Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.

GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on his MacBook.

Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing various "Behind the Mac" ads since 2018, with the ads featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Tag: Apple Ads

Top Rated Comments

mdriftmeyer Avatar
mdriftmeyer
55 months ago
This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Score: 3 Votes (Like | Disagree)
topdrawer Avatar
topdrawer
55 months ago
when i feel like going to "create", i get sidetracked by some update prompt and then i end up watching tv instead.
Score: 3 Votes (Like | Disagree)
Altherekho Avatar
Altherekho
55 months ago

This is the video to watch Logic Pro X work in a professional studio, and using a new Mac Pro.



I wouldn't touch a MacBook Pro in a pro studio when I could invest in this set up. The producers reactions and comments say it all.
Intel Mac !


('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.


Blake uses Logic Pro X on a MacBook Pro to edit his music after recording it. Apple has been sharing ('https://www.macrumors.com/2018/06/15/apple-behind-the-mac-ads/') various "Behind the Mac" ads since 2018, with the ads ('https://www.macrumors.com/2020/03/04/apple-behind-the-mac-women-changing-the-world/') featuring artists, musicians, app developers and other creatives who do their work on Apple's Macs.

Article Link: Apple Shares New 'Behind the Mac' Video Featuring James Blake ('https://www.macrumors.com/2020/07/08/apple-behind-the-mac-james-blake/')
Intel Mac!
Score: 2 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
55 months ago
Music to play at Guantanamo Bay
Score: 2 Votes (Like | Disagree)
RedLineTime Avatar
RedLineTime
55 months ago
It’s a pity Logic Pro X sound is corrupted on the MBP 16” internal speakers and Apple don’t seem to be able to find a fix.
Score: 1 Votes (Like | Disagree)
burgerrecords Avatar
burgerrecords
55 months ago

And yet there is James Blake with all his Grammys, Mercury Prize, etc.
because obviously contrary to the silly implication of this campaign, it matters only who is behind the computer, not what computer is used.

“behind the $400 acer with an external usb audio interface”
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
Read Full Article • 121 comments
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Read Full Article • 140 comments
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Friday September 13, 2024 2:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Read Full Article • 294 comments
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Read Full Article • 134 comments
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Read Full Article • 598 comments
iphone 16 pro apple intelligence

Apple Intelligence Features Expected to Roll Out in This Order Between iOS 18.1 and iOS 18.4

Friday September 13, 2024 1:01 pm PDT by
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...
Read Full Article • 225 comments