Apple Showcases iPhone 15 Pro's Titanium Chassis in New Ad

Thursday September 14, 2023 11:47 pm PDT by Tim Hardwick

Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices.

The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline.

Might meets light. Introducing the new titanium iPhone 15 Pro. Featuring a whole new level of gaming performance with the A17 Pro chip. A more versatile, more advanced Pro camera system. And an aerospace-grade titanium design. iPhone 15 Pro and iPhone 15 Pro Max are our lightest, most powerful Pro models ever.

For the iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, Apple is using a new titanium frame rather than a stainless steel frame, which cuts down on weight. The ‌iPhone 15 Pro‌ and ‌iPhone 15 Pro‌ Max are approximately nine percent lighter than the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max, yet the chassis is more durable.

The use of titanium on the ‌iPhone 15 Pro‌ also brings with it a change to the chassis finish. Previously, all Pro iPhones used heavily polished stainless steel with a mirror finish as the chassis material. The ‌iPhone 15 Pro‌ has a brushed finish that is considerably less reflective than the finish of previous Pro iPhones, and is also less prone to fingerprints.

Apple's iPhone 15 and ‌iPhone 15‌ Plus continue to feature a chassis made from aluminum. Pre-orders for all iPhone 15 models begin on Friday, September 15, with in-store availability beginning a week later on September 22.

Tag: Ads

Popular Stories

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by Joe Rossignol

MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...

• 185 comments

HomePod minis Apple TV and iPad mini Leak Feature

iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked

Friday September 25, 2026 8:18 am PDT by Joe Rossignol

The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned. The most notable iPad mini details revealed in today's leak include an A20 Pro ...

• 68 comments

iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More

Friday September 25, 2026 8:18 am PDT by Hartley Charlton

Apple's next-generation iPad mini will feature the A20 Pro chip, a rearranged front-facing camera, and a new speaker system, leaked code reveals. The information originates from Apple's own code (spotted by MacRumors contributor Aaron Perris) and also shows clear product images of the new iPad mini. Although images of the device only show the front, leaving any design changes of the rear or ...

• 134 comments

Top Rated Comments

contacos

40 months ago

I am sure people who care, already know what Titanium is, Apple did not invent it. That is their sales pitch? What is next? An Apple Ad promoting the USB 2 speed on iPhone 15?

(Yes, I am tired and grumpy this morning)

Score: 12 Votes (Like | Disagree)

Skyscraperfan

40 months ago

I used to think that Titanium is really expensive, but in fact it costs just a few dollars per kilo. With one kilo you can produce a lot of iPhone frames though. So it is just a few Cents per iPhone. Not sure how much manufacturing costs, but Apple would not do it if it was really expensive.

Score: 10 Votes (Like | Disagree)