Apple Shares New 'Float' iPad Pro Video Highlighting Magic Keyboard

Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached.


The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for adjustable viewing angles.

Introducing the new iPad Pro. It's faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

The video also highlights the new dual-lens camera system with LiDAR Scanner on the ‌iPad Pro‌, and it features the tagline "Your Next Computer."

Apple debuted the new 11 and 12.9-inch 2020 ‌iPad Pro‌ models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.

Pricing on the ‌iPad Pro‌ starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple's website.

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Top Rated Comments

AngerDanger Avatar
55 months ago
Reminds me a lot of this:

Score: 33 Votes (Like | Disagree)
iapplelove Avatar
55 months ago
I want this. I just don’t want to pay.
Score: 23 Votes (Like | Disagree)
jcshas Avatar
55 months ago
Dang you, Apple! Now I want a pet humingbird to go along with my Magic keyboard.
Score: 12 Votes (Like | Disagree)
abrantes09 Avatar
55 months ago
Props to Apple's marketing department. Shows off the keyboard in an elegant, simple, and a frankly pretty cute way. Really advertising to everyone.
Score: 11 Votes (Like | Disagree)
tyr2 Avatar
55 months ago
I have never previously wanted an keyboard case for a device that I don't even own, darn that's a cool vid.
Score: 10 Votes (Like | Disagree)
UltimateSyn Avatar
55 months ago

honest question why don't apple make MacBooks touch screen, the whole thing was to keep iPads and laptops separate, now they have made the iPad a computer with trackpad and keyboard that logic doesn't add up, if they do this why not make MacBooks touch. I always thought the iPad was a tablet and not designed to be used with a mouse etc so they are going back on their word
macOS is not designed for touch. As far as I'm concerned it is easier (and more sensible) to adapt touch-based operating systems for keyboard and mouse than it is to go the other way. Sort of a one-way street.

Basically you can click large targets with a small cursor, but can't touch small targets with a beefy finger.
Score: 7 Votes (Like | Disagree)