Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.


"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.


Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple's ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

Top Rated Comments

(View all)
Avatar
8 months ago
"That's not cinema"

—Martin Scorsese
Score: 11 Votes (Like | Disagree)
Avatar
8 months ago
Amazing camera. When it comes to video, Apple is really ahead of the rest of the industry.
Score: 5 Votes (Like | Disagree)
Avatar
8 months ago
When I was a kid we didn't have production crews lol
Score: 5 Votes (Like | Disagree)
Avatar
8 months ago
$20K rigs and professional editors later..
Score: 4 Votes (Like | Disagree)
Avatar
8 months ago
I love it when the creators really push the boundaries of the limitations of shooting on phones and with the latest iPhones there are, admittedly, fewer limitations. Imagination trumps technology and once again if you dream it you can make it happen. Well, you, and a few friends, and some stunt people, and grips, electrics, camera operators, hair and make-up, set dec, props, SpFX...

The point is with imagination and planning this can be done on an iPhone. Cool.
Score: 4 Votes (Like | Disagree)
Avatar
8 months ago
Very well done and creative commercial!! That said, it feels like a misdirection, given the film crew of 20+ professionals needed to produce the video, as well as gimbal, lighting support, fog / snow machine, stuntmen, etc.

It reminds me of the iPhone ad where they throw food at the phone to demonstrate its durability, even though the durability most of us need is around drop protection, etc.
Score: 3 Votes (Like | Disagree)

Top Stories

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Kuo: Apple to Launch 10.8-Inch iPad Later This Year, 8.5-Inch iPad Mini in 2021

Sunday June 28, 2020 9:04 am PDT by
Apple plans to launch a new 10.8-inch iPad in the second half of 2020, followed by a new 8.5-inch iPad in the first half of 2021, oft-reliable analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo did not specify if the 10.8-inch iPad model will be a new version of the existing 10.2-inch iPad or the 10.5-inch iPad Air, but he has previously said that the 8.5-inch...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

Developers Begin Receiving Mac Mini With A12Z Chip to Prepare Apps for Apple Silicon Macs

Monday June 29, 2020 5:43 am PDT by
As part of WWDC last week, Apple announced that it will be switching to its own custom-designed processors for Macs starting later this year. As part of this transition, the company is allowing developers to apply for a modified Mac mini with an A12Z chip and 16GB of RAM to develop and test their apps on a Mac with Arm-based architecture. As noted on Twitter and in the MacRumors forums, some...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...

'iPhone 12 Pro' Models Could Be Capable of Shooting 4K Video at 120fps and 240fps

Monday June 29, 2020 3:57 am PDT by
Two new camera modes could be coming to some models of Apple's "iPhone 12," according to YouTube channel EverythingApplePro and Max Weinbach. Specifically, the video modes are said to include the ability to shoot 4K video at 120fps and 240fps. The new modes are thought to be coming to Apple's higher-end "iPhone 12 Pro" and "iPhone 12 Pro Max". Weinbach reportedly tore down the Camera app...

Facebook Begins Dark Mode Rollout for iOS

Monday June 29, 2020 1:18 am PDT by
Facebook has begun rolling out Dark Mode support for its flagship iOS app, which comes just over a year after the Facebook Messenger app also gained Dark Mode support. Photo via 9to5Mac After evidence showing the company had been working on the feature surfaced in April, select users are now able to activate the feature under Settings & Privacy within the Menu tab. Users are able to choose...

TikTok App to Stop Accessing User Clipboards After Being Caught in the Act by iOS 14

Thursday June 25, 2020 4:06 pm PDT by
A new feature in iOS 14 alerts users when apps read the clipboard, and it turns out some apps have been reading clipboard data excessively. Image via Jeremy Burge TikTok users who upgraded to iOS 14, for example, quickly noticed constant alerts warning them that TikTok was accessing the clipboard every few seconds. After being caught, TikTok now says that it's removing the feature. Okay so ...

Apple Launches 'Path to Apple Card' Program to Help Declined Applicants Get Approved

Monday June 29, 2020 12:30 pm PDT by
Apple today launched a new Apple Card program and website that are designed to help people who have their Apple Card applications declined improve their credit to qualify, reports TechCrunch. Starting today, declined Apple Card applicants will begin seeing emails that offer the Path to Apple Card program, which is opt-in and can run for four months. It uses the information from the initial...