(PRODUCT)RED


'(PRODUCT)RED' Articles

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available for In-Store Pickup at Apple Retail Stores

On Monday, Apple introduced new (PRODUCT)RED models of the iPhone 8 and iPhone 8 Plus, which went up for pre-order on Tuesday and are available to purchase in Apple Stores as of today. Since it's an Apple product launch day, customers interested in the new iPhone 8 color can visit Apple.com to check stock at their local Apple stores and arrange for an in-store pickup on the smartphone. Apple's iPhone availability tool shows that the new (PRODUCT)RED iPhone 8 and iPhone 8 Plus devices should be easy to obtain today at most Apple stores across the United States and in other countries, in both 64GB and 256GB. Those who don't feel like picking up at an Apple store, or who don't live nearby one, can also choose to have the iPhone delivered via free next day shipping. The unlocked/SIM-free prices of each new model can be found below: iPhone 8 / 64GB: $699 iPhone 8 / 256GB: $849 iPhone 8 Plus / 64GB: $799 iPhone 8 Plus / 256GB: $949 The (PRODUCT)RED iPhone 8 has all of the same internals and hardware as the models that launched last September, including a glass body for wireless charging, A11 processor, True Tone display, and more. In the box, you'll get EarPods with a Lightning Connector, Lightning to USB cable, 5W USB power adapter, and a Lightning to 3.5mm headphone jack adapter. The new iPhone 8 models are available in stores as of today in the U.S., U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, and Singapore. Later this month, the devices will arrive in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway,

(PRODUCT)RED iPhone 8 Plus Gets First Unboxing and Hands-on Video

Yesterday, Apple began taking pre-orders for new (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus ahead of the smartphones' official launch this Friday. Like it did with last year's (RED) iPhone 7, Apple has given YouTube tech reviewer Marques Brownlee (MKBHD) exclusive access to one of the phones ahead of launch to bring viewers the first obligatory unboxing and hands-on video of a 256GB iPhone 8 Plus. As expected, the handset comes in a familiar box containing Lightning cable, wired headphones, and standard wall plug, with the only addition being a small card detailing the (RED) brand's aim of raising funds for HIV/AIDS programs – for each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date. As for the handset itself, it has an anodized red aluminum band similar to last year's (RED) iPhone 7, but the glossy glass back to support wireless charging gives the iPhone 8 a deeper "Ferrari-like" candy red finish, as opposed to the matte look of the iPhone 7's brushed aluminum. The other big change is the fact that Apple has gone with smart-looking black bezels on the front of the device. That should please users who skipped the (RED) iPhone 7 because they disliked the white bezels that gave the handset a candy cane-style color combination. According to Brownlee, Apple wouldn't let on when asked whether it had a (PRODUCT)RED iPhone X planned. iMore's Rene Ritchie has suggested the current lack of one could be down to the manufacturing complexities involved in accurately coloring the iPhone X's stainless

Apple Shares (RED) iPhone 8 Ad on YouTube

Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel. The 30-second video, set to the song "That's It (I'm Crazy)" by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple's homepage on Monday. The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries. Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. The new color is part of Apple's 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries. For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to

(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available to Order

As promised, special (PRODUCT)RED editions of the iPhone 8 and iPhone 8 Plus unveiled yesterday are now available to order on Apple.com and through the Apple Store app on iPhone and iPad in the United States and several other countries. The new models are available with 64GB or 256GB storage for the same prices as the equivalent iPhone 8 and iPhone 8 Plus models in Apple's standard space gray, silver, and gold colorways, which remain available.iPhone 8 / (RED) / 64GB: $699 iPhone 8 / (RED) / 256GB: $849 iPhone 8 Plus / (RED) / 64GB: $799 iPhone 8 Plus / (RED) / 256GB: $949 The first deliveries will arrive to customers Friday, April 13, and in-store availability at Apple Stores and select authorized resellers will begin on the same day in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. While the (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus had white front bezels, the iPhone 8 and iPhone 8 Plus versions have black front bezels. Otherwise, these iPhone 8 and iPhone 8 Plus models are identical to those unveiled last September, with the new color likely introduced to boost sales. Apple's new (PRODUCT)RED edition iPhone X Leather Folio is also available to purchase

iPhone X Gets (RED) Leather Folio, But No Rumored Red or Gold Finish, While AirPower Wait Continues

In addition to the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, Apple today introduced a (RED) leather folio for the iPhone X. The folio, which looks more like burgundy in the render, will be available for $99 beginning tomorrow, Tuesday, April 10, from Apple.com, Apple Stores, and the Apple Store app in the United States and several other countries. (RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia. Apple makes an unspecified contribution to The Global Fund for every (RED) product it sells, raising over $160 million to date in the past 11-plus years. No Red or Gold Finish Over the past few weeks, rumors have suggested the (PRODUCT)RED finish may extend to the iPhone X, but it appears the color will be limited to the iPhone 8 and iPhone 8 Plus. There's also no sign of a twice rumored Blush Gold finish. AirPower Wait Continues With the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus debuting today, it was reasonable to assume that availability of Apple's new AirPower charging mat could also be announced. Alas, it appears more patience will be required. Apple has only stated that AirPower will be available at some point in 2018. A trio of reports that pinpointed a March release date proved to be inaccurate. One possibility is that the AirPower will merely show up on Apple's online store tomorrow

Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13. PRODUCT(RED) editions will be available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space gray, silver, and gold. Notably, the red finish is complemented by black front bezels, compared to white bezels on the (RED) edition iPhone 7 and iPhone 7 Plus. Otherwise, these are identical iPhone 8 and iPhone 8 Plus models as unveiled last September, with the new color introduced mid-cycle likely only to bolster sales. Orders begin Tuesday, April 10 after 5:30 a.m. Pacific Time, with deliveries and in-store availability beginning Friday, April 13 at Apple Stores and select authorized resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, and the United Kingdom. Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May. Apple also introduced a new (PRODUCT)RED edition iPhone X Leather Folio, which will be available for $99 beginning Tuesday, April 10 from Apple.com, Apple Stores, and the Apple Store app around the world. (RED) was founded in 2006

Virgin Mobile UK Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

iPhone 8 and iPhone 8 Plus models in a limited edition (PRODUCT)RED color will be unveiled as early as tomorrow, according to an internal memo distributed to Virgin Mobile employees in the UK and obtained by MacRumors. (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus Virgin Mobile UK states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a launch announcement from Apple, which would likely be in the form of a press release. The memo doesn't mention a (PRODUCT)RED edition iPhone X, so there might not be one. The memo notes that there will be pre-orders, so it's unclear if the new color would be available immediately or begin shipping later in April, but it does appear that Apple will introduce the models this week. The information lines up with rumors about new red-colored iPhones from both Rosenblatt Securities analyst Jun Zhang and Steve Hemmerstoffer, who leaks information about mobile devices through his Twitter account OnLeaks. Ben Geskin also said the new color might be (PRODUCT)RED, after initially saying Blush Gold. Mark Gurman, a very reliable Apple reporter at Bloomberg News, has also corroborated this story in a follow-up tweet. Indeed should be this week. Nice scoop @rsgnlhttps://t.co/kdUxA2UzEp— Mark Gurman (@markgurman) April 8, 2018 Apple unveiled a (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus in March 2017, but it may have decided to wait until April this year so that sales of the red iPhone 8 and iPhone 8 Plus models are fully reflected in its earnings results for the third

Quick Takes: (PRODUCT)RED iPhone 8, iPhone 8 Plus, or iPhone X?

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Friday, March 23 1. (PRODUCT)RED edition iPhone 8, iPhone 8 Plus, and/or iPhone X very soon? Steve Hemmerstoffer, who runs the OnLeaks account on Twitter, says at least one red-colored iPhone might be released soon. However, he says his source is unverified, so treat this rumor with a dose of skepticism. (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus Take this with a pinch of salt because I got it from a new and therefore still "unverified" source but I heard that new red colored iPhone(s) might be on his way... pic.twitter.com/LKkGB99ylK— Steve H. (@OnLeaks) March 23, 2018 Rosenblatt Securities analyst Jun Zhang also said Apple may release a (PRODUCT)RED edition of the iPhone 8, iPhone 8 Plus, and/or iPhone X. A year ago this week, Apple unveiled a special (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus, so there's certainly some precedence to suggest this rumor may be true. 2. Apple edits iPhone X ad that captured an animation glitch: A week ago, 9to5Mac's Benjamin Mayo noticed the iPhone X ad "Unlock" captured a minor bug causing some text to briefly appear outside of notification bubbles on the lock screen. The bug can be seen in the tweet below or in GIF form over at The Verge. OMG Apple’s latest iPhone X ad includes a shot of the bugged notification bubbles (see thread for explanation)Yes, I did file a radar on this months ago. I think

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7. The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa. Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus. Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices. While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new ">(PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29. A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in

New 9.7-Inch iPad and Red iPhone 7 and 7 Plus Now Available to Order

Apple has just begun accepting orders for the new 9.7-inch iPad and (PRODUCT)RED iPhone 7 and 7 Plus on its online store in the United States and dozens of other countries and regions around the world. (PRODUCT)RED iPhones are also available for in-store pickup at select Apple Stores starting today. The new 9.7-inch iPad is equipped with a faster Apple A9 chip and brighter Retina display compared to the iPad Air 2, which has been discontinued. It is also somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display with anti-reflective coating in order to keep costs down. The tablet's tech specs are otherwise identical to the iPad Air 2, including a display resolution of 2,048‑by‑1,536 at 264 PPI, 8-megapixel rear iSight camera, 1.2-megapixel front FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, and Bluetooth 4.2. The new 9.7-inch iPad starts at $329 for a 32GB model with Wi-Fi, making it the cheapest new tablet that Apple has ever sold. Apple also offers a 128GB model with Wi-Fi for $429, while cellular-capable 32GB and 128GB models are available for $459 and $559 respectively in Silver, Gold, and Space Gray. The new 9.7-inch iPad is now available to order on Apple's website in dozens of countries around the world. The first online orders are estimated for delivery between March 31 and April 5 in the United States. Apple said the new 9.7-inch iPad will be available to purchase at select Apple Stores, authorized resellers, and carrier stores starting next week in more than 20

Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world. Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. Pacific Time, which is when Apple previously said it would officially be launching the new red colorway iPhone. Today Apple is also launching a new lower priced 9.7-inch iPad to replace the iPad Air 2, as well as new storage tier options for the iPhone SE and the iPad mini 4. The PRODUCT(RED) iPhone 7 will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels. Apple's new tablet, which it is simply calling "iPad", is Apple's new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB. The device will be available in more than 20 countries and regions. The new 32GB and 128GB storage capacities for the iPhone SE will cost $399 and $499 respectively, replacing the original 16GB ($399) and 64GB ($449) storage capacities. All other specs for the smaller profile handset remain the same. The new 128GB model iPad mini 4 with Wi-Fi will start at $399, which was previously the price for the 32GB model with Wi-Fi, which has been

Tim Cook Confirms Apple Will Make Global Fund Donations From Sales of Red iPhone 7 in China

With the news earlier today that Apple has ditched the PRODUCT(RED) branding for the red iPhone 7 and 7 Plus in China, MacRumors reached out to CEO Tim Cook to find out if any of the proceeds on sales in the country would still be donated to charity in the fight against HIV/AIDS. MacRumors' question: We noticed the (PRODUCT)RED branding is missing from the new red iPhone 7 on the China Apple website. Will you be donating any of the proceeds from the phone's China sales to the HIV/AIDs cause anyway? Tim Cook's response: We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world. Since the omission of the branding came to light, there's been some speculation that recent changes in Chinese law prevent not-for-profit organizations from being involved in commercial advertising. Whatever the truth of the matter, it appears Apple will be upholding its (PRODUCT)RED charitable donations commitment with or without said branding. Apple's special edition red iPhone 7 models, due to be launched on Friday in more than 40 countries, are the first iPhones to join Apple's (PRODUCT)RED line-up. Apple said the new handset color was in recognition of more than 10 years of partnership between Apple and the charity (RED), offering customers a way to contribute to the Global Fund and "bring the world a step closer to an AIDS-free generation". In the same press release, (RED) CEO Deborah Dugan said Apple is the world's largest corporate donor to the fund, having contributed more than $130 million to the charity, which seeks to provide

Apple Drops iPhone 7 (PRODUCT)RED Branding in China

Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED). The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across all regions. Apple's Taiwan website As noted by TechCrunch, internet users have spotted that the (PRODUCT)RED branding is missing on the regional China website, but all other details including launch date and time remain identical, indicating that Apple is promoting the red iPhone in the country simply as an additional colorway. Apple's China website Sex remains a controversial issue in China, where traditional values frequently clash with more liberal Western attitudes as the country's economic boom increasingly opens it to outside influence. In the past, AIDS and HIV have been characterized in China as a consequence of contact with the West, but recent legislation has been more progressive and a lot more successful in treating the AIDS/HIV problem in the country. Despite the gradual change in attitudes, it's likely Apple took the decision to drop the (PRODUCT)RED affiliation in order to avoid possible tension with the Chinese government, following recent incidents in which the company has fallen foul of China's restrictive internet policies. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics,

New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels. While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first (PRODUCT)RED iPhone unboxing video. The (PRODUCT)RED iPhone ships in a box decorated with red text and a red iPhone, and inside, there's a (PRODUCT)RED insert alongside the regular manuals. Aside from that, the packaging is the same as other iPhone models with a charging cable and Lightning EarPods. Brownlee's first reaction to the (PRODUCT)RED iPhone was "Wow, this thing is really red and really good looking." He goes on to say that it's as "ridiculously good as you think," and calls it the most photogenic iPhone he's seen in a long time. According to Brownlee, in person, the device has an almost satin finish that is super saturated, and because it's not as dark as the Matte and Jet Black iPhones, it isn't as prone to showing fingerprints. Brownlee is not a fan of the white front of the device (he calls it "goofy") and says he'd prefer it with a black front. Apple release the Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (RED) charity. All (PRODUCT)RED purchases let customers contribute to the Global Fund to join the fight against HIV and AIDS. Over the course of its 10 year partnership with (RED),

Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus

Apple today announced it is launching a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus on Friday, March 24. PRODUCT(RED) models will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish is complemented by a white Apple logo and white front bezels. Apple says the model is in recognition of more than 10 years of partnership between Apple and (RED), which it says gives customers a way to contribute to the Global Fund and "bring the world a step closer to an AIDS-free generation."“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch," said Tim Cook, Apple’s CEO. "The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers' hands."The special edition iPhone joins the current (PRODUCT)RED lineup, which is available to purchase year-round, including the full iPod line of products, Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and a range of accessories for iPhone, iPad, and Apple Watch. The new (PRODUCT)RED iPhone will be available to order on

Apple Retail Stores Sporting Red Logos for World AIDS Day

Over 400 Apple retail stores around the world have red logos today, in recognition of World AIDS Day. The logos, which Apple has put up at its stores for the last several years on December 1, are meant to raise awareness for the global fight against AIDS. Earlier this week, Apple announced plans to donate $1 to partner charity (RED) for every Apple Pay purchase made at an Apple Store, on Apple.com, or through the Apple Store app as part of a World AIDS Day campaign. Apple has pledged to donate up to $1 million during the event, which will last until December 6. Bank of America is also making a donation for every Apple Pay transaction made using its cards from December 1 to December 7, with plans to donate up to $1 million. In addition to its Apple Pay promotion, Apple has released several new PRODUCT(RED) items over the course of the last month, including an iPhone 7 Smart Battery Case, an iPhone SE case, a Beats Pill+ Portable Speaker, and Beats Solo3 Wireless Headphones. Throughout the year, a portion of the proceeds from PRODUCT(RED) sales goes to The Global Fund to put a stop to AIDS. Several App Store apps are also offering limited-edition custom (RED) content for World AIDS Day, and all in-app purchase proceeds will be donated. Participating apps include popular titles like Best Fiends, Boom Beach, Clash of Clans, Candy Crush Jelly Saga, Farm Heroes Saga, PewDiePie's Tuber Simulator, Hay Day, Plants vs. Zombies Heroes, and more. Apple Stores around the world are @RED today for #WorldAIDSDay. Together we can #endAIDS. pic.twitter.com/yFrLua7IoR—

Tim Cook Discusses World AIDS Day, PRODUCT(RED), and Apple's Values in New Interview

Following the announcement of Apple's annual fundraising for World AIDS Day this morning, USA Today has now published a new interview with CEO Tim Cook, discussing the lengths Apple goes to in support of projects like PRODUCT(RED) and what it means to Cook personally. The fundraising will donate $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay in an Apple Store, on Apple.com, or through the Apple Store app from December 1-6. Cook said that the company "wanted there to be something for everyone" in terms of donating, learning about the issue at hand, or simply being excited for a new Apple accessory launch. There are four new PRODUCT(RED) items, including an iPhone 7 Smart Battery Case, iPhone SE Case, Pill+ Portable Speaker, and Beats Solo3 Wireless On-Ear Headphones. (RED) CEO Deb Dugan said that the company, combined with Apple's spotlight on the issue, has positively impacted the lives of 70 million individuals suffering from HIV/AIDS. "We put our weight behind lots of things in the civil rights area," says Cook. "Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that." The topic of Donald Trump's upcoming presidency is briefly touched upon, centering around the possible negative ramifications for Apple and other more left-leaning tech companies. When asked if he's concerned whether Trump supporters would denounce Apple because of its anti-Trump viewpoints, Cook remained

Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day

Apple has announced it will once again honor World AIDS Day by donating $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to a total of $1 million, starting tomorrow through December 6.“The gift of life is the most important gift that anyone can give,” said Tim Cook. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”Bank of America will likewise make a donation for every Apple Pay transaction made using its cards, also up to $1 million, on December 1-7. Apple is also releasing new PRODUCT(RED) products, including an iPhone 7 Smart Battery Case and iPhone SE Case, alongside the Pill+ Portable Speaker and Beats Solo3 Wireless On-Ear Headphones, all of which are or will be available today. A portion of proceeds raised from these products support The Global Fund. Meanwhile, for the next week, a number of popular App Store games will be offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases will go to The Global Fund. The 20 apps set to participate: • Angry Birds 2 • Angry Birds POP! • Best Fiends • Best Fiends Forever • Boom Beach • Candy Crush Jelly Saga • Clash of Clans • Clash Royale • CSR2 • Episode • Farm Heroes Saga • FarmVille: Tropic Escape • FIFA Mobile • Hay Day • MARVEL Contest of Champions • PewDiePie’s Tuber Simulator

Apple Debuts (PRODUCT)RED Solo3 Wireless Headphones and Beats Pill+ Speaker

Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options. Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95. Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education. Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales. Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple

Apple Releases (PRODUCT)RED Leather Cases for iPhone 6s and 6s Plus

An official (PRODUCT)RED version of Apple's leather case for the iPhone 6s and iPhone 6s Plus has been spotted in at least one Apple retail store today, as reported by French tech site iGeneration [Google Translate]. When the new line of iPhones debuted in September, only the silicone case was offered in a (PRODUCT)RED option. The (PRODUCT)RED leather case for the iPhone 6s hasn't appeared yet on Apple's online store, but will most likely soon follow if the company keeps slowly rolling out the case to its retail locations around the country. When it does, it'll no doubt come in at the same price of the other leather cases sold by Apple, costing $45 for the iPhone 6s version and $49 for the iPhone 6s Plus version. A portion of sales from Apple’s entire (PRODUCT)RED lineup goes to the Global Fund to help fund AIDS programs in Africa. Most recently, the company introduced (PRODUCT)RED accessories for the Apple Watch, debuting a new collection and band in the bright red color option during its September "Hey Siri" media event. Update: The (PRODUCT)RED leather cases for the iPhone 6s and iPhone 6s Plus are now available to purchase on Apple's online