Apple Shares New 'Float' iPad Pro Video Highlighting Magic Keyboard

Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached.


The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for adjustable viewing angles.

Introducing the new ‌iPad Pro‌. It's faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

The video also highlights the new dual-lens camera system with LiDAR Scanner on the ‌iPad Pro‌, and it features the tagline "Your Next Computer."

Apple debuted the new 11 and 12.9-inch 2020 ‌iPad Pro‌ models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.

Pricing on the ‌iPad Pro‌ starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple's website.

Top Rated Comments

AngerDanger Avatar
12 months ago
Reminds me a lot of this:

Score: 33 Votes (Like | Disagree)
iapplelove Avatar
12 months ago
I want this. I just don’t want to pay.
Score: 23 Votes (Like | Disagree)
jcshas Avatar
12 months ago
Dang you, Apple! Now I want a pet humingbird to go along with my Magic keyboard.
Score: 12 Votes (Like | Disagree)
abrantes09 Avatar
12 months ago
Props to Apple's marketing department. Shows off the keyboard in an elegant, simple, and a frankly pretty cute way. Really advertising to everyone.
Score: 11 Votes (Like | Disagree)
tyr2 Avatar
12 months ago
I have never previously wanted an keyboard case for a device that I don't even own, darn that's a cool vid.
Score: 10 Votes (Like | Disagree)
AceFernalld Avatar
12 months ago

honest question why don't apple make MacBooks touch screen, the whole thing was to keep iPads and laptops separate, now they have made the iPad a computer with trackpad and keyboard that logic doesn't add up, if they do this why not make MacBooks touch. I always thought the iPad was a tablet and not designed to be used with a mouse etc so they are going back on their word
macOS is not designed for touch. As far as I'm concerned it is easier (and more sensible) to adapt touch-based operating systems for keyboard and mouse than it is to go the other way. Sort of a one-way street.

Basically you can click large targets with a small cursor, but can't touch small targets with a beefy finger.
Score: 7 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...