Apple Debuts New Ad Focused On Apple Music Playlists During Emmys

Apple debuted a brand new Apple Music ad during the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists.


The ad, which was directed by Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about Apple Music playlists, which she compares to mixtapes.

Washington goes a step further and says that Apple's curated playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated playlists before revealing the $9.99 monthly subscription cost to sign up for Apple Music.

applemusicplaylistad
In early August, Apple launched a worldwide advertising campaign featuring billboards and posters. Shortly after that, they debuted three artist-focused ads highlighting the Apple Music's ability to introduce people to new artists and music. Additionally, Apple released a two-part ad featuring The Weeknd during the MTV VMAs.

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Top Rated Comments

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59 months ago


Advertising, advertising, advertising, fix apple music. Advertising, advertising, advertising, fix apple music.

Anyone remember this?

Score: 18 Votes (Like | Disagree)
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59 months ago
How dare they not feature Taylor Swift in their music ads? They will hear from her again.
Score: 18 Votes (Like | Disagree)
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59 months ago
As far as a commercial yeah it was ok, but as far as Apple Standards it felt like a Samsung commercial.

Didn't make me want to spend my money like apple usually does.

That's my opinion of course
Score: 13 Votes (Like | Disagree)
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59 months ago
I don't know a single person willing to pay for this poorly done service at the end of this month when the trial ends. Everyone went back to Spotify.
Score: 12 Votes (Like | Disagree)
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59 months ago
I'm sticking with Apple Music because it does what I want, does some new things that I like (For You and Beats 1), access to probably better exclusives (controversial, I know), and is integrated with my own iTunes library. Any qualms I have with the UI I know will get worked out, one of the issues was already improved in iOS 9. The application isn't bad enough to make me hate the service, I simply think it could be better, and I'm willing to stick around to see it improve.
Score: 10 Votes (Like | Disagree)
Avatar
59 months ago
it lags even in the commercial :(
Score: 10 Votes (Like | Disagree)

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