As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results.
Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store Search Ads system finally went live on September 28, inviting developers to purchase ad spots through the program. Those ads are now viewable by the public as of this morning.
With Search Ads, developers are able to bid to have their app listed as the top result when certain keywords are used, in order to improve app discoverability. Ads are available through an auction system, with one ad displayed to customers per search result page.
Ads are clearly marked as such and the content they show is the same as that on the App Store app description pages, since they use App Store metadata and imagery.
According to Apple's Phil Schiller, Apple "thought about how to carefully" do search ads in a way that "customers will be happy with." Apple also believes the ad auction system is fair to developers, including indie developers.
As of last week, developers who signed up to offer Search Ads have been given a free $100 credit to get started with the program.
Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store Search Ads system finally went live on September 28, inviting developers to purchase ad spots through the program. Those ads are now viewable by the public as of this morning.
With Search Ads, developers are able to bid to have their app listed as the top result when certain keywords are used, in order to improve app discoverability. Ads are available through an auction system, with one ad displayed to customers per search result page.
Ads are clearly marked as such and the content they show is the same as that on the App Store app description pages, since they use App Store metadata and imagery.
According to Apple's Phil Schiller, Apple "thought about how to carefully" do search ads in a way that "customers will be happy with." Apple also believes the ad auction system is fair to developers, including indie developers.
As of last week, developers who signed up to offer Search Ads have been given a free $100 credit to get started with the program.
Tag: Ads
34 comments
Apple CEO Tim Cook has been touring Tokyo, Japan over the last few days, meeting with local employees, developers, healthcare experts, and others. Cook has been documenting the trip on his Twitter...
2020 iPhones may have a custom battery protection module that is nearly 50 percent smaller and thinner than the battery protection circuit in previous iPhones, according to industry sources cited by...
Apple plans to release the new Mac Pro and the Pro Display XDR on Tuesday, December 10, according to "Save the Date" emails that Apple began sending out to some customers this afternoon.
...
Apple is investigating a popping sound issue with the new 16-inch MacBook Pro and plans to make a fix available in future software updates, the company has indicated in an internal document obtained...
Back in 2004, then-Wired editor Leander Kahney published The Cult of Mac, a photo-filled book containing an array of anecdotes about fans, collectors, and others with special connections to Apple and...
Chicago-based law firm Fegan Scott has levied a lawsuit against both Apple and Samsung, claiming that independent testing suggests the radiofrequency radiation levels in recent smartphones "far...
Apple on December 14 is holding an open house event at Apple Park for Cupertino residents who live near the campus, and has been sending out invites via email to those who are eligible to attend.
...
The widely rumored "iPhone SE 2" might actually be named the iPhone 9, according to an "informed source" cited by Japanese blog Mac Otakara.
The report reiterates that the device...
