Former Apple design chief Sir Jony Ive will be featured on the cover of WSJ. Magazine later this month, reflecting on his work at Apple and design philosophy in a wide-ranging interview.
Image by Alasdair McLellan for WSJ. Magazine.
The interview spans topics including Ive's youth, first meeting with Steve Jobs and work at Apple, and recent work at his design company LoveFrom. Reflecting on his beginnings at Apple, Ive said:
"I wanted to be a part of this crazy California company," Ive says now. Corporation is a word he reviles. "A group of people who are truly united in a shared sense of purpose" is what he prefers, and that's initially what he hoped to find at Apple. Instead, soon after he joined, the company began to drift. The Newton tablet he designed in 1992 was praised by critics but largely ignored by consumers. Apple started to atrophy into an acquisition target. "The most important lessons you would never choose to learn because they are so painful," Ive says. "The death of a company is so ugly."
Image by Alasdair McLellan for WSJ. Magazine.
Ive on meeting Steve Jobs upon his return to Apple in 1997:
Ive, then 30, assumed Jobs would hire a more renowned designer to replace him, but something unexpected happened at their first meeting. "I clicked with Steve in a way that I had never before done with someone and never have since."
On his purpose, Ive remarked:
"I love making things that are profoundly useful," he adds. "I'm a very practical craftsperson."
Some of Jony Ive's own Apple devices. Image by Alasdair McLellan for WSJ. Magazine.
He also discussed the importance of language and creativity, the downside of disruption, and curiosity:
"Success is the enemy of curiosity," "I am terrified and disgusted when people are absolutely without curiosity," he says. "It's at the root of so much social dysfunction and conflict.... Part of why I get so furious when people dismiss creativity is that [when] it's an activity practiced in its most noble and collaborative form, it means a bunch of people who come together in an empathic and selfless way. What I have come to realize is that the process of creating with large groups of people is really hard and is also unbelievably powerful."
Ive will be featured in November's "Innovators Issue," out on newsstands on Saturday, November 12. Ive is one of eight covers representing each of this year's award recipients. See the full interview on The Wall Street Journal's website.
The most important man to Apple besides Jobs. He gets the blame for the thinness era and dropping ports, but I'm sure there was much more to it, and those weren't decisions he made solely on his own. His influence is still evident in the current lineup and will be for years. The man is a legend.
Wednesday March 29, 2023 1:54 am PDT by Tim Hardwick
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums.
CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
Wednesday March 29, 2023 9:58 am PDT by Juli Clover
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
Wednesday March 29, 2023 7:28 am PDT by Joe Rossignol
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year.
The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music.
In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
Tuesday March 28, 2023 10:15 am PDT by Juli Clover
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4.
Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
Tuesday March 28, 2023 1:50 am PDT by Tim Hardwick
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December.
After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...
Apple on March 27 released iOS 16.4, delivering 21 new emoji characters, support for Safari web push notifications, the return of the page-turning animation in the Books app, updates for the Podcasts app, and more.
Top Rated Comments
You know, to keep it appropriately thin.