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Apple Shares 'Home' App Ad on Refreshed 'Home' Webpage
Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website.
The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready for the day, turning on the lights and opening the window shades. She then opens the Home app and clicks on the "Breakfast Time" scene, which turns on her coffee maker via an iHome SmartPlug and adjusts the temperature via a Honeywell smart thermostat.
Once she's ready for the day, she leaves home and clicks the "Lock Up" scene in the Home app, which turns everything in her house off and locks the door. Hours later, she returns home and clicks the "I'm Home" scene, which turns everything back on and unlocks the door. She heads to her Apple TV and uses the Siri Remote to declare that it's "movie time," which prompts the Home app to dim the lights and close the window shades.
Finally, she clicks the "Lights Out" scene, which turns everything off other than a small lamp next to her bed so that she can read a book on her iPad. Eventually, she clicks the "Good Night" scene to turn off the lamp and go to sleep.
In addition to the new ad, Apple has refreshed its Home webpage with new verbiage. The new copy appears to be less flowery and more direct and focused on app functionality. For instance, the accessories section of the webpage is now titled "One app for all your home accessories" rather than "So many accessories. One easy way to control them." Some lines in the descriptions have also been removed.
The ad can be viewed on Apple's website.
The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready for the day, turning on the lights and opening the window shades. She then opens the Home app and clicks on the "Breakfast Time" scene, which turns on her coffee maker via an iHome SmartPlug and adjusts the temperature via a Honeywell smart thermostat.
Once she's ready for the day, she leaves home and clicks the "Lock Up" scene in the Home app, which turns everything in her house off and locks the door. Hours later, she returns home and clicks the "I'm Home" scene, which turns everything back on and unlocks the door. She heads to her Apple TV and uses the Siri Remote to declare that it's "movie time," which prompts the Home app to dim the lights and close the window shades.
Finally, she clicks the "Lights Out" scene, which turns everything off other than a small lamp next to her bed so that she can read a book on her iPad. Eventually, she clicks the "Good Night" scene to turn off the lamp and go to sleep.
In addition to the new ad, Apple has refreshed its Home webpage with new verbiage. The new copy appears to be less flowery and more direct and focused on app functionality. For instance, the accessories section of the webpage is now titled "One app for all your home accessories" rather than "So many accessories. One easy way to control them." Some lines in the descriptions have also been removed.
The ad can be viewed on Apple's website.
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Top Rated Comments
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21 months ago
Reality:
Me: Hey Siri, good morning!
Siri: I don't see Jude Morgan in your contacts.
Me: No. I said, "Good morning!"
Siri: Searching the web for "No ice head glued moaning"
Me: *Disables Siri*
Me: Hey Siri, good morning!
Siri: I don't see Jude Morgan in your contacts.
Me: No. I said, "Good morning!"
Siri: Searching the web for "No ice head glued moaning"
Me: *Disables Siri*
21 months ago
More like "Updating…updating…updating…no response."
Siri: "Hmm, I couldn't get a response from your devices at this time."
And don't count on the Apple TV bridge waking up if you try to access anything over LTE. I'm not bitter…
Siri: "Hmm, I couldn't get a response from your devices at this time."
And don't count on the Apple TV bridge waking up if you try to access anything over LTE. I'm not bitter…
21 months ago
2007: Apple announces the iPhone!
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2017: Apple changes some text on its website!
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2017: Apple changes some text on its website!
21 months ago
Reality:
Me: Hey Siri, good morning!
Siri: I don't see Jude Morgan in your contacts.
Me: No. I said, "Good morning!"
Siri: Searching the web for "No ice head glued moaning"
Me: *Disables Siri*
This made me laugh harder than I thought it would
But it's not THAT bad now is it..
21 months ago
This made me laugh harder than I thought it would
But it's not THAT bad now is it..
21 months ago
This is just fantastic, a wiew if our future.
Yet, unexplicably, MR commenters only feel compelled to bash Siri (hint: Siri works very well now).
I disagree with you. I think constructive criticism is the difference between bashing. I can't speak for other MacRumors posters, but in Post #17, I indicated facts and I use Siri thoroughly. And I can tell you firsthand Siri struggles with dictation/deciphering on many levels. Yes, it can handle tasking very well. Siri struggles with deciphering some of the most basic words when you're searching, defining, and or implementing a sentence. Some don't understand, that when you do annunciate your words, you have to speak slowly and clearly, which I do, and I still get some of the same broken results. And by comparison, I also Google voice also frequently, which is much faster in determining and predicting results, more accurate and has a much faster response time.
When you're seeing forum members discussing the pitfalls to Siri, they're not bashing Siri because they dislike it, they're frustrated that Siri is falling behind. There is a reason that Apple hired a team of engineers to revamp Siri and hopefully restore some life back into it, because it is a useful tool and I do appreciate using Siri on my Apple Watch, iPhone, iPad, AirPods, etc.
Siri has potential, but Apple has to be the one to make the necessary changes to Siri's full potential.
21 months ago
This is just fantastic, a wiew if our future.
Yet, unexplicably, MR commenters only feel compelled to bash Siri (hint: Siri works very well now).
Really?
Because I've tried using Siri/HomeKit for controlling my home, and it's the most unreliable control system imaginable.
21 months ago
No, it doesn't. Imagine if companies that make elevators had the same mentality.
You obviously aren't aware of how many issues early elevators had.
21 months ago
Depressing video. The women in it seems to be living a sad and lonely life - is she in some sort of prison? She doesn't seem to see anyone all day and only has her computer to talk to.
Maybe they could have an ad showing how Siri / HomeKit can help in a busy family. If indeed that is the case.
Maybe they could have an ad showing how Siri / HomeKit can help in a busy family. If indeed that is the case.
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