Jony Ive on Apple Watch: 'Everything We Did Was in the Pursuit of What We Thought Was the Best Solution'
Wednesday May 9, 2018 10:13 am PDT by Juli Clover
Apple's design chief Jony Ive, who is responsible for overseeing the creation and design language of almost all of Apple's products, even down to its stores and campuses, recently sat down for an interview with Benjamin Clymer, the founder of watch-focused site Hodinkee. Ive shared details on the creation process behind the Apple Watch, some of Apple's inspiration for the device, and the experts the company consulted with, along with background on the first watches he purchased, Apple's focus on health, what he finds inspiring, and more. Ive's first watch of note was an Omega Speedmaster, which he says he bought in 1992 on a trip to Kowloon. Ive says he was "utterly seduced" by its use in space exploration. "Somehow it epitomizes the optimism, ambition, and courage of invention," he said. Ive said he also admires the Nautilus by Patek Philippe, which he describes as a "bizarre, bizarre object." According to Ive, Apple CEO Steve Jobs had no particular interest in watches, and so early discussions for the watch didn't take place until 2012, a few months after Jobs passed away. The death, said Ive, caused Apple to "think about where we wanted to go" and what trajectory Apple was on as a company. Apple was also exploring its contribution to its users. "I think, incontrovertibly, that Apple since the 1970s has made difficult-to-comprehend and inaccessible technology easy to understand and accessible." The Apple Watch, with its focus on the personal, was the next logical step in device development, and its creation was different from many of the products that came