Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.


Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.


Of the four videos, three are 15-second spots that focus on a single nuptial event – "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" – while one minute-long ad includes clips from several weddings.


All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.


The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Ads
Related Forum: iPhone

Top Rated Comments

69Mustang Avatar
94 months ago
Nice ads. Didn't realize gay marriage in Australia wasn't legal until the end of 2017. Congrats on being able to be legally nagged to death.:p:D

/wife smacks back of head.

I mean congrats on being able to legally enjoy marital bliss.
Score: 19 Votes (Like | Disagree)
iReality85 Avatar
94 months ago
As a gay guy, I’d be perfectly fine with never getting married if it weren't for the fact that in most countries, there are state and government benefits tied to it. Taxes, hospital visitation rights, etc. Benefits that should really be bestowed to any couple, no matter the religion or institution.

That said, congrats to Australia. I really wish we had public, nationwide referendums on social issues here in the US like they do in other countries. Instead, it’s done on a state-by-state basis because of states’ rights.

Also, nice ads. :)
Score: 11 Votes (Like | Disagree)
cmaier Avatar
94 months ago
What “political nature?”
Score: 11 Votes (Like | Disagree)
cmaier Avatar
94 months ago
Redefining marriage to call things like this marriages is a political issue.
“Redefining?” Lol.
Score: 9 Votes (Like | Disagree)
cmaier Avatar
94 months ago
Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.
Wasn’t aware this was a language arts issue. I assumed it had something to do with bigotry and religious zealotry.
Score: 9 Votes (Like | Disagree)
Hedwigg Avatar
94 months ago
It sucks that this needs to be labeled "political" just because there are forum members who will lose their **** when they see a gay couple in an ad. Ugh.
[doublepost=1519615233][/doublepost]
That is literally what it is. Lol.
[doublepost=1519609889][/doublepost]I like how the only time Apple ever shows white couples is in an ad celebrating gay marriage.
Yeah, I guess we'll have to leave that to every. single. other. company. on. the. planet.

Cry me a river.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
macOS 16 visionOS Inspired Feature 1

macOS 16: Everything We Know So Far

Tuesday May 20, 2025 7:31 am PDT by
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system. macOS 16 Name? Every year ...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...