Apple Has Scaled Back (PRODUCT)RED Color Option Over Past Few Years

Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple has long offered a (PRODUCT)RED color option for some products, but it has scaled back this effort over the past few years.

PRODUCT RED Products
The only current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is expected to be discontinued in March. Beyond that, its only remaining (PRODUCT)RED products are the iPhone 14 and a handful of older iPhone cases.

Apple did not offer any iPhone 15 models in (PRODUCT)RED, and that trend has continued with iPhone 16 models so far. It did offer the aluminum Apple Watch Series 9 in (PRODUCT)RED last year, but that device has since been discontinued, and the color option is not available for the Apple Watch Series 10. Apple also discontinued the (PRODUCT)RED version of the Sport Band that was available alongside the Series 9.

In addition, Apple has used different branding for newer Beats products available in red, such as Statement Red and Transparent Red.

Does this mean Apple is slowly phasing out the (PRODUCT)RED brand? It's hard to say for sure yet, as the color could return from time to time more selectively. The number of products available in (PRODUCT)RED has certainly dwindled over the past two years, though, so the future of the color seems to be in jeopardy.

Apple continues to support The Global Fund through its annual Apple Pay donation program, which returns from November 29 through December 8.

Popular Stories

ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple More Personal Siri Ad

John Gruber Says 'Something is Rotten' at Apple

Wednesday March 12, 2025 7:39 pm PDT by
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades. In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change. Render of an iPhone 17 Pro model shared by Jon Prosser The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Sad Siri Feature

Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize. As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
macOS 16 visionOS Inspired

Major macOS 16 Redesign to Bring Biggest Changes Since Big Sur

Wednesday March 12, 2025 2:28 am PDT by
Apple is planning a radical redesign of macOS with version 16, and it could be the most significant visual refresh since macOS Big Sur was introduced in 2020, according to Bloomberg. MacRumors concept render The upcoming Mac operating system will reportedly be part of Apple's sweeping effort to create a more consistent interface across all of its platforms, including iPhone, iPad, and Apple...

Top Rated Comments

nfl46 Avatar
15 weeks ago
Where’s our damn iPhone (Pro) in red?! Seriously.
Score: 26 Votes (Like | Disagree)
Eric_WVGG Avatar
15 weeks ago
remember that one-off Project Red Mac Pro that Ives made for charity? absolute stunner… just the other day I was wondering what shelf this is currently sitting on…



https://www.macrumors.com/2013/10/25/jony-ive-designs-one-of-a-kind-red-mac-pro-for-product-red-charity-auction/
Score: 16 Votes (Like | Disagree)
martin2345uk Avatar
15 weeks ago
LOVE my red 14 - such a bright vibrant colour.
Score: 14 Votes (Like | Disagree)
Numbah One Avatar
15 weeks ago
Apple should just offer red as a color option rather than making people wonder if they're going to do a promotion at some point so they can get the color they wanted.
Score: 13 Votes (Like | Disagree)
Timpetus Avatar
15 weeks ago
Could always just have red as a color option without it needing to be associated with that branding, like they've done with Beats. I had both my 11 and 13 mini in red and loved the color, but went with a pro model for my 15 so there were no vibrant color options any more :(
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
15 weeks ago

I know red is really popular right now but it’s too bright and flashy for me. Apple needs to come out with more green or blue
Apple "needs to", to please you? Hmm?

(PRODUCT)RED is an effort that goes back decades. It's not just a colour. It's a fundraiser for AIDS.

I'm no longer liking the new Apple. They used to stand out as the rebel child, but now it seems to be all about profits.
Score: 11 Votes (Like | Disagree)