Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping
Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2.
The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping.
Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch.
The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials, despite this ad not being limited to nighttime activities.
Popular Stories
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour."
To fix the issue, Apple says ...
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit.
Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it.
Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
