Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video - MacRumors
Skip to Content

Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

by

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro.

The new "Snowbrawl" video features a cinematic snowball fight between two warring teams.


"Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch.

Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot.


Apple has shared many "Shot on iPhone" photos and videos over the years, updating the available content with the launch of each new iPhone model.

Apple's iPhone 11 Pro, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

Tags: Apple Ads, Shot on iPhone

Popular Stories

Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Read Full Article • 23 comments
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Read Full Article • 177 comments
Beats Pill Island Ad

Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'

Wednesday June 3, 2026 11:08 am PDT by
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week. The ad does not mention Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show. "If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. ...
Read Full Article • 9 comments

Top Rated Comments

S
swingerofbirch
85 months ago
"That's not cinema"

—Martin Scorsese
Score: 11 Votes (Like | Disagree)
Peace Avatar
Peace
85 months ago
When I was a kid we didn't have production crews lol
Score: 5 Votes (Like | Disagree)
aevan Avatar
aevan
85 months ago
Amazing camera. When it comes to video, Apple is really ahead of the rest of the industry.
Score: 5 Votes (Like | Disagree)
Rocko99991 Avatar
Rocko99991
85 months ago
$20K rigs and professional editors later..
Score: 4 Votes (Like | Disagree)
Duane Martin Avatar
Duane Martin
85 months ago
I love it when the creators really push the boundaries of the limitations of shooting on phones and with the latest iPhones there are, admittedly, fewer limitations. Imagination trumps technology and once again if you dream it you can make it happen. Well, you, and a few friends, and some stunt people, and grips, electrics, camera operators, hair and make-up, set dec, props, SpFX...

The point is with imagination and planning this can be done on an iPhone. Cool.
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
85 months ago

When I was a kid we didn't have production crews lol
I did! We used to borrow our Dad’s camcorder. Me and my friends tried to do a “spooky” film when we were 8 or so. It was called something stupid like Ghost Tree.

Okay, it was exactly called that, but still...

I had this twisted tree which never seemed to blossom in our garden that looked kinda creepy when it was night time, so we did a few shots of that. Though come to think of it, it was mainly shots of us climbing the tree. The plot wasn’t quite finalised and the cameo (Corey from next door) was rubbish. Boy didn’t even read his lines beforehand and just seemed to want to climb the tree.

Goddammit Corey, that wasn’t your job.

Anyhow, we finally got our 30 minutes of footage and plugged it into the TV with those red/white/yellow cables to admire our Citizen Kane. Turns out my cack-handed hack of a brother was recording when it was meant to be turned off, and vice versa. Whilst we got some lovely grainy footage of his feet and distant cries of “quick, record this bit!”, that was the end of our endeavour for film making.

Well, there was another time I did film making, but that involved a downtrodden motel and fluffy handcuf— yeah, that’s a story for another time.
Score: 3 Votes (Like | Disagree)
Read All Comments