Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac.
Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique sound, working with the world's top artists, and what it means for young artists to have access to powerful technology.
Felder was previously featured in an ad introducing the 16-inch MacBook Pro.
Tag: Apple ads
Top Rated Comments
Still, I couldn't help but notice the dongles hanging off the MBP in the video...;)
- Said no-one. Absolutely no-one.
A major update is coming and we’ve had 8 point updates since the last major revision—we are currently at 10.4.8.So first 90 day Logic Pro demo now this. An update is coming?
Its been more than 2years since the 10.4 update
Correct. Grab me my Beyerdynamic DT 1990 Pro monitor open ear Headphones to hear."Yo grab me a pair of Beats to monitor with"
- Said no-one. Absolutely no-one.
Observation: I’m laughing at the reference to $2k studio fee per day when his house studio (acoustically treated), and his hardware for the entire set up (probably $150k+) is combined over $1-$2 million.
In relation to the cost of his iMac and MacBook Pro sure that cost is peanuts.
Note: that LA house is well past $10 million
Second note: As a vocalist all I can say is I don’t see any U87Ai or M149 by Neumann anywhere. You don’t scrimp on the mics—it’s what does 90%+ of the work for you combined with a professional level Audio Interface via Thunderbolt and all that hardware to free up the weakest link in the equation—the underpowered iMac and MacBook Pro. High quality reverbs add massive latency which is where hardware reverbs/compressors/EQs come in, full mic’d up drums (even the stripped down set shown) need a dozen plus XLR mic which means high end AI solutions like Apogee Ensemble/Symphony/Etc with 30 inputs to record—which is why he was renting a specific studio already staged to capture those raw drum sessions via the MacBook Pro before later remixing them in the home studio. Lots of interdependencies require a seasoned professional never mind an eighteen year old kid to see his dream come to life.
Regarding the drums most use prebuilt kits to get the song down and later bring in a session drummer/tour drummer to add original color to the tracks adding or replacing the earlier foundation of the drum tracks. Neil Peart‘s/Bonam/etc of the world come but once a lifetime, if ever. The ability to make your finished product with a modern DAW and all the third party kits does make it possible for the eighteen year old’s dream come true. Experience makes it possible to take it to another level all together and that’s where he gets paid the big bucks.
Its been more than 2years since the 10.4 update
dongle life!I love the connection that Apple has with the arts. One of my favorite things about the company.
Still, I couldn't help but notice the dongles hanging off the MBP in the video...;)