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Flappy Bird Creator Reveals Why He Pulled the App, 'Considering' Returning Flappy Bird to App Store

When Flappy Bird creator Dong Nguyen removed his ultra popular app from the App Store back in February, he gave little explanation for the surprising decision, aside from a short message stating he could no longer take the attention.

In a new interview with Rolling Stone, Nguyen explains why he pulled the app, pointing to extensive press coverage and unwanted attention in his home town of Hanoi. While Nguyen enjoyed his early success, he was swarmed by the media after news of his monetary success was revealed. At the height of its popularity, Flappy Bird was generating upwards of $50,000 per day.

flappy-bird
As news hit of how much money Nguyen was making, his face appeared in the Vietnamese papers and on TV, which was how his mom and dad first learned their son had made the game. The local paparazzi soon besieged his parents' house, and he couldn’t go out unnoticed. While this might seem a small price to pay for such fame and fortune, for Nguyen the attention felt suffocating.
Even more troubling were the messages he began receiving from parents and Flappy Bird players who had become addicted to the game. One woman told him he was "distracting the children of the world," and Nguyen worried the game was too addictive.
Another [message] laments that "13 kids at my school broke their phones because of your game, and they still play it cause it’s addicting like crack." Nguyen tells me of e-mails from workers who had lost their jobs, a mother who had stopped talking to her kids. "At first I thought they were just joking," he says, "but I realize they really hurt themselves."
According to Nguyen, who had trouble in school because of his own addiction to Counter-Strike, those messages were a major reason why he opted to put an end to Flappy Bird. When asked by the interviewer why he ultimately pulled the app, he said "I'm master of my own fate. Independent thinker."

With Flappy Bird’s removal from the App Store, hundreds of clones have popped up. While Apple initially attempted to stem the flood of Flappy Bird-style games, the game’s success has continued to tempt developers into creating clones. At the end of February, one-third of new games released over a 24-hour period ended up being games that were heavily inspired by Flappy Bird and Nguyen's success. "People can clone the app because of its simplicity," Nguyen said, "but they will never make another Flappy Bird."

flappybirdclones
Flappy Bird clones

Nguyen told Rolling Stone that removing Flappy Bird from the App Store has been a "relief," but he is also contemplating returning the app to the App Store.
"I'm considering it," Nguyen says. He’s not working on a new version, but if he ever releases one it will come with a "warning," he says: "Please take a break."
Though Flappy Bird is no longer available for download, it continues to make money for Nguyen, "generating tens of thousands of dollars." The app's success has led Nguyen to quit his job, and he’s considering purchasing both a Mini Cooper and an apartment as he continues to develop new games.

Rolling Stone's full interview with Nguyen, which is well worth reading, also includes tidbits on the development of Flappy Bird, details on Nguyen's childhood, his game creating experience, and info on his future plans.

Top Rated Comments

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25 weeks ago

Really rolling stone interviewed this guy? he took it outta the app store so more people would want it. its just that simple


it's not that simple. People love conspiracy theories and calling this a PR move...

But is he making more or less money by pulling Flappy Bird?
The answer is clearly less.

arn
Rating: 34 Votes
25 weeks ago
I really respect this guy.

The fact that the Macrumors community so strenuously disagrees with me is maybe a sign that I don't belong here anymore.
Rating: 22 Votes
25 weeks ago
It's called "Good Parenting" folks. If you don't want your kids to be addicted to something of the nature of a video game, you can simply just take it away.
Rating: 18 Votes
25 weeks ago
Well, he definitely got the attention by removing it. Before it was removed, I had never heard of this game.
Rating: 18 Votes
25 weeks ago


F this guy and F everyone who was possibly blaming him for ruining their lives.

#1- I feel so bad for him... making $50,000 a DAY at one point.

#2- I feel so bad for him... that idiots were opening their stupid mouths complaining about the addiction level of the game.

#3- I feel so bad for him... that he possibly now realizes that he isn't making money anymore because it is not in the App Store.

/rant
Rating: 16 Votes
25 weeks ago
Parents always have and always will be responsible for monitoring their children's activities and the time they spend doing them. Blaming one popular game maker for children being distracted by games is like blaming Magic Johnson for AIDS.
Rating: 13 Votes
25 weeks ago
Really rolling stone interviewed this guy? he took it outta the app store so more people would want it. its just that simple
Rating: 13 Votes
25 weeks ago

I agree, he seemed to be motivated by conscience more that money. Truly rare.


Agreed. And the fact that a lot of people here are sledging him about money, fame, fortune, etc., really tells you a lot about the limited thinking and capitalist-bred resolve of the people here.

At least the guy thought about his fellow man; except for when catastrophe happens, could the others here say the same thing, and forgo the money?

BL.
Rating: 12 Votes
25 weeks ago
Epic marketing haha. Reminds me of New Coke lol awesome
Rating: 11 Votes
25 weeks ago

I really respect this guy.

The fact that the Macrumors community so strenuously disagrees with me is maybe a sign that I don't belong here anymore.


I agree, he seemed to be motivated by conscience more that money. Truly rare.
Rating: 11 Votes

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