Apple Acquiring Shazam and Says 'Exciting Plans' Are Ahead

Apple today announced it has agreed to acquire music recognition service Shazam, marking the company's highest-profile purchase since it acquired headphone maker Beats for $3 billion in May 2014.

Apple did not disclose financial terms this time, but when TechCrunch broke news of the acquisition plans last week, one of its sources said the deal could be worth around $400 million. Shazam was valued at $1 billion in January 2015.

apple shazam
Apple confirmed the acquisition plans in a statement provided to MacRumors and several other media outlets today:

We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.

Shazam issued the following statement:

We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.

Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. The company has standalone iPhone, iPad, Mac, and Apple Watch apps, while the service is also built into Siri on iOS 8 and later.

shazam iphone x
Shazam is integrated with Apple Music, allowing subscribers to identify a song and then tap to play it directly via the streaming music service. Shazam also has an iMessage app for identifying and sharing songs in the Messages app.

Shazam isn't just a big part of Apple. The service is built into Snapchat, allowing users to recognize, discover, and share music with friends. In the app, simply press and hold on the camera screen to identify a song with Shazam.

In September 2016, Shazam announced that its mobile apps had been downloaded more than 1 billion times since launching. Shazam released its original iPhone app when the App Store launched in 2008.

Shazam's machine learning algorithms used to identify audio clips, and its augmented reality feature that enables users to discover content based on pictures captured with its app, could be valuable technologies to Apple.

Apple said it is not disclosing further details at this time, so we'll have to wait and see exactly how it uses Shazam's technologies and talent.

Tag: Shazam

Top Rated Comments

DeutscheMark Avatar
83 months ago
Good bye Spotify integration... :(
Score: 40 Votes (Like | Disagree)
bluespark Avatar
83 months ago
Hopefully this is the death blow to Spotify
That's a rather odd take. What did Spotify do to you?
Score: 30 Votes (Like | Disagree)
TMRJIJ Avatar
83 months ago
Let's hope Shazam doesn't become another workflow.
There’s nothing wrong with Workflow.
Score: 27 Votes (Like | Disagree)
asdavis10 Avatar
83 months ago
This will hurt Spotify if they lose Shazam integration while giving Apple valuable IP and people resources to make Siri and Apple Music better. Good move for Apple.
Score: 22 Votes (Like | Disagree)
v0lume4 Avatar
83 months ago
Hopefully this is the death blow to Spotify
You'll learn one day, young padawan.
Score: 21 Votes (Like | Disagree)
recoil80 Avatar
83 months ago
This is bad, because it's proof that Apple simply can't improve Siri without acquisitions.
As long as they improve Siri, I'm fine with that. If they need to acquire other companies to achieve the goal what's the problem? We, as customers, should care about the final result, and Apple has plenty of money to spend so it doesn't affect other products or R&D in general
Score: 18 Votes (Like | Disagree)

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...