Apple's (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro? - MacRumors
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Apple's (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro?

Apple's final product in (PRODUCT)RED is no longer available, as the iPhone 14 Silicone Case in that color was marked as sold out on its online store last month.

PRODUCT RED Products
Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple had long offered a (PRODUCT)RED option for some products, but the color is no longer available at all.

While the (PRODUCT)RED era is over for now, the color could always make a return one day. The upcoming iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a "deep red" finish, but this might look more like burgundy than bright red, so it remains to be seen if Apple revives the (PRODUCT)RED brand for that.

iPhone 18 Pro Deep Red Feature
(RED) was co-founded by U2 singer Bono, and Apple's partnership with the brand goes back to the Steve Jobs days. Apple continues to support The Global Fund through its annual Apple Pay donation program, which raised $3 million last year. So, PRODUCT(RED) is over for now, but Apple's partnership with (RED) remains alive.

Apple offered a variety of iPod, iPhone, and Apple Watch models in (PRODUCT)RED over the years, with some of the most recent products available in the color being the iPhone SE 3, iPhone 14, iPhone 14 Plus, and Apple Watch Series 9. A variety of iPhone cases, Apple Watch bands, and other accessories also came in the color.

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Top Rated Comments

turbineseaplane Avatar
8 weeks ago
Everything is now just (PRODUCT)GREEN

"Services, Services, Services"



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Score: 32 Votes (Like | Disagree)
19callum93 Avatar
8 weeks ago
9 years ago Apple had just released their first (PRODUCT)RED iPhone! I can remember how excited I was collecting it in store, driving it home like a baby 😂

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Score: 31 Votes (Like | Disagree)
klasma Avatar
8 weeks ago

Nearly everyone uses an iPhone case and barely remembers what color the phone is under the case.
That’s rather unlikely with this kind of design:



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Score: 21 Votes (Like | Disagree)
211 Avatar
8 weeks ago
That’s such a shame. Proceeds went to a good cause and it was a gorgeous color. For a company that keeps going on about helping people, enriching their lives, etc., not releasing a Product RED product just to keep more money for themselves is hypocritical
Score: 19 Votes (Like | Disagree)
turbineseaplane Avatar
8 weeks ago
Love my iPhone 13 Mini 512GB (PRODUCT)RED

It has become a very special device in multiple ways now.

Minis are not a thing now, nor are the (PRODUCT)RED phones.
😕
Score: 14 Votes (Like | Disagree)
Moonjumper Avatar
8 weeks ago
(PRODUCT)RED was usually the best colour available, and raised money for a good cause. A double win that has now been lost.
Score: 11 Votes (Like | Disagree)