Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's New Ad Explores the Redesigned Apple Music
Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.
The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.
From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.
The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.
The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.
From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.
The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.
Tags: Ads, Apple Music Guide
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Top Rated Comments
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33 months ago
It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.
Wish they could separate the two but that's not the point of it I guess.
Wish they could separate the two but that's not the point of it I guess.
33 months ago
I offer a slight revision to reflect my personal experience with Apple Music:
I still can't get over the fact that Apple Music takes up three of the navigation tabs at the bottom of the app—tabs that I never use now and just waste space.
I used to be able to go from a list of my songs to a list of albums with one tap anywhere in the app; now we get a submenu that works slightly better than iOS 9's offering.
If you turn Apple Music off, two of three useless tabs disappear and are replaced with… blank space! iOS 9 at least gave us a dedicated playlists tab.
It's still just way to busy for me. I miss the old days when the music app was just iPod. It was just my music I put on my phone. No adds no Apple Music. So clean and simple.
Wish they could separate the two but that's not the point of it I guess.
I still can't get over the fact that Apple Music takes up three of the navigation tabs at the bottom of the app—tabs that I never use now and just waste space.
I used to be able to go from a list of my songs to a list of albums with one tap anywhere in the app; now we get a submenu that works slightly better than iOS 9's offering.
If you turn Apple Music off, two of three useless tabs disappear and are replaced with… blank space! iOS 9 at least gave us a dedicated playlists tab.
33 months ago
One of the many reasons I rolled back to iOS 9 on my 6S. The music app is just better than 10, and runs a heck of a lot faster.
33 months ago
Really preferred the iOS 9 Apple Music design more than iOS 10.
I guess old people need to play music too,...
I guess old people need to play music too,...
33 months ago
The design of Apple Music just can't draw me in for some reason. I'm currently subscribed to Spotify and Apple Music, but the design, and amount of playlists on Spotify are a win for me.
33 months ago
Nice ad. But, not sure the redesign makes things simpler in any way. Perhaps I was fine with the original setup because I was a Beats Music user for a year and liked it.
Either way, it's the direction they had to go in. Now it's time to find a way to distance Apple Music from the legacy iTunes ecosystem on the Mac. I want a fresh start with an app that is streaming-first and can reference the music I own from a separate repository --- not all intermingled where it's confusing what is owned versus downloaded from Apple Music and DRM protected.
Either way, it's the direction they had to go in. Now it's time to find a way to distance Apple Music from the legacy iTunes ecosystem on the Mac. I want a fresh start with an app that is streaming-first and can reference the music I own from a separate repository --- not all intermingled where it's confusing what is owned versus downloaded from Apple Music and DRM protected.
33 months ago
The iOS 10 music app lets you access music the way that Apple wants. Which is not the way that I want.
Spot on.
Music is not designed for people with large libraries, but I guess they designed it to be more like an online service to discover new music.
I'm sure I'd enjoy the music app more if I bought the monthly subscription, but a few thousands songs in my libraries are more than enough for my iPhone, I don't really need to constantly discover new music since I have my playlists and I'm happy with them.
iOS 10 Music was a huge step backwards in terms of usability for me, and I'm glad I'm not the only one complaining about that.
33 months ago
I absolutely hate the Music app on iOS 10. It made me get my iPod Touch out which is now used again for music and which cannot be upgraded beyond iOS 9.3.
The iOS 10 music app lets you access music the way that Apple wants. Which is not the way that I want. The UI is ****ing ridiculous if you have just a few hundred albums. And guess what, I spend most of the time _listening_ to music, not browsing for new music. My boss would be pissed off in a major way if I spent my time at work browsing for new music.
And another thing: Even on iOS 9, the music app (or something related to it that neither I nor Apple Support could identify) downloads tons of data through 3G, even when I'm playing music that I stored on my iPhone from my Mac. Guys, this is costing me real money. For nothing.
The iOS 10 music app lets you access music the way that Apple wants. Which is not the way that I want. The UI is ****ing ridiculous if you have just a few hundred albums. And guess what, I spend most of the time _listening_ to music, not browsing for new music. My boss would be pissed off in a major way if I spent my time at work browsing for new music.
And another thing: Even on iOS 9, the music app (or something related to it that neither I nor Apple Support could identify) downloads tons of data through 3G, even when I'm playing music that I stored on my iPhone from my Mac. Guys, this is costing me real money. For nothing.
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