MacRumors


Apple and Malala Fund announced on Sunday that Apple will become the fund's first Laureate partner. Led by Nobel Peace Prize Laureate Malala Yousafzai, the fund champions the right of girls to a quality education and advocates equal opportunity around the world.

With support from Apple, the Malala Fund said it expects to double the number of grants awarded by its Gulmakai Network and extend funding programs to India and Latin America with the initial goal of extending secondary education opportunities to more than 100,000 girls.

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Apple CEO Tim Cook with students in Beirut, Lebanon

"My dream is for every girl to choose her own future," said Malala Yousafzai. "Through both their innovations and philanthropy, Apple has helped educate and empower people around the world. I am grateful that Apple knows the value of investing in girls and is joining Malala Fund in the fight to ensure all girls can learn and lead without fear."

Apple will help Malala Fund scale its organization by assisting with technology, curriculum and research into policy changes needed to help girls everywhere attend school and complete their education. Apple CEO Tim Cook will also join the Malala Fund leadership council, according to the press release.

"We believe that education is a great equalizing force, and we share Malala Fund's commitment to give every girl an opportunity to go to school," said Tim Cook. "Malala is a courageous advocate for equality. She's one of the most inspiring figures of our time, and we are honored to help her extend the important work she is doing to empower girls around the world."

Since 2013, Malala Fund has worked with organizations, the private sector and governments around the world to enhance girls' opportunities for education. The fund's Gulmakai Network currently supports programs in Afghanistan, Pakistan, Lebanon, Turkey and Nigeria.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Several new icons unearthed in the latest build of iOS 11.2.5 and shared on Twitter appear to reveal additional functionality included in Apple's upcoming HomePod smart speaker. On Sunday, Filipe Espósito found an image hidden amongst Apple's Home app assets that includes icons which suggest it will be possible to create custom scenes that mute the HomePod speaker's "Hey, Siri" function.

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As Espósito notes, the function could be useful in a house party scenario, for example, where the owner might want to control other smart devices like lights and motion sensors while disabling Siri responses for privacy reasons.

Apple has not yet mentioned if HomePod can support more than one user, but Espósito believes there are references that indicate the speaker will distinguish between different voices to service multiple accounts. He also notes that existing assets show support for combining two HomePods for stereo sound, or using two or more HomePods to simultaneously stream music using Apple's AirPlay 2 wireless streaming protocol.

homepodwhiteApple originally announced the HomePod back in June 2017 at the Worldwide Developers Conference, where it demoed the speaker's advanced spatial awareness which intelligently adjusts to the surroundings to deliver the best possible sound. The company initially planned to release the Siri-based speaker in December 2017, but in a subsequent statement said it was pushing back launch to a more non-specific "early 2018" timeframe.

Rumors suggest HomePod supplier Inventec has started shipping the HomePod to Apple, whose historical definition of "early" is January through April, so it's still not entirely clear when it will launch. Supplies of the HomePod could also potentially be limited at launch, based on information shared from Inventec, and Apple has said the $349 speaker will initially only ship in the U.S., the U.K., and Australia.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X.

The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali.


Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples.

Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in Messages.

Duke University today announced that Apple CEO Tim Cook will deliver the 2018 commencement address on May 13 in Wallace Wade Stadium on the university's campus in Durham, North Carolina. Cook earned an MBA from Duke's Fuqua School of Business in 1988 and has served on the university's Board of Trustees since 2015.

"I am absolutely delighted that Tim Cook will be returning to campus as this spring's commencement speaker," said [Duke President Vincent E.] Price. "Throughout his career, Tim has embodied Duke's values of innovation and service to society, whether through his contributions to Apple's groundbreaking technology or his advocacy for social justice. I can imagine no better person, and no bigger Duke fan, to inspire the Class of 2018."

As part of today's announcement, Duke included a brief video revealing its commencement speaker selection using Animoji, with Cook making an appearance as the fox.

"From the first day I walked onto campus more than 30 years ago, Duke has been a source of inspiration and pride for me -- both professionally and through the deep personal friendships that have endured to this day," said Cook. "It's my honor to be returning to salute the class of 2018 as they begin the next chapter of their lives as Duke graduates."

In addition to this year's upcoming appearance at Duke, Cook has delivered a number of other commencement addresses in recent years, including at his undergraduate alma mater Auburn University in 2010, at George Washington University in 2015, and at Massachusetts Institute of Technology last year.

Portrait Mode photo editor Focos received an update today that should pique the interest of dual-lens camera iPhone owners. The app recently made our end-of-year best iOS app list for its impressive granular aperture and bokeh adjustment tools, but version 1.2 builds on the existing feature set by adding the ability to apply real lens optical effects to depth images.

The update introduces a redesigned interface layout to accommodate the new preset lenses, which include Olympus Zuiko, Helios 44, CarlZeiss Jena, CarlZeiss Otus, Leica Noctilux, Minolta STF, Minolta RF250, A1, A2, A3, and A4.

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In addition to the above lenses, users can create custom presets for images with depth information by combining multiple lens settings and saving them under a recognizable name. Fotos' library of presets can also be re-organized for easy access from the editing menu.

Elsewhere in this update, a tilt-shift effect has been added to the app's range of filters, offering users another level of control over the plane of focus when widening aperture, while a new ratio of 2.25:1 can be found in the cropping menu.

A torchlight has also been added to Focus' built-in camera mode, which should help when taking Portrait Mode photos in low light, and the app now supports Bluetooth for taking photos remotely.

Lastly, a look at the general settings screen reveals an added ability to choose between JPEG, HEIC, and TIFF export formats, as well as a simple language selector, which now includes Persian.

Focos supports iPhone 7 Plus, iPhone 8 Plus, and iPhone X, and is a free download from the App Store, although many pro features are behind a paywall. It costs $0.99 per month or $5.99 per year to unlock them, but there's also a $9.99 lifetime access purchase option. [Direct Link]

cook heroApple this morning announced the expansion of its "Everyone Can Code" initiative to 70 educational institutions across Europe, and following the announcement, Apple CEO Tim Cook spoke at Harlow College in Essex, one of the schools that will adopt the new curriculum.

The Guardian shared several of Cook's comments, which covered overuse of technology and boundaries for children.

Cook said he believes there are concepts that can't be taught using technology, and in many courses, technology shouldn't dominate.

“I don’t believe in overuse [of technology]. I’m not a person that says we’ve achieved success if you’re using it all the time,” he said. “I don’t subscribe to that at all.”

Even in computer-aided courses, such as graphic design, technology should not dominate, he said.

“There are are still concepts that you want to talk about and understand. In a course on literature, do I think you should use technology a lot? Probably not.”

According to Cook, Apple cares about children out of the classroom, a topic that's notable as Apple investors recently urged Apple to do more to protect children from smartphone addiction.

Apple in early January said in a statement that it thinks deeply about how its products are used and the impact they have on people, including children. Apple takes its responsibility to protect children "very seriously," and has promised more robust parental controls for iOS devices in the future.

Though he does not have children of his own, Cook says in his own personal life, he "put some boundaries" on his nephew. "There here are some things that I won't allow; I don't want them on a social network," he said.

On the topic of learning to code, Cook spoke passionately, as he has done several times in the past. Learning to code, he says, is more important than learning a foreign language.

Cook said: "I think if you had to make a choice, it's more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it's the way you can converse with 7 billion people."

Cook's full commentary, which covers diversity, coding at an early age, and the importance of the press, can be read over at The Guardian.

Ahead of the promised "early 2018" launch of the HomePod, Apple has received official FCC approval for the smart speaker. Now that FCC approval has been obtained, Apple is free to begin selling the device at any time.

All devices that use communications technologies like Bluetooth and Wi-Fi must be submitted to the United States Federal Communications Commission to ensure compliance with federal regulations before they're eligible to be sold in the United States. That FCC approval has been obtained suggests the HomePod will launch in the near future.

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For comparison's sake, Apple received FCC approval for the iPhone X on October 4, just under one month before the device was released to the public on November 3.

Today's FCC clearance of the HomePod follows a rumor earlier this week suggesting HomePod supplier Inventec has already started shipping HomePod units to Apple. Apple is reportedly set to receive "about 1 million" HomePod devices and an industry source that spoke to the Taipei Times, the source of the rumor, has said that the HomePod is coming "soon."

Apple originally planned to release the HomePod in December, but the company ended up requiring additional development time, delaying its debut until 2018. Apple has said the HomePod will ship out to customers in the US, UK, and Australia in "early 2018."

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Early 2018, by Apple's historical definition, is something of a broad window. Apple considers "early 2018" to be the period between January and April, so it's been tough to narrow down the prospective launch date of the HomePod. Given the shipment rumors and the FCC approval, however, we may see the device in late January or early February rather than later in the year.

Like many new Apple products, rumors suggest initial supplies of the HomePod could be constrained at launch. Inventec is expecting revenue from the HomePod to be "limited" during Q1 2018 due to a low quantity of HomePod devices available for shipment.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

On iOS devices, there's a feature that lets you save any webpage as a PDF, so you can add edits, annotate it, read it offline, share it with friends, and more. Saving a webpage as a PDF is simple enough to do, but if you haven't done it before, you might not know the feature exists.


Here's how to do it:

  1. Open up Safari.
  2. Navigate to the webpage you want to save.
  3. Tap on the Share button, which is the square with the upwards arrow.
  4. On the bottom bar, swipe to the left several times until you see "Create PDF."
  5. Tap "Create PDF."

From there, you can choose to edit the PDF using markup tools by tapping on the pen icon on the top right of the screen, or you can print it, save it, or share it by using the Share icon at the bottom of the screen.

If you have a damaged iPhone 6 Plus that qualifies for a whole-device replacement, Apple may replace it with an iPhone 6s Plus through March, according to an internal document distributed to Apple Authorized Service Providers today.

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Apple specifically states that "orders for whole unit service inventory of some iPhone 6 Plus models may be substituted to an iPhone 6s Plus until the end of March 2018." MacRumors confirmed the memo's authenticity with multiple sources, who requested to remain anonymous due to their positions.

Apple doesn't specify which iPhone 6 Plus models are eligible, nor does it provide a reason for the substitution, but it likely relates to Apple's shortage of iPhone 6 Plus replacement batteries until late March to early April.

A previous internal document obtained by MacRumors states that Apple no longer manufactures the iPhone 6 Plus, so it likely has to reboot its production lines to replenish its supply of both the device itself and batteries, which would certainly take time. Apple did not respond to our request for comment.

It's possible that some customers who have visited a Genius Bar recently opted for a whole-device replacement rather than waiting until March or April for a new battery, which may have depleted the little supply of iPhone 6 Plus replacement units that Apple had, but this is only speculation on our part.

Apple and most Apple Authorized Service Providers can replace an iPhone's display, battery, speakers, rear camera, or Taptic Engine individually, while a defective Lightning connector, faulty logic board, and most other repairs are generally eligible for a whole-device replacement, our source said.

Your mileage may vary depending on the exact damage to your iPhone and the results of Apple's diagnostic tests. Apple Support can be reached on the web or by scheduling a Genius Bar appointment. Apple Authorized Service Providers can be searched for on Apple's Find Locations page under Service & Support.

Related Forum: iPhone

iOS 11 is now installed on 65 percent of iOS devices, according to new statistics Apple shared yesterday on its App Store support page for developers.

That's up six percentage points since December 5, when iOS 11 was installed on 59 percent of devices, and 13 percentage points since November 6, when iOS 11 was installed on 52 percent of devices.

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28 percent of devices continue to use iOS 10, while earlier versions of iOS are installed on seven percent of iOS devices.

Since iOS 11 was released, its adoption rate has been quite a bit slower than iOS 10 adoption rates in 2017. In January of 2017, for example, iOS 10 was installed on 76 percent of iOS devices.

Apple has released several updates for iOS 11 since its September launch, but the operating system has also been plagued by bugs and security issues, which doesn't appear to have helped adoption rates.

iOS 11.2.1 and iOS 11.2.2, the two latest iOS 11 updates, were both released to address major bugs and vulnerabilities. iOS 11.2.1 fixed a HomeKit bug that allowed for unauthorized access to HomeKit accessories, while iOS 11.2.2 introduced mitigations for the Spectre vulnerability impacting all modern processors.

iOS 11.2, released in early December, did bring some major new features to the operating system, like Apple Pay Cash and 7.5W Wireless Charging, but even that update doesn't appear to have spurred a larger than normal growth in adoption rate.

Some iOS 11 users who were unhappy with the current version of iOS were also able to recently downgrade their operating systems when a brief oversight saw Apple signing older versions of iOS dating back to iOS 6.

Apple next week will introduce iOS 11.2.5, another update that introduces an important bug fix for an exploit that allows a malicious link to freeze the Messages app when received via text message.

Though iOS 11 adoption is slower than iOS 10 adoption was last year, it still radically outpaces adoption rates of the latest versions of Android on Android-supported devices. Just 0.7 percent of Android devices are running Android Oreo, the newest version of Android released in 2017. 26.3 percent of Android devices run a version of Nougat, released in 2016, and 28.6 percent of Android devices continue to run 2015's Marshmallow.

Related Forum: iOS 11

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg.

A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the Silicon Valley Data Science website, the startup helped businesses improve customer retention, increase engagement, improve conversion rates, develop new revenue-generating data products, streamline operations, and more.

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At Apple, the team will work on ad-related analytics to bolster Apple's advertising efforts. One area of focus could be better optimizing App Store ads.

Founder and CEO of Silicon Valley Data Science Sanjay Mathur is one of the employees that has taken a position as Apple. His LinkedIn profile now says that he leads "strategy and analytics initiatives for a group at Apple."

Several other LinkedIn profiles from former Silicon Valley Data Science employees now list data scientist positions at Apple. The company's former CTO, for example, now works on "Algorithms," while the former Head of Data Science is now Apple's "Principal Data Scientist."

While the Silicon Valley Data Science website is still up, the company shut down in December and its services are no longer offered.

For this week's giveaway, we've teamed up with Casetify to offer MacRumors readers a chance to win one of the site's Apple Watch bands.

Casetify offers a wide range of Apple Watch bands, from high-quality steel mesh and leather to some that are customizable with your own design. All Casetify Apple Watch bands fit all Apple Watch models and are available in 38 and 42mm size options.

With the Saffiano Leather Band, priced at $52, you can choose from hundreds of designs offered by Casetify in all kinds of colors and patterns.

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The Steel Mesh Band, priced at $82, mimics Apple's own Milanese Loop and it comes in multiple colors, including gold, rose gold, space gray, and the traditional silver.

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Casetify's Double Tour, priced at $90, is similar to some of Apple's Hermès bands, but at a much more affordable price. It wraps twice around the wrist and comes with two different band lengths so you can also wear it as a single wrap to change things up.

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The Magnetic Apple Watch Band is like the Leather Loop from Apple, with a simple wrap design that emulates the look and feel of genuine leather. It comes in multiple colors like blue, red, black, gray, and pink, and, unlike the Leather Loop, it is available for 38mm Apple Watch models.

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The Nylon Fabric Apple Watch Band, priced at $40, looks a lot like Apple's Woven Nylon bands. It's lightweight, comfortable, and stylish, with solid and stripe color options available in black, white, and pink.

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We are giving away five Apple Watch bands, with winners able to choose any band in any color from Casetify's collection. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (January 19) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on January 26. The winners will be chosen randomly on January 26 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

The Beats Pill+ Bluetooth speaker has received a notable discount today at two retailers, with the White model specifically getting marked down to one of the lowest price points seen for the device. At both Target and Amazon you can get the Beats Pill+ in White for $116.99, which is over $30 lower than the speaker's more common sale price of $150. When it first launched in 2015, Apple sold the Beats Pill+ for $230.

beatspillNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The only other color that appears slightly lowered in price as well is Black, but on Target the color has sold out at the time of writing, and on Amazon every other color option is $149.00 and above (you'll have to add the speakers to your cart to see how much they are). Elsewhere at retailers like Best Buy, B&H Photo, Walmart, and Newegg the speaker sits at around a similar $149.00 price point, while Apple still sells it for $179.95.

In other Beats sales, Newegg's official eBay store has the Beats Solo3 Wireless On-Ear Headphones for $197.00, down from $299.00. Colors available include Gloss Black, Gloss White, Rose Gold, and Gold, and there is a limit to three headphones per customer.

beats solo3
The next best prices can be found at Walmart, Best Buy, and Amazon, which all have the headphones for about $219.99. Like the Beats Pill+ deal, discounts on the Beats Solo3 headphones at these retailers are mostly focused on one color of the device, this time in Black.

For more discounts on Beats and other products -- including a UE Megaboom sale going on right now at Best Buy -- be sure to visit our Deals Roundup.

Related Roundup: Apple Deals

Apple today seeded the fifth beta of an upcoming watchOS 4.2.2 update to developers, 10 days after seeding the fourth beta and more than a month after releasing watchOS 4.2, an update that introduced support for Apple Pay Cash.

Once the proper configuration profile has been installed from the Apple Developer Center, the new watchOS beta can be downloaded through the dedicated Apple Watch app on the iPhone by going to General --> Software update.

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To install the update, the Apple Watch needs to have at least 50 percent battery, it must be placed on the charger, and it has to be in range of the iPhone.

We don't yet know what features or improvements might be included in the watchOS 4.2.2 update, as no outward-facing changes were discovered in the first four betas.

It's possible this update focuses mainly on bug fixes, and if that's the case, we won't know the extent of the changes until it sees a public release complete with release notes. Should new features be discovered in the fifth watchOS 4.2.2 beta, we'll update this post.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Apple today seeded the sixth beta of an upcoming macOS High Sierra 10.13.3 update to developers, just a few days after seeding the fifth beta and more than a month after releasing macOS High Sierra 10.13.2, the second major update to the macOS High Sierra operating system.

The new macOS High Sierra 10.13.3 beta can be downloaded from the Apple Developer Center or through the Software Update mechanism in the Mac App Store with the proper profile installed.

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It's not yet clear what improvements the macOS High Sierra 10.13.3 update will bring, but it's likely to include bug fixes and performance improvements for issues that weren't addressed in macOS High Sierra 10.13.2.

It does offer additional fixes for the Spectre and Meltdown vulnerabilities that were discovered and publicized in early January and fixed initially in macOS High Sierra 10.13.2.

The update also fixes a bug that allows the App Store menu in the System Preferences to be unlocked with any password.

The previous macOS High Sierra 10.13.2 update focused solely on security fixes and performance improvements, with no new features introduced, and a supplemental update introduced a fix for the Spectre vulnerability.

Update: Apple appears to have temporarily pulled the macOS High Sierra 10.13.3 update, and it is no longer available for download from the developer site.

Update 2: The macOS High Sierra 10.13.3 update is once again available to download.

Related Forum: macOS High Sierra

Apple today seeded the seventh beta of an upcoming iOS 11.2.5 update to developers, just a few days after seeding the sixth beta and more than a week after releasing iOS 11.2.2, an update designed to mitigate a serious hardware-based vulnerability called "Spectre."

Registered developers can download the iOS 11.2.5 beta from Apple's Developer Center or over-the-air once the proper configuration profile has been installed from the Developer Center.

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Early iOS 11.2.5 betas introduced a new feature letting Siri play daily news podcasts from MPR, Fox News, CNN, or The Washington Post when queried about the current news, but the feature was officially released in iOS 11.2.2 ahead of the iOS 11.2.5 update.

iOS 11.2.5 appears to address a bug that allowed a malicious link to freeze the Messages app on iOS devices. As of the sixth beta, the link in question no longer affects the Messages app.

It's not clear what other new features, if any, will be introduced in the iOS 11.2.5. We didn't discover other noticeable outward-facing changes in the first six iOS 11.2.5 betas, so it's possible this update focuses mainly on bug fixes and security improvements aside from the Siri news update.

If that's the case, we may not know the extent of what's in the update until it sees a public release. Apple is supposed to be releasing an iCloud Messages feature that was pulled from the iOS 11 release, but there has been no indication of when we can expect iCloud Messages to be reintroduced.

Today's beta appears to be the final golden master version of iOS 11.2.5 that will be released to the public next week.

Related Forum: iOS 11

Rock band Def Leppard has added its back catalog of music onto Apple Music and other streaming services today, following a years-long "power struggle" with Universal Records over the band's digital song rights.

def leppard apple music Now, as Def Leppard lead singer Joe Elliott explained to TeamRock.com, new executives at Universal Records have thought differently about the band's streaming catalog, leading to the inking of a deal and the band's music launching today on Apple Music, Spotify, Amazon Music Unlimited, and more. Def Leppard's music is also now available to purchase on iTunes.

“We tried to do a deal many years ago, but it didn't work out, so we just waited and bided our time.

“Record labels, or any kind of institution like this, keep the same name, but every 18 months you can have totally different people.

“We were just very fortunate that the people at Universal at the moment were very onside to doing this deal. We sat down with them and basically just batted the stuff back and forth until we all settled on what we thought was a fair deal.”

With the launch on Apple Music, there is now a wealth of Def Leppard content for subscribers to listen to today. On the main "Browse" tab, the streaming service has a new banner for the band, and within that you'll find playlists, albums, live albums, deluxe editions, and other collections.

Apple Music also launched an exclusive "The Lost Session" EP today, which includes live versions of songs like "Rock On" and "Bringin' On the Heartbreak," all said to be from a recording session in 2006. Similar to other major artists, the service has curated playlists that showcase Def Leppard Essentials, Deep Cuts, Influences, and Inspired tracks, allowing users to browse some of the band's own songs as well as discover music that is similar.

def leppard playlists
On Def Leppard's new page, Apple Music gives a brief history of the band:

"Def Leppard were still teenagers when they joined the late '70s/early '80s New Wave of British Heavy Metal movement. But while their peers like Iron Maiden and Judas Priest got heavier, Def Leppard forged a pop-friendly hybrid that opened the door for hair metal and elevated them to worldwide acclaim. Anthems like "Pour Some Sugar on Me," "Photograph," and "Rock of Ages" retain their fist-pumping brilliance decades later, while "Love Bites" and "Bringin' On the Heartbreak" are some of the most potent power ballads in rock history.

Their enduring spirit is legendary, exemplified by drummer Rick Allen who lost his left arm in a 1984 auto accident but continues to record and tour with the band. Def Leppard's classic studio albums, playlists, and a lost 2006 session are now available to stream on Apple Music for the first time."

Following its launch in 2015, Apple Music has had a few major artist holdouts that have eventually come to the platform, including Taylor Swift, Adele, and Kanye West. In the most recent update from September, Apple Music was reported to have 30 million subscribers, up from 27 million last June. Rival Spotify shared its own subscriber count growth earlier this month, stating it now has 70 million paid subscribers.

aapl fortuneApple has topped Fortune's annual list of the World's Most Admired Companies for the 11th consecutive year.

Apple finished ahead of Amazon, the runner-up for a second consecutive year, while Google's parent Alphabet, Warren Buffett's holding company Berkshire Hathaway, and coffee chain Starbucks rounded off the top five.

Apple topped the list in every category, such as innovation, quality of management, social responsibility, use of corporate assets, financial soundness, quality of products and services, and global competitiveness.

The rankings were determined by some 3,900 executives, directors, and securities analysts who selected the 10 companies they admired most. More on Fortune's methodology:

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputations. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune's Global 500 database that have revenues of $10 billion or more. We then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 29 countries. The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.

The complete list includes 50 companies, ranging from other tech giants like Microsoft at 7th and Facebook at 12th to iconic brands like Coca-Cola at 18th and McDonald's at 37th. On the upside, both Adidas and Lockheed Martin made it onto the list for the first time. Meanwhile, GE plummeted from 7th to 30th.

In terms of technology companies, Apple ranked sixth in Thomson Reuters' first-ever list of the Top 100 Global Technology Leaders.

Tag: Fortune