New Apple TV Billboards Start Popping Up in U.S. Cities

Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo.

appletvbillboard

Image via SMPTE Connect

The color bars are also featured in the TV ads, dispersing in different ways as the ad showcases its apps or games. Thus far, the billboards have been spotted in Los Angeles, Boston, New York, San Francisco, Beverly Hills and Hollywood.

The ads appear to have gone up in the last 24 hours, with Instagram user Courtney Cerruti noting that she saw workers tugging the image into place and that they went up "in unison." Additionally, every current picture of the new billboards have appeared within the last 11 hours or so. The ads also come in different formats, with some ads in a vertical orientation on buildings and others in a more traditional horizontal format.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
63 months ago
I hope people have noticed that this is not simply a "variation" on the color bars pattern...

It's the original Apple rainbow logo.

Very good marketing. I love it.
Score: 20 Votes (Like | Disagree)
Avatar
63 months ago
The colors, they're back!
Score: 17 Votes (Like | Disagree)
Avatar
63 months ago
Now lets have everyone overanalyze these ads...
Score: 15 Votes (Like | Disagree)
Avatar
63 months ago
I feel sorry for the people whose office is behind that huge banner...
Score: 11 Votes (Like | Disagree)
Avatar
63 months ago
Kinda an odd way to present the TV. For some the color test may remind them of a glitch, maybe something Apple doesn't want to be seen with the Apple TV
Score: 10 Votes (Like | Disagree)
Avatar
63 months ago
I'm having flashbacks...

Score: 10 Votes (Like | Disagree)

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