Apple Releases 'The Surprise' Holiday Ad
Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube.
The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still mourning the loss of his wife. The girls spend time with their grandfather and find old family photos, eventually putting together a slideshow of family memories and presenting it as a holiday gift to their grandfather.
The ad is designed to show off some of the capabilities of the iPad, such as creating and displaying a photo slideshow.It features the song "Married Life" by Michael Giacchino, which was used in well-known Disney Pixar film "Up."
"Sometimes, the best gifts can come from the most unexpected places," reads the tagline, with Apple linking to the iPad section of its website.
Many of Apple's holiday ads have won awards and accolades in the past. Last year's video was an animated spot featuring music from 16-year-old songwriter Billie Eilish, while in 2017, Apple did an ad featuring a woman dancing through a snowy city.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
