Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Announces Plans to Build $1 Billion Campus in Austin, Texas
Located less than a mile from its existing facilities, the 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, which would make Apple the largest private employer in Austin.
"Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin," said Tim Cook, Apple's CEO. "Talent, creativity and tomorrow's breakthrough ideas aren't limited by region or zip code, and, with this new expansion, we're redoubling our commitment to cultivating the high-tech sector and workforce nationwide."In its press release, Apple said jobs created at the campus would include a wide range of functions, including engineering, R&D, operations, finance, sales, and customer support. At 6,200 people, Austin already represents the largest population of Apple employees outside Cupertino.
"Apple is among the world's most innovative companies and an avid creator of jobs in Texas and across the country," said Texas Governor Greg Abbott. "Their decision to expand operations in our state is a testament to the high-quality workforce and unmatched economic environment that Texas offers. I thank Apple for this tremendous investment in Texas, and I look forward to building upon our strong partnership to create an even brighter future for the Lone Star State."In addition to the new campus, Apple announced plans for a general expansion of operations over the next three years in cities across the United States, including Pittsburgh, New York, and Boulder. Apple also said it will establish new sites in Seattle, San Diego, and Culver City.
The announcement caps a year of continued job creation for Apple. The company added 6,000 jobs to its American workforce in 2018 and now employs 90,000 people in all 50 states. In January, Apple said it was on track to create 20,000 jobs in the U.S. by 2023.
Apple said it also plans to invest $10 billion in U.S. data centers over the next five years, including $4.5 billion this year and next.