Apple Shares New 'Behind the Mac' Video Featuring James Blake - MacRumors
Skip to Content

Apple Shares New 'Behind the Mac' Video Featuring James Blake

by

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Tag: Apple Ads

Top Rated Comments

mdriftmeyer Avatar
mdriftmeyer
77 months ago
This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Score: 3 Votes (Like | Disagree)
T
topdrawer
77 months ago
when i feel like going to "create", i get sidetracked by some update prompt and then i end up watching tv instead.
Score: 3 Votes (Like | Disagree)
Altherekho Avatar
Altherekho
77 months ago

This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Intel Mac !


Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.


Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing ('https://www.macrumors.com/2018/06/15/apple-behind-the-mac-ads/') various "Behind the Mac" ads since 2018, with the ads ('https://www.macrumors.com/2020/03/04/apple-behind-the-mac-women-changing-the-world/') featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Article Link: Apple Shares New 'Behind the Mac' Video Featuring James Blake ('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')
Intel Mac!
Score: 2 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
77 months ago
Music to play at Guantanamo Bay
Score: 2 Votes (Like | Disagree)
D
Dave Y
77 months ago

because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Agreed.

HEre's one with literally a 10-year old Acer laptop:
https://www.soundonsound.com/people/saint-jhn-imanbek-roses
Score: 1 Votes (Like | Disagree)
B
burgerrecords
77 months ago

And yet there is James Blake with all his Grammys, Mercury Prize, etc.
because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Read Full Article • 22 comments
Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Read Full Article • 23 comments
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Read Full Article • 172 comments