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Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2.

The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping.


Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch.

The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials, despite this ad not being limited to nighttime activities.

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Tag: Ads
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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34 months ago

Who still needs wrist watch in the 21st century?

Who still use a pocketwatch in the 21st century?
Rating: 20 Votes
34 months ago
Gorgeous ad, supremely well-produced.
Rating: 17 Votes
34 months ago
This ad definitely turning the lust factor up to 10
Rating: 11 Votes
34 months ago
Apple is finally back on track with their ads. If the image is great, words are unnecessary.
Rating: 10 Votes
34 months ago
Makes me want to upgrade even though I am very satisfied with my Apple Watch 1.
Rating: 10 Votes
34 months ago
Who still needs wrist watch in the 21st century?
Rating: 7 Votes
34 months ago
Still not as game changing a product as the original iPod was.
Rating: 5 Votes
34 months ago

Who still needs wrist watch in the 21st century?

Yeah, but it's not really a wrist watch, is it?
Rating: 5 Votes
34 months ago
Certainly a great ad. The placement is done perfectly, and the visuals are immersive. Audio production is top notch also. While I don't plan on getting a Watch2 (still digging watchOS3 on my now-ancient OG watch), I think this'll pull in some more buyers for sure
Rating: 4 Votes
34 months ago

Why do Apple do this every year. Announce something that on a select percentage can get a hold of the item. Really grinds my gears

There's always pent up demand on "opening day" from people eager to have the new thing right now. And despite what it feels like if you're in the group that can't get one, that "select percentage" you mention, of people who can get them, that you're probably imagining to be a low number, is likely upwards of 80-90%. Remember, it's not that you can't get one, it's that you can't get one right now. Apple's only alternatives to initial short supply would be either:

1) use the same factory capacity that they currently have, but start production many months earlier - this would mean that a number of the new much-desired features would not make it into this year's phone/whatever because the final 100%-working/tested design had to be frozen months earlier, or,
2) invest in, say, two-to-three times the factory capacity that they need the rest of the year, knowing that the majority of their manufacturing capacity will now sit unused for 80% of the year. Foxconn and their other manufacturing partners aren't going to do that for free. And you can't instantly make factories, machinery, and factory workers out of thin air.

I always get a laugh out of some of the other folks here who think they're insightful in claiming, "ooh, artificial/manufactured shortages", as though Apple were deliberately holding back. Sure, buzz is nice, but "people were excited" doesn't have a place on their quarterly financial statements. Apple would love to sell a new iPhone to everyone who is looking to buy one right now, but they're not going to triple their normal production capacity for one month out of the year, at immense cost, just so nobody has to put up with waiting a bit. Wait a few weeks, and supply will catch up with demand.
Rating: 3 Votes

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