Apple Shares New 'Float' iPad Pro Video Highlighting Magic Keyboard
Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful iPad Pro display with Magic Keyboard attached.
The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for adjustable viewing angles.
Introducing the new iPad Pro. It's faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.
The video also highlights the new dual-lens camera system with LiDAR Scanner on the iPad Pro, and it features the tagline "Your Next Computer."
Apple debuted the new 11 and 12.9-inch 2020 iPad Pro models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.
Pricing on the iPad Pro starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple's website.
Popular Stories
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives.
In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock.
The second video features a man named Josh, who used the Apple...
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
