Apple Advertising Partner Media Arts Lab Cuts ~50 Employees
Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client.
Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products.
In a statement to
Bloomberg, a Media Arts Lab spokesperson said that the firm's relationship with Apple "has never been stronger."
"Yesterday was a difficult day, as we had to part with some of our talented colleagues," a Media Arts Lab spokeswoman said in an emailed statement. "Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams."
Apple's VP of Marketing Communications Tor Myhren said that Apple asked Media Arts Lab to evolve its marketing approach as Apple evolves its own approach too.
Apple's confidence and trust in MAL as our singular ad agency is as strong as it's ever been. As we continue to evolve our marketing approach, we've asked MAL to do the same.
Media Arts Lab has worked with Apple for decades and has been responsible for some of Apple's most compelling ads, including the famous "1984" ad for the original Macintosh, the "Get a Mac" series with Justin Long, and the well-known silhouette ads used for the iPod and iTunes.
More recently, Media Arts Lab was responsible for the "Welcome Home" video for the HomePod starring FKA Twigs, Apple's 2019 "Shot on iPhone" tour featuring bands like Florence and the Machine, and the "Bounce" ad for the AirPods.
Apple started creating some of its ads in house approximately
five years ago, but has also continued to work with outside ad agencies. Apple two years ago began focusing more heavily on digital and regional ad campaigns, which previously
led to layoffs at TBWA\Media Arts Lab.
Popular Stories
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
