Apple Showcases iPhone 15 Pro's Titanium Chassis in New Ad

Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices.


The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline.

Might meets light. Introducing the new titanium iPhone 15 Pro. Featuring a whole new level of gaming performance with the A17 Pro chip. A more versatile, more advanced Pro camera system. And an aerospace-grade titanium design. iPhone 15 Pro and iPhone 15 Pro Max are our lightest, most powerful Pro models ever.

For the ‌iPhone 15‌ Pro and ‌‌iPhone 15‌ Pro‌ Max, Apple is using a new titanium frame rather than a stainless steel frame, which cuts down on weight. The ‌‌iPhone 15‌ Pro‌ and ‌‌iPhone 15‌ Pro‌ Max are approximately nine percent lighter than the iPhone 14 Pro and ‌‌iPhone‌ 14 Pro‌ Max, yet the chassis is more durable.

The use of titanium on the ‌‌iPhone 15‌ Pro‌ also brings with it a change to the chassis finish. Previously, all Pro iPhones used heavily polished stainless steel with a mirror finish as the chassis material. The ‌‌iPhone 15‌ Pro‌ has a brushed finish that is considerably less reflective than the finish of previous Pro iPhones, and is also less prone to fingerprints.

Apple's ‌iPhone 15‌ and ‌‌iPhone 15‌‌ Plus continue to feature a chassis made from aluminum. Pre-orders for all ‌iPhone 15‌ models begin on Friday, September 15, with in-store availability beginning a week later on September 22.

Tag: Ads

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

contacos Avatar
24 months ago
I am sure people who care, already know what Titanium is, Apple did not invent it. That is their sales pitch? What is next? An Apple Ad promoting the USB 2 speed on iPhone 15?

(Yes, I am tired and grumpy this morning)
Score: 12 Votes (Like | Disagree)
Skyscraperfan Avatar
24 months ago
I used to think that Titanium is really expensive, but in fact it costs just a few dollars per kilo. With one kilo you can produce a lot of iPhone frames though. So it is just a few Cents per iPhone. Not sure how much manufacturing costs, but Apple would not do it if it was really expensive.
Score: 10 Votes (Like | Disagree)
lamerica80 Avatar
24 months ago
Ha. Love the shameless grandioseness. "From the edge of the universe" lol
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
24 months ago
What an amazing ad. I love it! A New Era in the iPhone world!
Score: 8 Votes (Like | Disagree)
tonie walker Avatar
24 months ago
….should be Titanium coated aluminum
Score: 7 Votes (Like | Disagree)
George Dawes Avatar
24 months ago
They should definitely do an iron man special edition
Score: 5 Votes (Like | Disagree)