Apple Shares New 'Slofie' Videos Shot on iPhone 11

Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...

Earlier this week, we began tracking early Prime Day deals on Apple-related accessories, and now Amazon has introduced major early deals on Apple products as well. This includes AirPods, iPads, MacBooks, and more, all available at some of the lowest prices of the year so far. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...

Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...