Apple Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world. Apple also shared a new Shot on ‌iPhone‌ XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday: The video was shot on the ‌iPhon...

Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists. "From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music." The ad is accompanied by a new page on Apple's ...

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an ‌iPhone‌ ever." The 30-second spot shows various people falling asleep while using an ‌iPhone‌, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby...

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app. In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which...

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective. Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth. Shots ...

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers...

Apple today uploaded six new videos focused on showing off iPad Pro features, continuing on with its "What You Can Do With iPad" series promoting the new 11 and 12.9-inch tablets. Most of the videos are over a minute long and feature different ‌iPad Pro‌ apps, features, and capabilities, ranging from handwriting a note with Apple Pencil to creating music. Multitasking with...

Apple today shared additional videos in its ongoing Apple Watch tutorial series, highlighting health-related Apple Watch features that include fall detection and heart health notifications. The two short videos are tutorials that are designed to walk Apple Watch Series 4 owners through enabling these features. Each one has quick step-by-step instructions detailing how to turn on settings in...

Apple has shared a new "Shot on iPhone XS" video featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner on its YouTube channel in the U.S. and Canada, just in time for the start of the 2019 Stanley Cup Playoffs tonight. In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more. The Maple Leafs are set to face the...

Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more. Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.Apple has...

Apple has started marketing its Powerbeats Pro earphones ahead of their upcoming release with a pair of ads in Hollywood. A banner ad and nearby billboard reveal that the ‌Powerbeats Pro‌ will be "totally wireless," as expected, making them the first cord-free Beats earphones like AirPods. A photo of the ad was tipped to 9to5Mac, which earlier uncovered an image of the Powerbeats Pro and their ...

Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work. The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple...

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari. In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from...

Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally. The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in...

Apple today shared additional new videos that are part of its ongoing iPhone Tips series called "iPhone Can Do What?" that was launched last week. The series is designed to highlight features that are available on the ‌iPhone‌ XS, XS Max, and XR. The new videos cover sending and receiving money through iMessage using Apple Pay Cash, finding a missing Apple device using the Find My ‌iPhone‌...

Apple this afternoon shared several new videos that are part of its ongoing iPhone tips series called "iPhone Can Do What?" that was launched earlier this week. The new videos cover getting help on Apple products using the Apple Support app, unlocking the ‌iPhone‌ with Face ID, accessing boarding passes in the Wallet app, and choosing a new key frame in a Live Photo. There's also a video...

Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year. A new "Why iPhone" page on Apple's website in each country highlights reasons why an ‌iPhone‌ is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features...

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR. In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur ...

Apple maintains a photography tutorial section on its website for those interested in stepping up their iPhone photography, and it's regularly updated with new videos. Apple also uploads its ‌iPhone‌ tutorial videos to YouTube. Apple this afternoon shared four new videos on YouTube that will eventually be added to the site, covering shooting with light and shadow, shooting using the rule of...

Apple today released a new Apple Watch Series 4 ad named "Flight" that promotes the "freedom of cellular." Directed by Jonathan Glazer, the one-minute spot shows a woman running on a windy day when a gust suddenly elevates her into the clouds, where she dances freely in the air before falling back into a lake surrounded by mountains. She then receives but declines a call on her Apple Watch...