Ads


'Ads' Articles

Drake Gets Distracted While Singing Taylor Swift in New Apple Music Ad

Apple tonight has posted a new Apple Music ad that continues its "distractingly good" campaign. The ad stars Drake, an artist who has developed a good relationship with Apple and its music service. In the ad, Drake is working out with a friend and listening to music. When his friend leaves, he decides to use Apple Music's curated "Pop Workout" playlist to play Taylor Swift's "Bad Blood." Drake then begins dancing around the gym while lip synching. He eventually goes back to his workout, but he's so distracted having a fun time singing Swift's song that he botches the bench press. The ad works as a companion to an ad from February in which Taylor Swift works out to Drake and Future's "Jumpman." Swift, like Drake, is so distracted by Apple Music that she messes up her workout. Swift's latest album, "1989", is still exclusive to Apple Music. Drake's "Views" is the first album on the streaming service to be streamed more than 1 billion times. "Views" was also exclusive to Apple Music for a week before expanding to other services. Drake also debuted a 23-minute short film called "Please Forgive Me," which is meant to be a visual companion to the album, exclusively on the

Apple's New Ad Explores the Redesigned Apple Music

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it. The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love. From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists. The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the

Ads Now Appearing in App Store Search Results for U.S. Users

As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results. Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store Search Ads system finally went live on September 28, inviting developers to purchase ad spots through the program. Those ads are now viewable by the public as of this morning. With Search Ads, developers are able to bid to have their app listed as the top result when certain keywords are used, in order to improve app discoverability. Ads are available through an auction system, with one ad displayed to customers per search result page. Ads are clearly marked as such and the content they show is the same as that on the App Store app description pages, since they use App Store metadata and imagery. According to Apple's Phil Schiller, Apple "thought about how to carefully" do search ads in a way that "customers will be happy with." Apple also believes the ad auction system is fair to developers, including indie developers. As of last week, developers who signed up to offer Search Ads have been given a free $100 credit to get started with the

James Corden Pitches Apple Music in New Ad

Apple debuted a new Apple Music ad tonight during the 2016 Emmy Awards, featuring "Late Late Show" host James Corden pitching commercial ideas to Apple Music executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. Iovine, Cue and Saint John task Corden with pitching commercial ideas that can easily get across some Apple Music features, like offline listening, hand-picked playlists and over 40 million songs. Instead, Corden pitches a series of ads where he dresses up like iconic music acts. After he's rejected, Corden pitches more specific commercials where he hands a thirsty boy in a desert an iPhone with Apple Music and where he dives in a body of water filled with 40 million apples. After a few more desperate pitches, the commercial cuts to black with white lettering mentioning that Apple Music has offline listening, hand-picked playlists and over 40 million songs. The commercial is the latest collaboration between Apple and Corden. The late night host helped open Apple's September 2016 special event by "driving" Tim Cook to the event while singing karaoke. Corden and Apple are also working on a Carpool Karaoke TV show exclusively for Apple Music, though Corden will only be producing the series. Earlier today, Apple also debuted three other commercials: Two iPhone 7 commercials focused on its water resistance and low-light camera and an Apple Watch Series 2 commercial

Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2. The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping. Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch. The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials, despite this ad not being limited to nighttime

New iPhone 7 Ads Showcase Waterproofing and Low-Light Camera Features

Apple has posted two new iPhone 7 ads to its YouTube channel showcasing the phones' water-resistance and camera performance in low light conditions. The first ad, titled "Midnight" and about a minute long, follows the impromptu twilight journey of a skateboarder around suburban streets as he utilizes the camera's photo and video capture capabilities in various solitary encounters. The iPhone 7 Plus is seen being used to record video through a mist of lawn sprayers, take a photo of moths dancing around a dim light bulb, and capture the moment a young deer wanders into a gas station forecourt. Later, the skateboarder alights to venture into a forest wood, where he eventually discovers a tantalizing moonlit cityscape. The ad concludes with the tagline, "low-light camera on iPhone 7 – practically magic". The second ad is a 30-second spot called "Morning Ride" and depicts a man going into his garage and preparing himself and his bike for a pre-dawn ride while a violent lightning storm passes overhead. He is seen using an iPhone 7 to check the weather forecast, and then fixes the handset to a handlebar mount while he dresses for the outdoors. He checks his route on a cycling app, before raising the garage door to reveal thundering rain and stormcloud-capped mountains in the distance. The same tagline as the first ad appears in conclusion. The two ads offer a lot more substance than Apple's previous, more abstract iPhone 7 teaser commercial, but continue with the same darkened theme to portray the phone's flagship upgrades and black handset color options.

Apple Music and Sonos Partner to 'Beat Silence' in New Ad

Apple Music and Sonos have partnered to create a new ad that was shown during tonight's Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music. The ad features musical artists Killer Mike, Matt Berninger and Annie Clark using Apple Music on Sonos speakers to "defeat silence" in their homes. The ad and its stars argue that sharing loud music in your home can promote creativity and happiness. Previously, Sonos conducted a study a study on the positive effects of music listening in the home. The study, which used an Apple Music subscription paired with a Sonos speaker, found that families who regularly listened to music in their home spent 67 percent more time together, ate meals together more often and other positive effects. Streaming Apple Music on Sonos speakers can enabled by selecting "Add Music Services" from a Sonos controller app, selecting the Apple Music logo and logging into the service. Either an Apple Music subscription or free trial are

Microsoft's Holiday Ad Spreads Message of Peace Outside Apple's 5th Avenue Store

In the spirit of the holiday season, Microsoft today released a new ad that focuses on calling for peace between the company and its public rival, Apple. The 60-second advertisement sees Microsoft employees making their way from the company’s new Fifth Avenue store in New York City over to Apple's flagship store to share a festive carol with the Apple employees and others. The ad's event took place on November 16, with Microsoft employees from around the country joining together in New York City -- along with a local NYC children's youth choir -- to sing "Let There Be Peace On Earth" to a group of Apple workers. Microsoft had to get permission from Apple to film outside the storefront, according to AdAge, due to New York City's strict security rules. Beginning December 3, the ad will run on television, along with the debut of a longer two minute version online. Most of Microsoft's messaging over the past few years has been in spots that directly compared the company's products with its rivals', with a focus on Apple, and listing reasons why customers would prefer the Microsoft option. Last year the company compared the Surface Pro 3 with the MacBook Air to the tune of a Christmas jingle for its main holiday commercial, so this year's peace-centered message is definitely a

New Apple TV Billboards Start Popping Up in U.S. Cities

Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo. Image via SMPTE Connect The color bars are also featured in the TV ads, dispersing in different ways as the ad showcases its apps or games. Thus far, the billboards have been spotted in Los Angeles, Boston, New York, San Francisco, Beverly Hills and Hollywood. The ads appear to have gone up in the last 24 hours, with Instagram user Courtney Cerruti noting that she saw workers tugging the image into place and that they went up "in unison." Additionally, every current picture of the new billboards have appeared within the last 11 hours or so. The ads also come in different formats, with some ads in a vertical orientation on buildings and others in a more traditional horizontal

Apple Debuts New Ad Focused On Apple Music Playlists During Emmys

Apple debuted a brand new Apple Music ad during the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists. Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji http://t.co/cctGZAhwuP https://t.co/VTnkmeEr4E— Apple Music (@AppleMusic) September 21, 2015 The ad, which was directed by Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about Apple Music playlists, which she compares to mixtapes. Washington goes a step further and says that Apple's curated playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated playlists before revealing the $9.99 monthly subscription cost to sign up for Apple Music. In early August, Apple launched a worldwide advertising campaign featuring billboards and posters. Shortly after that, they debuted three artist-focused ads highlighting the Apple Music's ability to introduce people to new artists and music. Additionally, Apple released a two-part ad featuring The Weeknd during the MTV

Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'

Apple tonight debuted two brand new iPhone 6 ads that appear to be a part of a new marketing campaign. The ads feature a voice over detailing what makes an iPhone unique compared to other smart phones and smart phone platforms while showing off multiple iPhones doing different things on a white background. Both ads end with a new tagline: "If it's not an iPhone, it's not an iPhone." The first ad, "Loved", talks about the iPhone's high user satisfaction rate, claiming that 99% of people who have an iPhone love their device. It shows off people messaging, sending emojis, FaceTiming and having a good time on a multitude of iPhones before cutting to the new tagline. The second ad, "Hardware & Software", explains how Apple is one of the few smart phone manufacturers to design both the hardware and software parts of the device. It goes on to say that this allows the device to function as a whole better than other smartphones can. It shows off games, intensive apps like GarageBand and iPhone-exclusive features like Apple Pay and FaceTime. The new ads mark the third campaign centered around Apple's flagship device after the Jimmy Fallon and Justin Timberlake ads explaining the differences between the iPhone 6 and iPhone 6 Plus and Apple's award-winning "Shot on iPhone 6"

Apple Debuts Three Apple Watch Ads: 'Rise', 'Up' and 'Us'

Hours before the Apple Watch is set to officially launch, Apple has debuted three new ads called "Rise", "Up" and "Us". The three ads focus on the three aspects of the device CEO Tim Cook highlighted when the Apple Watch was first introduced: a device that helps you with time, a comprehensive health and fitness device and an intimate communication device. The first ad, "Rise", shows people using the Apple Watch to help them spend their time. People are seen using the Apple Watch as an alarm clock, seeing incoming messages, using it on their commute, using it as a ticket at an airport, getting around with the Maps app and more. The second ad, "Up", features users using the Apple Watch's health and fitness features. People can be seen setting up their fitness goals on the Watch in addition to using it while both exercising and doing various activities, both intensive and casual. It also features moments where users are alerted to stand while working or commuting. The final ad, "Us", has people using the Watch's communication features, including the ability to draw pictures, send animated emojis, and send heart beats and taps to the wrists of other Apple Watch users. Interestingly, the ad also features people spending time with each other and paying attention to the world around them, illustrating how the Watch could free some users from their phones. All three ads end similarly, declaring that "the Watch is here". Thus far, Apple's marketing campaign for the Apple Watch has focused on getting the device on the wrists of athletes, models and other celebrities