A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink.
Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game Secret Oops! and family-friendly battle royale game Butter Royale.
The one-minute ad is accompanied by an animated "livestream" of Oceanhorn 2, another game available on Apple Arcade.
Apple Arcade has also taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.
Tags: Apple ads, Apple Arcade Guide
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I do, to protect my child from the total crap games the Apple App Store is otherwise filled up with - full of (often violent) ads, in-app purchases required to actually play etc.I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...
As a parent I feel much more better about games that Apple has manually curated.
It also gives better gameplay - almost all other other App Store games are mainly designed to make the most money, Apple Arcade games can focus on the best gameplay.
I think Apple Arcade is great. However more high quality games like Oceanhorn 2 would be great.
I think families with kids are the primary target market. $5/month for up to 6 users. No in-app purchases and no ads are a big win.I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...
Yesterday, I almost hit a group of three teenagers who stepped off the curb against a red light while watching their phones. Not that they even noticed me standing on the brakes, though two of them did flip me off after I honked. I hope they didn't miss something important.
To “real” gamers who can’t understand why you would pay for a subscription mobile game service - you’re missing some real gems!