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Apple Watch Makes First Public Appearance at Parisian Fashion Boutique Colette

As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.

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According to Engadget, Colette is displaying both the 38mm and 42mm versions of the Apple Watch to the public, and MacGeneration (Google Translate) states that the models being displayed are mostly from the Apple Watch Sport Collection while some are from the Apple Watch Collection. Also on display are some watches from the Apple Watch Edition Collection, which feature 18-karat gold casings and a sapphire display.

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Image taken by Elle magazine editor-in-chief Robbie Myers

Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.

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Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)

A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.

In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."

At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.



Top Rated Comments

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26 months ago
Could have ironed his shirt. After swapping it for one that fits him.
Rating: 33 Votes
26 months ago
The photograph is symbolic.

It represents: Fashion Over Form


Which the iWatch will be.

An "innovation" too far, methinks :(
Rating: 22 Votes
26 months ago
Amazing isn't it. Apple know exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)

Samsung and others on the other hand release a watch and........ *tumble weed*
Rating: 20 Votes
26 months ago
The inter-observational peacock party featuring an undeveloped object.
Rating: 17 Votes
26 months ago

Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.


Au contraire. Even though I dislike digital watches and will not buy the Apple one, I think they are doing EXACTLY the right thing to ensure its success. Watches have always been jewelry first, utility devices second ( unlike phones, computers, mp3 devices, etc..).

In fact this is exactly what Steve Jobs would have done. Someone posted this video on another thread (Steve Jobs on fashion) :

http://youtu.be/iYwoPuN9kQQ (http://youtu.be/iYwoPuN9kQQ)
Rating: 16 Votes
26 months ago
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.

However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
Rating: 13 Votes
26 months ago
Where's Mugatu?

Rating: 12 Votes
26 months ago

Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.

However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').


Seems solid to me.

These types of devices have come in the past and relied solely on technical merit, which will only achieve success amongh tech heads, if that.

I saw so many posts on this very forum for months (maybe years) stating how their [insert expensive watch brand here] was more than a device, and was a piece of jewelery and that the apple watch could never come close to it. Jewelery is fashion. Apple marketing this as a fashion item. And people are criticising that approach.
Rating: 11 Votes
26 months ago
This is cynical but that second picture with Jony Ive tells me all I need to know about the :apple:WATCH.
Rating: 9 Votes
26 months ago
Whatever. I still want it.
Rating: 9 Votes

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