Full Video of Tim Cook, Jony Ive, and Laurene Powell Jobs Discussing Steve Jobs Archive and More Now Available

Earlier this month, Apple's CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs participated in a panel at Kara Swisher's final Code Conference, where they discussed Steve Jobs and a wide range of other topics.


For the first time since that conference, the full video of the hour-plus-long discussion has been shared on YouTube. During the panel, the trio talked at length about Steve Jobs and his impact on Apple and the world. Laurene Powell Jobs reflected on Jobs and what his thoughts would have been on the current state of the world.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

During the conference, Cook, Ive, and Powell Jobs launched the Steve Jobs Archive, a new website dedicated fully to Jobs. The website includes videos, emails, and audio clips from Jobs that people may have never seen before.

steve jobs Archive
In an email Jobs sent to himself on Thursday, September 2, 2010, shared on the website, he said, "When I needed medical attention, I was helpless to help myself survive," and "I love and admire my species, living and dead, and am totally dependent on them for my life and well being."

Another notable tidbit from the discussion included Cook addressing why Apple has not yet adopted support for RCS messaging on iOS. In response to a reporter complaining about their difficulties messaging with their mother since she has an Android device, Cook quipped, "buy your mom an iPhone." For a more in-depth look at the discussion, check out the video here.

Top Rated Comments

tYNS Avatar
19 months ago

Laurene there looks real comfortable sitting on her $22 billion fortune... while not sharing it with any of her sons and daughters.
So they can grow up like spoiled rich kids. Lol, mind your own business. Maybe they have parenting ideologies. None of your business.
Score: 12 Votes (Like | Disagree)
Madonepro Avatar
19 months ago

End of what? Broken, unfunctional designs? Good. His inability to balance form and function hampered MacBooks for YEARS after Jobs was not there to push back on him.
So I guess you haven’t watched it?

Steve Jobs legacy was to keeping ‘making the best, and not the most’, and Tim Cook reiterated that promise.
However when you listen to them, it’s Jony that has the vision and insight, not Tim. Laurene hung onto every word Jony said, and twiddled her thumbs when Tim spoke.
It’s clear Jony and Steve were inextricably linked in the progress of Apple, and like many great couples who part, the one left behind feels lost and directionless.

I do love how people criticise people, designs and product, and have yet to create anything meaningful themselves.
Watch the video in full, it’s inspiring.
Score: 9 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
19 months ago

End of what? Broken, unfunctional designs? Good. His inability to balance form and function hampered MacBooks for YEARS after Jobs was not there to push back on him.
Yeah he never should've designed any of those products that saved the company. Bad Jony.
Score: 9 Votes (Like | Disagree)
AltecX Avatar
19 months ago

Sadly missed Jony, the beginning of the end when he went
End of what? Broken, unfunctional designs? Good. His inability to balance form and function hampered MacBooks for YEARS after Jobs was not there to push back on him.
Score: 9 Votes (Like | Disagree)
Sowelu Avatar
19 months ago
Kara, ugh, so insufferable - maybe it's just me. Nothing personal, just a terrible interviewer. I feel like she infuses too much of her own thoughts and injects a negative vibe into all her questioning which is often off the mark. There is a way to be blunt and contrary (which is welcomed) without coming off as mildy obnoxious. Luckily, the great guests before her had great answers, stories and insights to help mitigate the tone of the interview overall. I did like the emotional ending - the human side tends to come out and facades drop when we're most vulnerable.
Score: 6 Votes (Like | Disagree)
Quu Avatar
19 months ago
It's a shame that Walt Mossberg retired he was always great in these interviews.

I watched the whole thing and it was quite good though even without him there.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...