Apple Australia's New Wedding-Themed Ads Continue 'Shot on iPhone X' Campaign

Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.

Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.

Of the four videos, three are 15-second spots that focus on a single nuptial event – "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" – while one minute-long ad includes clips from several weddings.

All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.

The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Ads

Top Rated Comments

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69Mustang

23 months ago

Nice ads. Didn't realize gay marriage in Australia wasn't legal until the end of 2017. Congrats on being able to be legally nagged to death.:p:D

/wife smacks back of head.

I mean congrats on being able to legally enjoy marital bliss.

Rating: 19 Votes

iReality85

23 months ago

As a gay guy, I’d be perfectly fine with never getting married if it weren't for the fact that in most countries, there are state and government benefits tied to it. Taxes, hospital visitation rights, etc. Benefits that should really be bestowed to any couple, no matter the religion or institution.

That said, congrats to Australia. I really wish we had public, nationwide referendums on social issues here in the US like they do in other countries. Instead, it’s done on a state-by-state basis because of states’ rights.

Also, nice ads. :)

Rating: 11 Votes

cmaier

23 months ago

What “political nature?”

Rating: 11 Votes

cmaier

23 months ago

Redefining marriage to call things like this marriages is a political issue.

“Redefining?” Lol.

Rating: 9 Votes

cmaier

23 months ago

Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.

Wasn’t aware this was a language arts issue. I assumed it had something to do with bigotry and religious zealotry.

Rating: 9 Votes

Hedwigg

23 months ago

It sucks that this needs to be labeled "political" just because there are forum members who will lose their **** when they see a gay couple in an ad. Ugh.
[doublepost=1519615233][/doublepost]

That is literally what it is. Lol.
[doublepost=1519609889][/doublepost]I like how the only time Apple ever shows white couples is in an ad celebrating gay marriage.

Yeah, I guess we'll have to leave that to every. single. other. company. on. the. planet.

Cry me a river.

Rating: 9 Votes

0007776

23 months ago

What “political nature?”

Redefining marriage to call things like this marriages is a political issue.

Rating: 8 Votes

ErikGrim

23 months ago

These ads are silly, not because of their content but because they just show that the iPhone can record a video, which is hardly unique.

They show that the iPhone X can record AMAZING QUALITY video, which is quite unique for a phone.

Rating: 7 Votes

Kaibelf

23 months ago

What “political nature?”

This was a huge political situation in Australia (and these are Australian ads), where they had a years-long debate and then a nationwide public mail-in referendum. When a large majority of the population said yes to legalization, some public officials actually quit because they couldn't handle it. Also in the news, one of the main complainers who fought tooth and nail against gay marriage there just resigned his committee positions and role as deputy Prime Minister this week after everyone found out he knocked up his mistress.

As for the ads, they are okay, but I am personally not a fan of the rendition of this song. Also, the fourth one the one guy is practically eating the other guy's face and the laughter seems very.... acted, so that one didn't connect for me. However I found #2 and #3 to be very powerful and sweet.

Rating: 7 Votes

HowEver

23 months ago

Hi, it's Courtney BarNett.

('https://www.macrumors.com/2018/02/25/apple-australia-first-dance-ads-iphone-x/')

The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barrett.