Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Wednesday November 27, 2019 12:14 pm PST by Juli Clover
Ahead of World AIDS Day, which takes place on December 1, Apple has begun turning the Apple Store logos of many of its retail locations red. Apple's red logos are an annual tradition and mark one of the few times a year that Apple changes its logo colors.

Photos of Apple Store locations with red logos have begun popping up on Twitter and Instagram, and by the time December 1 rolls around on Sunday, Apple's stores worldwide will be temporarily featuring the new design.

Image via Instagram
Last year, Apple turned 125 Apple Store logos red, while another 400 stores had red decals placed over their logos.


Apple will be promoting World AIDS Day in its retail locations over the course of the next week. From November 25 to December 2, Apple will donate $1 to (RED) for every purchase made with Apple Pay on Apple.com, the Apple Store app, and Apple retail stores, up to a total of $1 million.


(RED) has been a longtime Apple partner charity, and since 2006, Apple has raised more than $220 million through promotions like this and the sale of (RED)-branded products and accessories. Funds raised by (RED) go towards HIV/AIDS programs in Africa as part of The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Related Roundup: Apple Stores
Tag: (PRODUCT)RED
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iapplelove
8 weeks ago
I remember going to jr high in the late 80s and contracting HIV was an automatic death sentence.

Glad to see great strides with medicine and education with this epidemic.

Those unfortunate to contract the virus now a days can still lead an almost normal healthy lifestyle.
Rating: 19 Votes
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Plutonius
8 weeks ago
Does this actually do anything about AIDs ?

The cynical part of me just looks at this as advertising for Apple.
Rating: 8 Votes
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ellsworth
8 weeks ago


From November 25 to December 2, Apple will donate ('https://www.macrumors.com/2019/11/25/apple-pay-red-donations-2019/') $1 to (RED) for every purchase made with Apple Pay on Apple.com, the Apple Store app, and Apple retail stores, up to a total of $1 million.

Why not just promote the cause and donate the $1 million dollars and call it a day?
Rating: 6 Votes
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Weaselboy
8 weeks ago
Moderator Note:

Quite a few posts discussing health insurance and politics have been removed. If you would like to discuss those topics, please start a thread in the Politics, Religion, and Social Issues forum and keep that discussion out of this thread. Thank you.
Rating: 3 Votes
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xxray
8 weeks ago
I’m really glad Apple does this and contributes to RED. Really good of them.
Rating: 3 Votes
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gkarris
8 weeks ago
Brings back memories - as a kid at the Computer Store looking at the stack of Apple ][ boxes with the red Apple on them...

All I got was a TRS-80...

;)
Rating: 3 Votes
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Itada
8 weeks ago
I'd like to see how they change the colours. It looks like they stick a plastic film over it, which must be devilishly hard to get sitting just right.
Rating: 2 Votes
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Metrosey
8 weeks ago


Does this actually do anything about AIDs ?

The cynical part of me just looks at this as advertising for Apple.


I'd imagine it's a bit of both. Giving money (to AIDS), showing support (to AIDS) and getting publicity (for Apple and AIDS), it's a win for both parties.
Rating: 2 Votes
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mech986
8 weeks ago


Why not just promote the cause and donate the $1 million dollars and call it a day?


Because then it’s just Apple doing that. This program allows prospective Apple consumers to target their purchase to help with a specific cause. Some people like that, others will donate themselves, many will just buy the regular product. It’s called free choice for the consumer. As per the article, Apple has already donated through this and other programs, hundreds of millions of dollars to this cause.
Rating: 2 Votes
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sfobear
8 weeks ago


Wait - Do they have RGB giant Apple logos? Can they make it pink for October, etc.


I wondered that too, with the slightly odd wording of "...turned 125 Apple Store logos red, while another 400 stores had red decals placed over their logos." There's some distinction being made there...

Pink in October (at least in the US) would be cool, too. (In the US, pink ribbon in October is associated with Breast Cancer Awareness; I just don't know if it's global in scope.)
Rating: 2 Votes

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