Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week. The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...

Apple has published a new ad to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to "Keep data trackers off your back." In a new Privacy on iPhone segment titled "Safari helps block data trackers," the ad shows users of rival phones in everyday situations having to live with data trackers as they browse. The trackers are...

Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear. Apple marketing chief Greg Joswiak shared the video on social ...