Apple Music and Sonos Partner to 'Beat Silence' in New Ad

Apple Music and Sonos have partnered to create a new ad that was shown during tonight's Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music.

The ad features musical artists Killer Mike, Matt Berninger and Annie Clark using Apple Music on Sonos speakers to "defeat silence" in their homes. The ad and its stars argue that sharing loud music in your home can promote creativity and happiness. Previously, Sonos conducted a study a study on the positive effects of music listening in the home. The study, which used an Apple Music subscription paired with a Sonos speaker, found that families who regularly listened to music in their home spent 67 percent more time together, ate meals together more often and other positive effects.

Streaming Apple Music on Sonos speakers can enabled by selecting "Add Music Services" from a Sonos controller app, selecting the Apple Music logo and logging into the service. Either an Apple Music subscription or free trial are required.

Tags: Ads, Apple Music, Sonos

Top Rated Comments

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Slix

39 months ago

I totally agree with them about music bringing people together and bringing out creativity. I almost always have music on at home and when songs that make you want to dance or sing along with my family come on, it definitely brings us together and more happy in general.

Rating: 3 Votes

dugbug

39 months ago

Is Apple Music still corrupting libraries and mis-matching files in the cloud?

I had a few of those early on but not lately.

It has gotten pretty good. I downloaded the soundtrack from man from uncle and for album-only tracks it matched the songs from other sources if it could (like a Nina Simone song that it could snag from her work directly).

Pretty clever really

Rating: 1 Votes

IGI2

39 months ago

When I looked at your post I thought: "Damn, my screen got broken".

Rating: 1 Votes

SmileyBlast!

39 months ago

I always have the ATV4 playing music at the house. I do not like having to have the TV on all the time now though. With ATV3 and its optical audio-out we did not use to have to. Now it just plays pictures while the sound bar system plays music for hours and hours.

Samsung TV's will let you shut the picture off while you listen to music from the ATV4. It's a pain to have to do that but saves energy.
Maybe your TV has a similar setting.

Rating: 1 Votes

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