Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

"That's not cinema"

—Martin Scorsese

Amazing camera. When it comes to video, Apple is really ahead of the rest of the industry.

When I was a kid we didn't have production crews lol

$20K rigs and professional editors later..

I love it when the creators really push the boundaries of the limitations of shooting on phones and with the latest iPhones there are, admittedly, fewer limitations. Imagination trumps technology and once again if you dream it you can make it happen. Well, you, and a few friends, and some stunt people, and grips, electrics, camera operators, hair and make-up, set dec, props, SpFX...

The point is with imagination and planning this can be done on an iPhone. Cool.

Very well done and creative commercial!! That said, it feels like a misdirection, given the film crew of 20+ professionals needed to produce the video, as well as gimbal, lighting support, fog / snow machine, stuntmen, etc.

It reminds me of the iPhone ad where they throw food at the phone to demonstrate its durability, even though the durability most of us need is around drop protection, etc.

$20K rigs and professional editors later..

I was expecting that too, but the behind-the-scenes shows some actually affordable gear being used. There was some expensive lights, but most of it was pretty cheap and a little DIY. The editing was professional, but not so impressive that a "regular person" couldn't duplicate it.

When I was a kid we didn't have production crews lol

I did! We used to borrow our Dad’s camcorder. Me and my friends tried to do a “spooky” film when we were 8 or so. It was called something stupid like Ghost Tree.

Okay, it was exactly called that, but still...

I had this twisted tree which never seemed to blossom in our garden that looked kinda creepy when it was night time, so we did a few shots of that. Though come to think of it, it was mainly shots of us climbing the tree. The plot wasn’t quite finalised and the cameo (Corey from next door) was rubbish. Boy didn’t even read his lines beforehand and just seemed to want to climb the tree.

Goddammit Corey, that wasn’t your job.

Anyhow, we finally got our 30 minutes of footage and plugged it into the TV with those red/white/yellow cables to admire our Citizen Kane. Turns out my cack-handed hack of a brother was recording when it was meant to be turned off, and vice versa. Whilst we got some lovely grainy footage of his feet and distant cries of “quick, record this bit!”, that was the end of our endeavour for film making.

Well, there was another time I did film making, but that involved a downtrodden motel and fluffy handcuf— yeah, that’s a story for another time.

David leich could Make this video on a blackberry and it will look great - yes the pro has an excellent camera but the filmmaker it’s more important

i'm never pressing the record button again on my iphone 11 pro after watching this...i'll stick with drawing comics until Apple proves I suck at that too.