Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings.


Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature.


Of the four videos, three are 15-second spots that focus on a single nuptial event – "Meg and Ann-Marie", "Nick and Rob", and "Anthony and Ron" – while one minute-long ad includes clips from several weddings.


All of the ads feature same-sex couples tying the knot, following the recent change in Australian law to formally recognize same-sex unions.


The ads are set to the music "Never Tear Us Apart", as sung by Australian singer-songwriter Courtney Barnett.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Ads
Related Forum: iPhone

Top Rated Comments

69Mustang Avatar
91 months ago
Nice ads. Didn't realize gay marriage in Australia wasn't legal until the end of 2017. Congrats on being able to be legally nagged to death.:p:D

/wife smacks back of head.

I mean congrats on being able to legally enjoy marital bliss.
Score: 19 Votes (Like | Disagree)
iReality85 Avatar
91 months ago
As a gay guy, I’d be perfectly fine with never getting married if it weren't for the fact that in most countries, there are state and government benefits tied to it. Taxes, hospital visitation rights, etc. Benefits that should really be bestowed to any couple, no matter the religion or institution.

That said, congrats to Australia. I really wish we had public, nationwide referendums on social issues here in the US like they do in other countries. Instead, it’s done on a state-by-state basis because of states’ rights.

Also, nice ads. :)
Score: 11 Votes (Like | Disagree)
cmaier Avatar
91 months ago
What “political nature?”
Score: 11 Votes (Like | Disagree)
cmaier Avatar
91 months ago
Redefining marriage to call things like this marriages is a political issue.
“Redefining?” Lol.
Score: 9 Votes (Like | Disagree)
cmaier Avatar
91 months ago
Yep, up until last year marriages did not include gays in Australia, and it has only been fairly recently that much of the western world has chosen to move to a definition that includes them.
Wasn’t aware this was a language arts issue. I assumed it had something to do with bigotry and religious zealotry.
Score: 9 Votes (Like | Disagree)
Hedwigg Avatar
91 months ago
It sucks that this needs to be labeled "political" just because there are forum members who will lose their **** when they see a gay couple in an ad. Ugh.
[doublepost=1519615233][/doublepost]
That is literally what it is. Lol.
[doublepost=1519609889][/doublepost]I like how the only time Apple ever shows white couples is in an ad celebrating gay marriage.
Yeah, I guess we'll have to leave that to every. single. other. company. on. the. planet.

Cry me a river.
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive an All-New Perk

Thursday February 6, 2025 11:21 am PST by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
maxresdefault

An Apple TV Refresh is Coming in 2025 - Here's What You Should Know

Wednesday February 5, 2025 10:17 am PST by
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming. Subscribe to the MacRumors YouTube channel for more videos. Updated A-Series Chip The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
iPhone SE 4 Single Camera Thumb

iPhone SE 4 Launching as Soon as Next Week

Thursday February 6, 2025 3:30 pm PST by
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release. The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
iOS 18

iOS 18.3.1 Update Coming Soon for iPhones

Thursday February 6, 2025 7:31 am PST by
Apple is internally testing iOS 18.3.1 for iPhones, according to our website's analytics logs, which have been a consistently reliable indicator of upcoming iOS versions. The software update should be released within the next few weeks. iOS 18.3.1 should be a minor update that addresses software bugs and/or security vulnerabilities. Apple Intelligence notification summaries for news and...
iCloud General Feature Redux

Apple Ordered by UK to Create Global iCloud Encryption Backdoor

Friday February 7, 2025 2:37 am PST by
The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post. The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before...
disney

Disney+ Loses 700,000 Subscribers Following Price Increase

Wednesday February 5, 2025 3:34 pm PST by
Disney+ lost 700,000 subscribers worldwide in recent months, according to Disney's earnings results for the first quarter of 2025. Disney said it now has 124.6 million Disney+ subscribers, a decrease of 0.7 million compared to its subscriber numbers in the fourth quarter of 2024. The drop in subscribers comes after Disney+ prices increased in the fall. Disney+ with Ads went from $7.99 to...
Apple Leak Feature

Apple Leaker Issues Apology: 'Profound and Expensive Mistake'

Friday February 7, 2025 9:21 am PST by
Last year, we reported that Apple sued its former software engineer Andrew Aude for providing journalists with confidential information about the company's future plans, including details about the Journal app, Vision Pro headset, and more. As reported by 9to5Mac, the Superior Court of Santa Clara County on Thursday dismissed the lawsuit after Apple and Aude reached an agreement to resolve...