Apple Shares New 'Behind the Mac' Video Featuring James Blake - MacRumors
Skip to Content

Apple Shares New 'Behind the Mac' Video Featuring James Blake

by

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Tag: Apple Ads

Top Rated Comments

mdriftmeyer Avatar
mdriftmeyer
78 months ago
This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Score: 3 Votes (Like | Disagree)
T
topdrawer
78 months ago
when i feel like going to "create", i get sidetracked by some update prompt and then i end up watching tv instead.
Score: 3 Votes (Like | Disagree)
Altherekho Avatar
Altherekho
78 months ago

This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Intel Mac !


Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.


Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing ('https://www.macrumors.com/2018/06/15/apple-behind-the-mac-ads/') various "Behind the Mac" ads since 2018, with the ads ('https://www.macrumors.com/2020/03/04/apple-behind-the-mac-women-changing-the-world/') featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Article Link: Apple Shares New 'Behind the Mac' Video Featuring James Blake ('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')
Intel Mac!
Score: 2 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
78 months ago
Music to play at Guantanamo Bay
Score: 2 Votes (Like | Disagree)
D
Dave Y
78 months ago

because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Agreed.

HEre's one with literally a 10-year old Acer laptop:
https://www.soundonsound.com/people/saint-jhn-imanbek-roses
Score: 1 Votes (Like | Disagree)
B
burgerrecords
78 months ago

And yet there is James Blake with all his Grammys, Mercury Prize, etc.
because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

Beats Pill Island Ad

Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'

Wednesday June 3, 2026 11:08 am PDT by
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week. The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
Read Full Article • 9 comments
apple safari privacy ad

Apple's New Ad Pitches Safari as a More Private Alternative to Chrome

Thursday June 4, 2026 4:24 am PDT by
Apple has published a new ad to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to "Keep data trackers off your back." In a new Privacy on iPhone segment titled "Safari helps block data trackers," the ad shows users of rival phones in everyday situations having to live with data trackers as they browse. The trackers are...
Read Full Article • 58 comments
airpods pro 3 video ad

Apple Touts 'World's Best' AirPods Pro 3 Noise Cancellation in New Vini Jr. Ad

Thursday June 11, 2026 10:25 am PDT by
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear. Apple marketing chief Greg Joswiak shared the video on social ...
Read Full Article • 31 comments