Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'

A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink.


Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game Secret Oops! and family-friendly battle royale game Butter Royale.

The one-minute ad is accompanied by an animated "livestream" of Oceanhorn 2, another game available on Apple Arcade.


Apple Arcade has also taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.

Top Rated Comments

entropys Avatar
30 months ago
There isn’t enough there for an ongoing subscription.
Score: 12 Votes (Like | Disagree)
ksec Avatar
30 months ago
I wonder if it is because Apple Arcade isn't doing as well as they are expected.
Score: 11 Votes (Like | Disagree)
mortenb Avatar
30 months ago

I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...
I do, to protect my child from the total crap games the Apple App Store is otherwise filled up with - full of (often violent) ads, in-app purchases required to actually play etc.

As a parent I feel much more better about games that Apple has manually curated.

It also gives better gameplay - almost all other other App Store games are mainly designed to make the most money, Apple Arcade games can focus on the best gameplay.

I think Apple Arcade is great. However more high quality games like Oceanhorn 2 would be great.
Score: 11 Votes (Like | Disagree)
PickUrPoison Avatar
30 months ago

I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...
I think families with kids are the primary target market. $5/month for up to 6 users. No in-app purchases and no ads are a big win.
Score: 10 Votes (Like | Disagree)
btbeme Avatar
30 months ago
Games look fun. Price is great. In the ad, I see people completely absorbed with their screens and missing out on interacting with the world and people around them. I completely see the value in a service like this...but it is a real shame that we would rather choose to focus on our device.

Yesterday, I almost hit a group of three teenagers who stepped off the curb against a red light while watching their phones. Not that they even noticed me standing on the brakes, though two of them did flip me off after I honked. I hope they didn't miss something important.
Score: 9 Votes (Like | Disagree)
Classie Avatar
30 months ago
That’a a great f**kn ad!
To “real” gamers who can’t understand why you would pay for a subscription mobile game service - you’re missing some real gems!
Score: 8 Votes (Like | Disagree)

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