(PRODUCT)RED


'(PRODUCT)RED' Articles

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7. The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa. Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus. Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices. While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new ">(PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29. A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in

New 9.7-Inch iPad and Red iPhone 7 and 7 Plus Now Available to Order

Apple has just begun accepting orders for the new 9.7-inch iPad and (PRODUCT)RED iPhone 7 and 7 Plus on its online store in the United States and dozens of other countries and regions around the world. (PRODUCT)RED iPhones are also available for in-store pickup at select Apple Stores starting today. The new 9.7-inch iPad is equipped with a faster Apple A9 chip and brighter Retina display compared to the iPad Air 2, which has been discontinued. It is also somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display with anti-reflective coating in order to keep costs down. The tablet's tech specs are otherwise identical to the iPad Air 2, including a display resolution of 2,048‑by‑1,536 at 264 PPI, 8-megapixel rear iSight camera, 1.2-megapixel front FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, and Bluetooth 4.2. The new 9.7-inch iPad starts at $329 for a 32GB model with Wi-Fi, making it the cheapest new tablet that Apple has ever sold. Apple also offers a 128GB model with Wi-Fi for $429, while cellular-capable 32GB and 128GB models are available for $459 and $559 respectively in Silver, Gold, and Space Gray. The new 9.7-inch iPad is now available to order on Apple's website in dozens of countries around the world. The first online orders are estimated for delivery between March 31 and April 5 in the United States. Apple said the new 9.7-inch iPad will be available to purchase at select Apple Stores, authorized resellers, and carrier stores starting next week in more than 20

Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world. Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. Pacific Time, which is when Apple previously said it would officially be launching the new red colorway iPhone. Today Apple is also launching a new lower priced 9.7-inch iPad to replace the iPad Air 2, as well as new storage tier options for the iPhone SE and the iPad mini 4. The PRODUCT(RED) iPhone 7 will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels. Apple's new tablet, which it is simply calling "iPad", is Apple's new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB. The device will be available in more than 20 countries and regions. The new 32GB and 128GB storage capacities for the iPhone SE will cost $399 and $499 respectively, replacing the original 16GB ($399) and 64GB ($449) storage capacities. All other specs for the smaller profile handset remain the same. The new 128GB model iPad mini 4 with Wi-Fi will start at $399, which was previously the price for the 32GB model with Wi-Fi, which has been

Tim Cook Confirms Apple Will Make Global Fund Donations From Sales of Red iPhone 7 in China

With the news earlier today that Apple has ditched the PRODUCT(RED) branding for the red iPhone 7 and 7 Plus in China, MacRumors reached out to CEO Tim Cook to find out if any of the proceeds on sales in the country would still be donated to charity in the fight against HIV/AIDS. MacRumors' question: We noticed the (PRODUCT)RED branding is missing from the new red iPhone 7 on the China Apple website. Will you be donating any of the proceeds from the phone's China sales to the HIV/AIDs cause anyway? Tim Cook's response: We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world. Since the omission of the branding came to light, there's been some speculation that recent changes in Chinese law prevent not-for-profit organizations from being involved in commercial advertising. Whatever the truth of the matter, it appears Apple will be upholding its (PRODUCT)RED charitable donations commitment with or without said branding. Apple's special edition red iPhone 7 models, due to be launched on Friday in more than 40 countries, are the first iPhones to join Apple's (PRODUCT)RED line-up. Apple said the new handset color was in recognition of more than 10 years of partnership between Apple and the charity (RED), offering customers a way to contribute to the Global Fund and "bring the world a step closer to an AIDS-free generation". In the same press release, (RED) CEO Deborah Dugan said Apple is the world's largest corporate donor to the fund, having contributed more than $130 million to the charity, which seeks to provide

Apple Drops iPhone 7 (PRODUCT)RED Branding in China

Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED). The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across all regions. Apple's Taiwan website As noted by TechCrunch, internet users have spotted that the (PRODUCT)RED branding is missing on the regional China website, but all other details including launch date and time remain identical, indicating that Apple is promoting the red iPhone in the country simply as an additional colorway. Apple's China website Sex remains a controversial issue in China, where traditional values frequently clash with more liberal Western attitudes as the country's economic boom increasingly opens it to outside influence. In the past, AIDS and HIV have been characterized in China as a consequence of contact with the West, but recent legislation has been more progressive and a lot more successful in treating the AIDS/HIV problem in the country. Despite the gradual change in attitudes, it's likely Apple took the decision to drop the (PRODUCT)RED affiliation in order to avoid possible tension with the Chinese government, following recent incidents in which the company has fallen foul of China's restrictive internet policies. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics,

New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels. While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first (PRODUCT)RED iPhone unboxing video. The (PRODUCT)RED iPhone ships in a box decorated with red text and a red iPhone, and inside, there's a (PRODUCT)RED insert alongside the regular manuals. Aside from that, the packaging is the same as other iPhone models with a charging cable and Lightning EarPods. Brownlee's first reaction to the (PRODUCT)RED iPhone was "Wow, this thing is really red and really good looking." He goes on to say that it's as "ridiculously good as you think," and calls it the most photogenic iPhone he's seen in a long time. According to Brownlee, in person, the device has an almost satin finish that is super saturated, and because it's not as dark as the Matte and Jet Black iPhones, it isn't as prone to showing fingerprints. Brownlee is not a fan of the white front of the device (he calls it "goofy") and says he'd prefer it with a black front. Apple release the Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (RED) charity. All (PRODUCT)RED purchases let customers contribute to the Global Fund to join the fight against HIV and AIDS. Over the course of its 10 year partnership with (RED),

Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus

Apple today announced it is launching a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus on Friday, March 24. PRODUCT(RED) models will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish is complemented by a white Apple logo and white front bezels. Apple says the model is in recognition of more than 10 years of partnership between Apple and (RED), which it says gives customers a way to contribute to the Global Fund and "bring the world a step closer to an AIDS-free generation."“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch," said Tim Cook, Apple’s CEO. "The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers' hands."The special edition iPhone joins the current (PRODUCT)RED lineup, which is available to purchase year-round, including the full iPod line of products, Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and a range of accessories for iPhone, iPad, and Apple Watch. The new (PRODUCT)RED iPhone will be available to order on

Apple Retail Stores Sporting Red Logos for World AIDS Day

Over 400 Apple retail stores around the world have red logos today, in recognition of World AIDS Day. The logos, which Apple has put up at its stores for the last several years on December 1, are meant to raise awareness for the global fight against AIDS. Earlier this week, Apple announced plans to donate $1 to partner charity (RED) for every Apple Pay purchase made at an Apple Store, on Apple.com, or through the Apple Store app as part of a World AIDS Day campaign. Apple has pledged to donate up to $1 million during the event, which will last until December 6. Bank of America is also making a donation for every Apple Pay transaction made using its cards from December 1 to December 7, with plans to donate up to $1 million. In addition to its Apple Pay promotion, Apple has released several new PRODUCT(RED) items over the course of the last month, including an iPhone 7 Smart Battery Case, an iPhone SE case, a Beats Pill+ Portable Speaker, and Beats Solo3 Wireless Headphones. Throughout the year, a portion of the proceeds from PRODUCT(RED) sales goes to The Global Fund to put a stop to AIDS. Several App Store apps are also offering limited-edition custom (RED) content for World AIDS Day, and all in-app purchase proceeds will be donated. Participating apps include popular titles like Best Fiends, Boom Beach, Clash of Clans, Candy Crush Jelly Saga, Farm Heroes Saga, PewDiePie's Tuber Simulator, Hay Day, Plants vs. Zombies Heroes, and more. Apple Stores around the world are @RED today for #WorldAIDSDay. Together we can #endAIDS. pic.twitter.com/yFrLua7IoR—

Tim Cook Discusses World AIDS Day, PRODUCT(RED), and Apple's Values in New Interview

Following the announcement of Apple's annual fundraising for World AIDS Day this morning, USA Today has now published a new interview with CEO Tim Cook, discussing the lengths Apple goes to in support of projects like PRODUCT(RED) and what it means to Cook personally. The fundraising will donate $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay in an Apple Store, on Apple.com, or through the Apple Store app from December 1-6. Cook said that the company "wanted there to be something for everyone" in terms of donating, learning about the issue at hand, or simply being excited for a new Apple accessory launch. There are four new PRODUCT(RED) items, including an iPhone 7 Smart Battery Case, iPhone SE Case, Pill+ Portable Speaker, and Beats Solo3 Wireless On-Ear Headphones. (RED) CEO Deb Dugan said that the company, combined with Apple's spotlight on the issue, has positively impacted the lives of 70 million individuals suffering from HIV/AIDS. "We put our weight behind lots of things in the civil rights area," says Cook. "Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that." The topic of Donald Trump's upcoming presidency is briefly touched upon, centering around the possible negative ramifications for Apple and other more left-leaning tech companies. When asked if he's concerned whether Trump supporters would denounce Apple because of its anti-Trump viewpoints, Cook remained

Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day

Apple has announced it will once again honor World AIDS Day by donating $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to a total of $1 million, starting tomorrow through December 6.“The gift of life is the most important gift that anyone can give,” said Tim Cook. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”Bank of America will likewise make a donation for every Apple Pay transaction made using its cards, also up to $1 million, on December 1-7. Apple is also releasing new PRODUCT(RED) products, including an iPhone 7 Smart Battery Case and iPhone SE Case, alongside the Pill+ Portable Speaker and Beats Solo3 Wireless On-Ear Headphones, all of which are or will be available today. A portion of proceeds raised from these products support The Global Fund. Meanwhile, for the next week, a number of popular App Store games will be offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases will go to The Global Fund. The 20 apps set to participate: • Angry Birds 2 • Angry Birds POP! • Best Fiends • Best Fiends Forever • Boom Beach • Candy Crush Jelly Saga • Clash of Clans • Clash Royale • CSR2 • Episode • Farm Heroes Saga • FarmVille: Tropic Escape • FIFA Mobile • Hay Day • MARVEL Contest of Champions • PewDiePie’s Tuber Simulator

Apple Debuts (PRODUCT)RED Solo3 Wireless Headphones and Beats Pill+ Speaker

Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options. Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95. Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education. Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales. Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple

Apple Releases (PRODUCT)RED Leather Cases for iPhone 6s and 6s Plus

An official (PRODUCT)RED version of Apple's leather case for the iPhone 6s and iPhone 6s Plus has been spotted in at least one Apple retail store today, as reported by French tech site iGeneration [Google Translate]. When the new line of iPhones debuted in September, only the silicone case was offered in a (PRODUCT)RED option. The (PRODUCT)RED leather case for the iPhone 6s hasn't appeared yet on Apple's online store, but will most likely soon follow if the company keeps slowly rolling out the case to its retail locations around the country. When it does, it'll no doubt come in at the same price of the other leather cases sold by Apple, costing $45 for the iPhone 6s version and $49 for the iPhone 6s Plus version. A portion of sales from Apple’s entire (PRODUCT)RED lineup goes to the Global Fund to help fund AIDS programs in Africa. Most recently, the company introduced (PRODUCT)RED accessories for the Apple Watch, debuting a new collection and band in the bright red color option during its September "Hey Siri" media event. Update: The (PRODUCT)RED leather cases for the iPhone 6s and iPhone 6s Plus are now available to purchase on Apple's online

Apple to Release (PRODUCT)RED Sport Band for Apple Watch

Apple will release a (PRODUCT)RED Sport Band for the Apple Watch, and likely other new Sport Band colors, according to a retail source. At least one Apple Store has received inventory of the new bright red band ahead of Apple's "Hey Siri" media event in San Francisco today. Apple donates a portion of the proceeds from (PRODUCT)RED-branded items to the Global Fund to help the fight against HIV and AIDS in Africa. Tech blogger Larry Greenberg shared a picture of the (PRODUCT)RED Sport Band box on Twitter a few hours ago. The band could look similar to the custom red Sport Band that Apple design chief Jonathan Ive gifted to former British professional rugby player Will Carling in April. I can confirm one product that Apple will be announcing at today’s event. #AppleWatch #red #product pic.twitter.com/HkuQvO5jLG— Larry Greenberg (@lgreenberg) September 9, 2015 Last week, we corroborated a report that Apple will unveil new Sport Bands for Apple Watch at its September 9 media event. The additional colors beyond (PRODUCT)RED could include other shades of red, orange, yellow, blue and beige, as shown off at the Milan Design Week in April. Apple is also expected to introduce new metal finishes for the Apple Watch Sport, possibly including lower-cost anodized rose and yellow gold versions. The new color will likely resemble the rose gold Apple Watch Edition and to-be-announced rose gold iPhone 6s and iPhone 6s Plus. Other Last-Minute Rumors - iPhone 6s could have always-on Hey Siri per AppleInsider - iPad Pro could cost $799/$899/$999 for 32GB/64GB/128GB per 9to5Mac -

Apple Watch With Custom Red Sport Band, Folding UK Plug Spotted in New Photos

British cyclist and former professional rugby player Will Carling has shared a pair of new photos on Twitter that appear to reveal two unreleased Apple products. The first photo shows a stainless steel Apple Watch with what looks like a custom red sport band, while the second photo provides a side-by-side look at an Apple charger with a unique folding plug design for use in the United Kingdom. Carling claims that Apple design chief Jony Ive provided him with the folding charger, which could be the official charger for the Apple Watch in the United Kingdom, and it is likely that is who gifted him the Apple Watch with a custom red sport band as well. Ive grew up in England and is known to be a rugby fan, and Carling was the former captain of England's national rugby team from 1988 to 1996. It is possible that the photo is actually of an Apple Watch with the similar looking pink sport band, although the lighting in the shot gives the band more of a red appearance and Carling mentions that he prefers "the red band" on Twitter. Apple has given a custom watch to at least one other iconic figure, with designer Karl Lagerfeld spotted wearing an Apple Watch with gold link bracelet earlier this week. It is possible that Apple may eventually release a (PRODUCT)RED version of the Apple Watch by offering this custom red sport band for sale. Apple gives a portion of sales generated from (PRODUCT)RED merchandise to the Global Fund to fight AIDS in Africa, raising over $70 million towards the initiative to date. Apple's current (PRODUCT)RED lineup includes iPods, iPhone 6 and 6