Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the ‌iPhone‌ 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.


"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.


Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model.

Apple's ‌iPhone‌ 11 Pro, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

Popular Stories

6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

swingerofbirch Avatar
59 months ago
"That's not cinema"

—Martin Scorsese
Score: 11 Votes (Like | Disagree)
aevan Avatar
59 months ago
Amazing camera. When it comes to video, Apple is really ahead of the rest of the industry.
Score: 5 Votes (Like | Disagree)
Peace Avatar
59 months ago
When I was a kid we didn't have production crews lol
Score: 5 Votes (Like | Disagree)
Rocko99991 Avatar
59 months ago
$20K rigs and professional editors later..
Score: 4 Votes (Like | Disagree)
Duane Martin Avatar
59 months ago
I love it when the creators really push the boundaries of the limitations of shooting on phones and with the latest iPhones there are, admittedly, fewer limitations. Imagination trumps technology and once again if you dream it you can make it happen. Well, you, and a few friends, and some stunt people, and grips, electrics, camera operators, hair and make-up, set dec, props, SpFX...

The point is with imagination and planning this can be done on an iPhone. Cool.
Score: 4 Votes (Like | Disagree)
julesme Avatar
59 months ago
Very well done and creative commercial!! That said, it feels like a misdirection, given the film crew of 20+ professionals needed to produce the video, as well as gimbal, lighting support, fog / snow machine, stuntmen, etc.

It reminds me of the iPhone ad where they throw food at the phone to demonstrate its durability, even though the durability most of us need is around drop protection, etc.
Score: 3 Votes (Like | Disagree)