New Apple TV Billboards Start Popping Up in U.S. Cities
Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo.
The color bars are also featured in the TV ads, dispersing in different ways as the ad showcases its apps or games. Thus far, the billboards have been spotted in Los Angeles, Boston, New York, San Francisco, Beverly Hills and Hollywood.
The ads appear to have gone up in the last 24 hours, with Instagram user Courtney Cerruti noting that she saw workers tugging the image into place and that they went up "in unison." Additionally, every current picture of the new billboards have appeared within the last 11 hours or so. The ads also come in different formats, with some ads in a vertical orientation on buildings and others in a more traditional horizontal format.
Popular Stories
Apple today seeded the second beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the first beta following the WWDC keynote.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a...
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Apple has partnered up with Amazon to make Apple TV available at $5.99 per month for Prime members for a limited time.
Apple TV is available as an add-on subscription through Prime Video in the U.S. This promotional deal lets Prime members sign up to the streaming platform for over 50% off the usual $12.99/month price for up to two months, after which the standard price applies.
The promo...
