(RED) Celebrates 15 Years of Partnership With Apple

Apple has a long-standing and well-known partnership with (RED), a charity that raises funds with the aim of eliminating HIV/AIDS in several African countries. Apple sells a variety of (PRODUCT)RED devices, such as the (PRODUCT)RED iPhone 13 and the (PRODUCT)RED Apple Watch Series 7.


(RED) today shared a video highlighting its 15-year partnership with Apple, which has raised nearly $270 million through the sale of (PRODUCT)RED devices and accessories. Through Apple's donations, (RED) has been able to reach millions of people with education, care, and treatment services.

(RED) and Apple have a shared history in fighting to end HIV/AIDS. As a (RED) partner for 15 years, Apple has raised nearly $270 Million for the Global Fund through the sale of (PRODUCT)RED devices and accessories. With COVID threatening to undo the progress made to date in the AIDS fight, Apple has been engaging its customers in the fight against both pandemics year round and during key moments through the App Store, Apple Pay integrations, and employee engagement.

Typically, proceeds from (PRODUCT)RED purchases go to the Global Fund to fight aids, but in 2020 and 2021, Apple redirected 100 percent of eligible proceeds to the Global Fund's COVID-19 support to provide support for health systems in Africa threatened by the pandemic.

Apple's website indicates that the proceeds provided to the Global Fund from (PRODUCT)RED purchases will be split through December 31, 2022. Half will continue to be used to mitigate the impact of COVID-19, and half will go to the fight to end HIV/AIDS.

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Top Rated Comments

Darth Tulhu Avatar
31 months ago
I'm so tired of the "this is only virtue signaling" comments and the like.

Apple DOESN'T, and never did, have to do this, at all.

It doesn't matter whether it's virtue signaling or not; the program helps.

Period.

I'm of the mind that I'll take ANY win, where I can get it.
Score: 12 Votes (Like | Disagree)
MacLC Avatar
31 months ago

Cause marketing might lead to donations that would otherwise not be received, but it's still marketing and needs a tad bit more disclosure. I am not sure one should even consider compensated donations real donations. Buy an aftermarket case and donate $45 directly.

Yeah cause they definitely do it to help Africa and not for a nice revenue boost while simply adding () to their existent red color
Agreed. If anybody thinks that RED is anything more than a shiny virtue signal, then they don't know how the world works.
Enter John Wood: ( https://en.wikipedia.org/wiki/John_Wood_(activist) )

Sure his experience was at Microsoft, but in this case, is Apple doing anything better? Does anybody actually believe that Apple is sincere about helping the poor, the huddled masses, yearning to breathe free while enslaving child labor to produce the very RED devices sold to promote image?

Oh but don't worry. Apple's factories have anti-suicide nets so workers can't kill themselves from despair.


Disclaimer: I do like the color. If only it weren't so ironically linked to the blood of the workers used to make their devices.
Score: 6 Votes (Like | Disagree)
CornBeef4 Avatar
31 months ago

One of the good things Apple does.
Yeah cause they definitely do it to help Africa and not for a nice revenue boost while simply adding () to their existent red color
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
Making a big difference in the world.

Apple: Please continue to introduce more "Product Red" products. It is an instant buy for me right away. I'm talking product red iPhone Pro/Pro Max, product red iPad or even a MacBook Pro/Air :)
Score: 5 Votes (Like | Disagree)
Mr. Dee Avatar
31 months ago
My iPhone X leather case is from Red, its held up quite well. Glad to know my expenditure goes to a worthy cause.
Score: 4 Votes (Like | Disagree)
ThomasJL Avatar
31 months ago
This is how evil Tim Cook is:

https://techcrunch.com/2017/03/22/apple-red-iphone-china

SJW CEO Tim Cook loves to virtue signal as much as he can, but only if it doesn't harm the group he cares most about: shareholders.
Score: 4 Votes (Like | Disagree)