Apple Kills iPhone 12 Mini Production Due to Poor Sales

Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce.

iphone 12 mini front
Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The ‌iPhone 12 mini‌ is said to have "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling its existing inventory of the device without producing any further units.

Launched in October of last year, the ‌iPhone 12 mini‌ features a 5.4-inch display that accommodates fans of smaller smartphones, with pricing starting at $699 in the United States. While production of the device has now allegedly ceased, the ‌iPhone 12 mini‌ remains available on Apple.com without any unusual shipping delays for now. The device is available in six colors, including a purple option that went on sale in late April.

The warning signs began when Apple was believed to have shifted production away from the ‌‌iPhone 12 mini‌‌ for the first quarter of 2021, in an effort to combat continuing lead times for the more popular ‌‌iPhone 12 Pro‌‌. Since then, analysis has indicated that the ‌‌‌iPhone 12 mini‌‌‌ suffered from lackluster sales, capturing just six percent of the total ‌‌‌‌iPhone 12‌‌‌‌ sales during the launch period, despite broad satisfaction reported by owners of the smaller device. The ‌iPhone 12 mini‌ also failed to obtain a spot in the top five list of best-selling smartphones earlier this year.

Apple is still expected to unveil an iPhone 13 mini later this year, but rumors suggest that the 5.4-inch model will be discontinued in 2022 in favor of a larger 6.1-inch model.

Top Stories

purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
iPhone mini wonder feature

Will There Still Be an iPhone 13 Mini?

Thursday February 25, 2021 8:34 am PST by
Amid repeated signs of low iPhone 12 mini sales and cuts to production orders, whether or not Apple will release an iPhone 13 mini model later this year has come into question. The iPhone 12 mini does not appear to be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer...
iphone 12 vs iphone 12 mini

iPhone 13 Mini Still Expected Despite Lackluster iPhone 12 Mini Sales

Monday February 15, 2021 4:44 am PST by
Apple is expected to retain its smallest 5.4-inch iPhone model size in its forthcoming iPhone 13 lineup, despite a barrage of recent reports suggesting lackluster iPhone 12 mini sales. 2021 began with a report suggesting Apple's iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, was not selling as well as Apple hoped, making up just 6% of iPhone 12...
f1631641207

Apple Announces iPhone 13 and iPhone 13 Mini With Smaller Notch, Repositioned Rear Cameras, and More

Tuesday September 14, 2021 10:41 am PDT by
Apple today announced the iPhone 13 mini and iPhone 13, both featuring a smaller notch, repositioned rear-cameras, improved performance, and more while maintaining the same 6.1-inch and 5.4-inch sizes of their respective iPhone 12 predecessors. The new iPhone 13 and iPhone 13 mini, as rumored, includes a smaller notch allowing for more display area. In specific, Apple said that the notch is ...
iphone 12 mini front

Most People Don't Really Want a Smaller iPhone

Wednesday January 27, 2021 6:23 am PST by
Market data from a range of sources throughout January has revealed that most consumers are not interested in the iPhone 12 mini. Sales data from Consumer Intelligence Research Partners (CIRP) has disclosed that the ‌iPhone 12 mini‌ accounted for a much lower proportion of sales than other iPhone 12 models that Apple offers. Combined, all new ‌iPhone 12‌ models accounted for 76...
iPhone 13 Dummy Thumbnail 2

TrendForce Shares Last-Minute iPhone 13 Expectations Ahead of Today's Apple Event

Tuesday September 14, 2021 7:58 am PDT by
Apple will be holding a virtual event today at 10 a.m. Pacific Time, and ahead of time, Taiwanese research firm TrendForce has outlined its last-minute expectations for iPhone 13 features and production of the devices. In line with previously rumored features, TrendForce expects all four iPhone 13 models to be equipped with a faster A15 chip and sensor-shift image stabilization for the rear...
iphone 12 mini pro max side by side

iPhone 12 Mini Faces Production Cut Due to 'Far Lower' Demand Than Expected

Tuesday March 9, 2021 8:21 pm PST by
Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected." The report claims that Apple initially aimed to secure components for up to ...
iphone 12 vs iphone 12 mini

Reports of Lackluster iPhone 12 Mini Sales Corroborated By Supply Chain Sources

Friday January 22, 2021 1:49 am PST by
Recent reports of Apple cutting iPhone 12 mini production to increase manufacturing capacity for the more popular iPhone 12 Pro were corroborated on Friday by DigiTimes, citing supply chain sources. Today's report suggests that Apple's smallest iPhone 12 model was launched to target the U.S. and European markets, but the global health crisis has impacted sales in these territories, leading...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
iPad mini and iPhone 12 Best Buy Feature

Deals: Best Buy Takes $300 Off iPhone 12 Mini and $100 Off iPad Mini

Wednesday August 25, 2021 7:16 am PDT by
Today we're tracking a few deals at Best Buy, including record low prices on the iPhone 12 mini and iPad mini 5. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. iPhone 12 mini To start, you can get Apple's 64GB iPhone 12 mini from T-Mobile for $429.99, down...