Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September
Apple today announced that it is partnering with (RED) to redirect 100 percent of eligible proceeds from purchases of its (PRODUCT)RED products to The Global Fund's newly established COVID‑19 Response Mechanism, through September 30.
Apple says the COVID-19 Response Mechanism will provide critical support in countries with health systems most threatened by outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa that (RED) proceeds usually go towards. The funds will go towards personal protective equipment like masks, diagnostics treatment, lab equipment, public safety communications, supply chain support, and more.
Apple sells a wide variety of products in the special (PRODUCT)RED color, including the just-announced second-generation iPhone SE, various iPhone and iPad cases and accessories, Apple Watch bands, and select Beats headphones and speakers.
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Top Rated Comments
Did the last seasonal influenza require New York City to have 85 large refrigerated trailers brought in because city and hospital morgues could not handle the volume of daily COVID-19 deaths?
That's just one of hundreds of reasons "nobody cared" as much about seasonal influenza.
It was a U2 iPod that was black & red.
I think it was $100 more- but also came w/ a larger capacity than you could get otherwise.
Christ... it occurs to me I know too many pieces of useless trivia about Apple. ?
I bought the Product Red iPhone 7 - Which Apple released in March 2017... Gave It to my mom as a gift
I actually got a lot of people comment on that red iPhone 7 carrying it around, I’d like to see Apple come out with a red iPhone 11 Pro!
I, too, remember the U2 iPod: it was black with red elements, maybe the scroll wheel (I'm sure I can just look it up on a search engine, but I'm trying to use my remaining memory, lol). That wasn't a product(RED) item, just a special version of the iPod, which had only been white up to that point.