Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.
Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.
Of the four videos, three are 15-second spots that focus on a single nuptial event – "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" – while one minute-long ad includes clips from several weddings.
All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.
The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.
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