Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.
Of the four videos, three are 15-second spots that focus on a single nuptial event – "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" – while one minute-long ad includes clips from several weddings.
All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.
The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.
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