Jony Ive


'Jony Ive' Articles

Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview

Apple design chief Jony Ive recently sat down for an interview with Smithsonian Magazine, where he once again discussed his work on Apple's newest campus, Apple Park, and the latest flagship iPhone, the iPhone X. As he mentioned in a prior interview, Ive is excited about the design space at Apple Park because it will allow the entire design team to work together. Industrial designers, font experts, motion graphics experts, and computer interface designers will be able to come together to interact in new ways and share ideas. The design space will also feature several milling machines to create prototypes, which Ive believes are an integral part of the design process."I think you only really understand a material--its properties and attributes and, importantly, the opportunity the material allows--if you actually work it yourself," Ive says. "And the most remarkable point in the whole process is when you make the first model. We might like it, we might not, but the first model you make, everything changes."On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus. The rest of the interview, which also includes anecdotes on Ive's childhood and the Apple Watch, can be read over on the Smithsonian website. Along with his interview in Smithsonian Magazine, Ive today spoke about the future of design at the Hirshorn Museum in Washington, DC.

Jony Ive Says Holding Onto Features When There's a 'Better Way' is 'Path That Leads to Failure'

After naming the iPhone X as one of the 25 Best Inventions of the Year, TIME sat down for an interview about the smartphone with Apple's design chief Jony Ive and hardware engineering chief Dan Riccio. Riccio believes the iPhone X paves the way for the next 10 years of smartphones, given its radical redesign with a nearly edge to edge display, no home button, and advanced cameras for facial recognition and augmented reality. "There were these extraordinarily complex problems that needed to be solved," said Ive. "Paying attention to what's happened historically actually helps give you some faith that you are going to find a solution." That history includes, in part, Apple removing the headphone jack on the iPhone 7 last year, parting ways with the built-in disc drive on the MacBook Pro after 2012, and ditching the floppy drive on the iMac G3 in 1998. "I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure," said Ive. "And in the short term, it's the path that feels less risky and it's the path that feels more secure." Ive acknowledged that it's not always easy for Apple to move past a feature or technology when it believes there's a "better way," and it's easy to see his point given the controversy that each change has generated. Apple was criticized by a fair number of customers for removing the headphone jack on the iPhone last year, for example, and even competitors like Google and Samsung used it as an opportunity to poke fun at Apple. After

Apple Design Chief Jony Ive: iPhone X Will 'Change and Evolve' Over Time

Apple design chief Jony Ive recently sat down for an interview with design, architecture, and fashion magazine Wallpaper* to discuss Apple Park, Apple's newest campus in Cupertino, California which he had a hand in designing, and the iPhone X, Apple's newest device. The iPhone X, Ive says, was designed to serve as a vessel for software, with a design that melds into the background. Apple's design team has always aimed to "get design out of the way." "We try to define a solution that seems so inevitable that it does recede," he said. In the future, Ive believes the iPhone X will offer capabilities it doesn't have now because software is always evolving, something he finds intriguing and fascinating. What I think is remarkable about the iPhone X is that its functionality is so determined by software. And because of the fluid nature of software, this product is going to change and evolve. In 12 months' time, this object will be able to do things that it can't now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.Ive declined to comment on Apple's future product plans, but he said his design group is "absurdly curious and constantly looking for alternatives." Some ideas are "beyond the technology" at the moment, but exist to "galvanise the development of technology." Reflecting on the past, Ive says that looking back on the past 25 years, what Apple has learned is more important and precious than what's been designed.I always think that there are two products at the end

Jony Ive: Debut of iPhone X Technology on 10th Anniversary of iPhone is a 'Wonderful Coincidence'

Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive. The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday. Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken. But the company isn't resting on its laurels – Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display. Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface. Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history. Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, November 3. (Via AppleInsider. Source: Mac Otakara

Jony Ive Talks Design, Steve Jobs, Future Tech and More on Stage at TechFest 2017

Apple design chief Jony Ive spoke this afternoon at TechFest 2017, an event held in New York City. Ive sat down for an interview with The New Yorker editor David Remnick to answer some questions about his design philosophies, his time at Apple, and what it was like working with Steve Jobs, who served as a "wonderful teacher" for Ive. Ive's TechFest talk wasn't streamed live, but Business Insider was on hand at the interview and shared a live blog with some of Ive's responses and discussion points, and The New Yorker also shared several quotes on its Twitter account. Image via The New Yorker Perhaps the most interesting part of the conversation centered on upcoming technology Apple is exploring. Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea." In response to a question about whether he was still hungry for new designs and new products, Ive answered "Absolutely." He went on to say that there are "many opportunities" around displays, and as silicon becomes smaller and more efficient, "the opportunities are extraordinary." Ive also says he's excited about AI and the kind of "good tools" it can lead to. "The phone we just announced a few weeks ago. That technology is something we'd been working on for five years. We had prototypes. This is an interesting one, theres's a tendency, and I understand it, with the benefit of hindsight, it all seems inevitable." "For 99 percent of the time, it didn't work for us. For 99% of the development cycle all we had were things that failed."D

Apple Design Chief Jony Ive to Speak at TechFest 2017 in October

Apple design chief Jony Ive is one of the planned speakers at TechFest 2017, hosted by The New Yorker. Set to take place on October 6 from 8:45 a.m. to 6:30 p.m, the event will be held in New York City. Ive will talk about "designing the future," according to The New Yorker. No additional information has been provided on what topics Ive will cover, but with the launch of the iPhone X approaching, it could come up during the discussion. Other speakers at TechFest include Hyperloop One co-founder Josh Giegel, author Van Jones, Human Rights Foundation chairman Garry Kasparov, Snap chairman Michael Lynton, and M.I.T. computer science and AI lab director Daniela Rus, among others. Tickets for The New Yorker's TechFest are priced at

Jony Ive Talks Apple Park, Scoffs at Claim of New Campus Contributing to Local Tree Shortage

WSJ. Magazine has shared a lengthy interview with Apple design chief Jony Ive about Apple Park, the company's new headquarters in Cupertino, California, revealing a few new anecdotes about the all-new campus and the exhaustive architectural process that has gone into constructing it. Ive, for instance, reportedly scoffed at a recent article claiming Apple Park has contributed to a tree shortage in the San Francisco Bay Area.Ive takes offense at the idea that he hasn’t already thought of every detail during the years of planning Apple Park. He scoffs at an article claiming that Apple contributed to a tree shortage in the Bay Area by buying up so many plants for the campus, “as if we’d got to the end of our project and we thought, Oh, we’d better plant some trees.” Apple began working with an arborist years ago to source trees, including varieties that once made up the bountiful orchards of Silicon Valley; more than 9,000, many of them drought-resistant, will have been planted by the time the campus is finished.The report also mentions that Ive's design team will be among the last to move into the new headquarters this fall. Employees began moving over from Apple's existing Infinite Loop campus in April, and when the transition is completed, the spaceship-like campus will reportedly house some 12,000 workers. Apple Park's fourth floor is where the company's executives will be situated, including Ive's design studio, along with the Apple Watch team and part of the group working on Siri, according to the report. Apple's Mac and iPad divisions will be interspersed with

Apple Design Chief Jony Ive Appointed Chancellor of London's Royal College of Art

Chief Apple designer Jony Ive has been appointed chancellor of London's Royal College of Art (RCA), it was announced on Thursday. Ive is set to take up the role in July and will replace British engineer Sir James Dyson, who has been provost of RCA since 2011. "I am thrilled to formalise my relationship with the RCA, given the profound influence the college has had on so many of the artists and designers that I admire," Ive said in a statement. "Our design team includes many RCA alumni, who embody the fundamental values of the college. I look forward to advising both the college and students, hoping that my experience proves useful in their work."In his unpaid five-year term as head of the college, Ive will preside over meetings and help to govern RCA, which in 2017 was ranked the world's best institution for art and design for the third year in a row by QS University World Rankings. "We are delighted to welcome Sir Jony Ive as our new chancellor," said Paul Thompson, RCA's rector. "It is a great honor to be joined by the world's leading designer of his generation, who has produced consistently innovative and commercially successful technology and design." The designer of the iMac, iPod, and iPhone received an honorary doctorate from the RCA in 2009. Ive also holds honorary doctorates from Oxford and Cambridge Universities, and has received several other accolades from leading British institutions.

Jony Ive Said to Be 'As Connected to Product Design as Ever' Following Speculation About His Role

Over the last few days, speculation has begun brewing over the potential winding down of Jony Ive's career at Apple, where he works as the company's chief design officer. During an episode of "The Talk Show" podcast posted last Friday, John Gruber mentioned that he had recently heard Ive has been "checked out or not as directly involved with product design" at Apple, and instead focused on architecture projects for its campuses and retail locations. Earlier this week, a couple of websites began sharing Gruber's words in stories angled with Ive's lessening involvement at Apple, backed up by the recent release of "Designed by Apple in California," which many look at as the designer's swan song within the company. Rumors of Ive being "on his way out" of Apple have existed for a while, however, going back to his promotion to chief design officer last year. The position was described as allowing Ive to focus less on management and more on design, or as Gruber said, "the skeptic’s take is that this new arrangement allows Ive to be less involved, period." Following all of this, Gruber yesterday posted a new blog to clear up his original statement. He reiterated on the second and third-hand sources speaking of Ive's status in the company, stating that no one has directly mentioned Ive has stopped overseeing Apple's day-to-day product design, but what he's heard is from sources who "think" he has. After addressing the nuance he meant to convey during his podcast, Gruber admitted that he's in fact heard from "well-placed sources within Apple" that Ive is as devoted and

Claridge's Hotel Reveals Festive Installation by Apple's Jony Ive

Apple design chief Jony Ive and longtime collaborator Marc Newson's take on the London hotel Claridge's Christmas tree has been revealed – and perhaps not surprisingly, there's not a bauble in sight. Mayfair's landmark festive tree has been drawing crowds since 2009, when notable designers began creating the seasonal decoration each year. But Ive and Newson's interpretation takes the tradition to another level – albeit a minimalist one – by transforming the hotel's lobby into a natural grove of unadorned birch trees as part of a living light and sound installation. The designers had this to say: Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come. There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology.Design and style magazine Wallpaper described a scene in which a series of vast four meter-high light boxes line the walls, illuminating black-and-white images of snow-capped silver birch trees, against which "towering cast models of Scots pine rise to a canopy of natural green pine". The accompanying forest soundscape begins with a dawn chorus and features owls, nightingales, sparrows, and foxes. Synced to the audio is specially choreographed lighting that cycles from sunrise to nighttime, creating a dappled effect in the installation space. At the center of the grove, a smaller sapling tree appears to grow in the transitions of light, which the

Apple Says Touchscreen Macs 'Not a Particularly Useful or Appropriate Application of Multi-Touch'

CNET has published an extended interview with Jony Ive in which the Apple design chief discusses some of the design decisions that went into developing the Touch Bar in the company's new MacBook Pro lineup. The contextual OLED Touch Bar replacing the function keys on the new Macs was developed for at least two years, during which time Ive's team explored the idea of larger, haptic-rich trackpads. According to Ive, "a number of designs" were explored that "conceptually make sense", but were later rejected. When we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard. Ive explained that his team's point of departure was to see if there was a way of designing a new input that could be contextually specific and adaptable, yet also something that was mechanical and fixed. This required the development of a "difficult prototype" with a mature software environment, in order to work out if the idea had any real-world traction. One of the things that remains quite a big challenge for us is that you have to prototype to a sufficiently sophisticated level to really figure out whether you’re considering the idea, or whether what you’re really doing is evaluating how effective a prototype is.Ive said that after testing the designs, his team were unanimously "very compelled" by the Touch Bar as a viable input device, but that the real

Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'

Following the launch of the redesigned MacBook Pro, CNET has published an interview with Apple executives Phil Schiller, Jony Ive, and Craig Federighi, highlighting some of the design decisions that went into the new machine. The contextual OLED Touch Bar on the new MacBook Pro, which is its key feature, has been in development under the direction of Jony Ive for at least two years, and according to Ive, it "marks a beginning" of a "very interesting direction" for future products. Apple's new MacBook took so long to develop because the company didn't want to "just create a speed bump," aiming instead for something that's a "big, big step forward." Apple marketing chief Phil Schiller says the MacBook Pro will allow Apple to "create many things to come," some of which "we can't envision yet." He also said Apple isn't driven by a calendar, but is instead aiming to create "new innovations" in the Mac line. Many customers are unhappy with the high price of the new MacBook Pro models, something Schiller addressed in the interview. An entry-level 13-inch MacBook Pro with a Touch Bar costs $1,799, a full $500 more than previous-generation models, and 15-inch models start at $2,399. Schiller says Apple cares about price, but has to design for experience rather than cost.Affordability is "absolutely something we care about," Schiller says. "But we don't design for price, we design for the experience and the quality people expect from Mac. Sometimes that means we end up at the higher end of the range, but not on purpose, just because that's what it costs."The MacBook Pro's

Cambridge Awards Jony Ive With Honorary Degree in Science for Design Work at Apple

The University of Cambridge has awarded seven "distinguished individuals" with honorary degrees -- known as the highest honor bestowed by the University -- in fields like law, business, and medical science. One of those honored was Apple's own Jony Ive, who received a doctorate in science for the "elegance, purity and beauty" he brought to personal computers in his time at the company. The man credited with introducing elegance, purity and beauty to the design of personal computers as Apple's chief designer was also honoured. A doctorate in science was conferred on Sir Jonathan Ive, Chief Design Officer at Apple, in recognition of his impact on the world of computing and in making technology approachable through design. Cambridge won't be the only esteemed university giving Ive an honorary degree, as Oxford plans to bestow a similar honor onto Apple's chief design officer next week. The Oxford ceremony recognizes ten figures from similar fields as Cambridge, including theology, law, economics and, in Ive's case, science. At Oxford, Ive will be named a "Doctor of Science," alongside neurobiologist Dr Cornelia Bargmann and physicist Mildred Dresselhaus. The honorary degrees will be given out at the University's annual Encaenia ceremony on June

Jony Ive Shares Thoughts on Design, Fashion and Apple Watch in Met Gala Interview

Ahead of last night's Apple-sponsored Met Gala, Apple design chief Jony Ive spoke with fashion website Business of Fashion about the "Manus x Machina" theme of the event and accompanying Costume Institute Exhibition, giving some insight into his thoughts on design and some hints on the future of the Apple Watch. According to Ive, who has had a hand in the creation and design of all of Apple's modern product releases, including the company's first wearable device, the goal of the designer is to solve problems without making the consumer aware of the problem that was solved.In our work, we've always tried to design in a way where you're not aware of the problems that we've had to solve. That's the job of the designer: to solve problems and explore, but not really drag you through what all the problems were.He went on to explain that tech products, like the Apple Watch, are becoming "more and more personal," something that he says technology companies still have a lot to learn about.I think we have always had a very clear and a very singular approach to how we design products that are more familiar to people, more established in terms of product categories. I think it's very hard to have that same clarity and singularity when you're not absolutely confident in your subject matter."Business of Fashion asked Ive about his future plans for the Apple Watch and while he refused to give specifics, he hinted that there could be some dramatic changes in store based on Apple's general product release philosophy. He said the Apple Watch is a "natural" category for Apple and that the

Apple Design Chief Jony Ive Attends 'Manus x Machina' Met Exhibition Opening

The Metropolitan Museum of Art today opened its "Manus x Machina" Costume Institute Exhibition, which is being sponsored by Apple. The show focuses on the dichotomy between handmade haute couture and machine-made fashion, featuring pieces that juxtapose traditional hand techniques like embroidery, pleating, and lacework with technologies like laser cutting and thermo shaping. Apple Design Chief Jony Ive, who is serving as co-chair alongside pop star Taylor Swift and actor Idris Elba, was on hand at the opening and gave an introductory speech, a portion of which was captured on social networking site Periscope. Image via Jim Shi We are thrilled at Apple to help bring to life Manus x Machina: Fashion in an Age of Technology. When Anna and Andrew first talked to me about the exhibition, I was particularly intrigued that it would stimulate a conversation exploring the relationship between what is made by man and what is made by machine. That it would challenge the preconception held by some that the former is somehow inherently more valuable. Not only in the context of today, but also the future. The Chanel dress that Tom mentioned, which was Andrew's inspiration for the exhibition is a wonderful example of artisan like craft executed with the deepest consideration yet enabled with the very latest technology. The most breakthroughs in craft were once, of course, perceived as truly innovative. Often shockingly so. Once even the simple metal needle challenged the conventional thinking of the time. Now I'm humbled by the innovations of the past in the same way that I am