Apple Offering 10% Bonus When Adding Funds Directly to Apple ID

Apple is rolling out a new promotion that offers customers a 10 percent bonus when adding funds directly to their Apple ID account in the United States between December 17-20. The bonus applies once on up to $200 and was first highlighted by Japanese blog Mac Otakara.

apple id funds
The funds can be used towards purchases on the iTunes Store and App Store, an iCloud storage subscription, and so forth.

To add funds directly to an Apple ID, go to Settings > Your Name > iTunes & App Store and tap your Apple ID > View Apple ID. Sign in if necessary, tap "Add Funds to Apple ID," tap the amount that you want to add, and confirm your selection. There's also a shortcut available at the bottom of the App Store.

Adding funds to an Apple ID requires having a valid payment method on file and is particularly useful for prepaid credit cards.

Top Rated Comments

ipedro Avatar
70 months ago
Discounts are very uncharacteristic for Apple. First discounts on HomePod and now discounts on loading money on to Apple ID. I wonder where this philosophical change came from. Maybe it’s a hallmark of Apple becoming a services company where fluctuating prices are necessary to compete.

While I appreciate the discounts, it worries me that Apple is deviating from Steve Jobs concept that if you build the best products that you can make, then the value to shareholders will come. Steve didn’t aim to satisfy the shareholders. He just built incredible products and the share price went up as a result. Not the other way around.

I’m not ready to panic yet but this does worry me.
Score: 6 Votes (Like | Disagree)
mrow Avatar
70 months ago
I’m sure they didn’t think of that.
I misread what this was for. I thought it was to add it to your Apple Pay Cash wallet, not to your Apple ID.

This is poor bonus in that case because iTunes gift cards are regularly on sale for 15% off so you’re better off waiting for that unless you need the funds ASAP.
Score: 5 Votes (Like | Disagree)
Mlrollin91 Avatar
70 months ago
I've been buying iTunes gift cards at 15% off for years. This isn't a deal at all.
You might be mistaking. Just because its not a good deal, doesn't mean its not a "deal". This is the first time Apple themselves have had a discount on iTunes "gift cards" so to speak. Could be testing the waters for future promos.
Score: 4 Votes (Like | Disagree)
Stephen13 Avatar
70 months ago
Wonder if it works with Apple Store app purchases?
Apple Store = retail items (hardware, accessories)
App Store = digital content (apps, music, movies, etc)

I'm reading the terms now on the App Store. The deal only applies to App Store digital content. Purchases at Apple Retail Stores and Apple Online Store, among other things, are specifically excluded.

To me, the distinction between APP Store and APPLE Store gift cards is confusing and annoying. As evidenced by the quoted post, the names are close enough that the casual shopper or even the enthusiast might not realize the difference. You cannot use APP Store money for hardware (but you can use Apple Store money to buy an App Store gift card!).

My personal experience: I am planning to buy some hardware soon and asked for Apple Store gift cards for my birthday. I accidentally got App Store gift cards, which I then learned cannot be redeemed for hardware. They probably thought, hey, it’s all the same thing right? Nope! Now I’m stuck with $100 in App Store / iTunes credit that will take me ~2 years to burn renting the odd movie or buying a song here and there.
Score: 3 Votes (Like | Disagree)
shareef777 Avatar
70 months ago
I've been buying iTunes gift cards at 15% off for years. This isn't a deal at all.
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I wonder where this philosophical change came from.
Hmm, they raised the price of their iPhones, MacBook Air, Mac Mini, and priced their HomePod twice the price of their competitors. Wonder what it could be ....
Score: 3 Votes (Like | Disagree)
Packers1958 Avatar
70 months ago
Hasnt rolled out completely. Does not offer me a 10% bonus.
Score: 2 Votes (Like | Disagree)

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