Apple Shares 'Behind the Mac' Video Featuring Women Changing the World - MacRumors
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Apple Shares 'Behind the Mac' Video Featuring Women Changing the World

Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac.


The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Alicia Keys, Olivia Wilde, and others.

Apple has a full list of all the women featured in the video along with their accomplishments in the video's description.

Apple has been sharing videos in the "Behind the Mac" series since August 2018. Most recently, on its Japanese YouTube channel, Apple did a fun "Behind the Mac" video that focused on anime characters using Macs.

In March, Apple is also hosting "She Creates" Today at Apple sessions in its retail stores, and sharing apps, TV shows, books, podcasts, and more created by women.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Top Rated Comments

markcres Avatar
85 months ago
It doesn't matter how much BS propaganda get spewed forth from the media and 'right-on' companies like Apple. Western civilisation was built by men. Strong men. Men of vision. They alone have spilled their blood on battlefields to keep us free. They are the risk takers to go to the depths of the oceans and travel to the Moon. Feminists should just get over it.
Score: 28 Votes (Like | Disagree)
AngerDanger Avatar
85 months ago
Typical Apple/SJW/feminist misrepresentation of reality. No way in hell you'd have that many cats with you without at least three of them trying to sit on the keyboard! :rolleyes:



There, FTFY!

Attachment Image
Score: 21 Votes (Like | Disagree)
Glockworkorange Avatar
85 months ago

Funny seeing people so easily get the shakes from something so innocuous!
Pointing out the silliness of "International Women's Day" does not equate to giving one the "shakes."

Your attempt to portray legitimate criticism as hysterics is transparent and almost as terminally silly as "International Women's Day."


Queen Victoria and Catherine the Great would laugh at that statement.
Really? How many great men over the course of history would laugh at your statement?


So what exactly does this have to do with the Mac?
It's virtue signaling (as you well know).

Hey, look at us---we LOVE women!!!




Typical Apple/SJW/feminist misrepresentation of reality. No way in hell you'd have that many cats with you without at least three of them trying to sit on the keyboard!
It's funny how Apple just played to the stereotype of a cat lady.

The only difference is THAT cat lady is attractive and MOST cat ladies are f'ing HAGS.
Score: 12 Votes (Like | Disagree)
85 months ago
Funny seeing people so easily get the shakes from something so innocuous!
Score: 11 Votes (Like | Disagree)
85 months ago

It doesn't matter how much BS propaganda get spewed forth from the media and 'right-on' companies like Apple. Western civilisation was built by men. Strong men. Men of vision. They alone have spilled their blood on battlefields to keep us free. They are the risk takers to go to the depths of the oceans and travel to the Moon. Feminists should just get over it.
Queen Victoria and Catherine the Great would laugh at that statement.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
85 months ago
So what exactly does this have to do with the Mac?
Score: 10 Votes (Like | Disagree)