Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Sunday September 18, 2016 10:30 am PDT by Tim Hardwick

Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2.

The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping.

Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch.

The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials, despite this ad not being limited to nighttime activities.

Related Roundup: Apple Watch Series 6

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Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

Jaekae

60 months ago

Who still needs wrist watch in the 21st century?

Who still use a pocketwatch in the 21st century?

Score: 20 Votes (Like | Disagree)

citysnaps

60 months ago

Gorgeous ad, supremely well-produced.

Score: 17 Votes (Like | Disagree)

MizuNoHane

60 months ago

This ad definitely turning the lust factor up to 10

Score: 11 Votes (Like | Disagree)

npmacuser5

60 months ago

Makes me want to upgrade even though I am very satisfied with my Apple Watch 1.

Score: 10 Votes (Like | Disagree)

Baerok

60 months ago

Apple is finally back on track with their ads. If the image is great, words are unnecessary.

Score: 10 Votes (Like | Disagree)

realeric

60 months ago

Who still needs wrist watch in the 21st century?

Score: 7 Votes (Like | Disagree)

Read All Comments

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