New iPhone SE Ad Shows Oddly Satisfying Task of Peeling Off the Protective Film [Updated]

Update: Apple has released a longer version of the ad on its YouTube channel in the United Kingdom. Original story follows.


Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.

Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:


Apple has yet to upload the new iPhone SE ad to its official YouTube channel.

The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.

The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Neutral)
Related Forum: iPhone

Top Rated Comments

Ultramove69 Avatar
34 months ago
Am I the only person that smells the box...maybe I'm oversharing
Score: 22 Votes (Like | Disagree)
AngerDanger Avatar
34 months ago

That's like free [REDACTED].
Maybe not quite…



Attachment Image
Score: 21 Votes (Like | Disagree)
I7guy Avatar
34 months ago

this is hilarious, apple has no other angle here, releasing the same 2017 iphone 8 with a improved chip, still too big, per steve jobs- iphone 5 size is perfect for use with one hand, steve never would have increased the physical size of the iphone 5, imagine a iphone 5 size with a edge to edge screen, my dream phone
Steve Jobs is dead for about 9 years. Tim Cook is now running the company. Nobody can know, unless they can reach across the ether, what Steve Jobs might have done in 2020.
Score: 11 Votes (Like | Disagree)
mattopotamus Avatar
34 months ago
If there is one thing Apple does right, it is get you hyped for products you otherwise had no interest in.
Score: 11 Votes (Like | Disagree)
yaxomoxay Avatar
34 months ago
r/oddlysatifying ...
Score: 10 Votes (Like | Disagree)
yaxomoxay Avatar
34 months ago

this is hilarious, apple has no other angle here, releasing the same 2017 iphone 8 with a improved chip, still too big, per steve jobs- iphone 5 size is perfect for use with one hand, steve never would have increased the physical size of the iphone 5, imagine a iphone 5 size with a edge to edge screen, my dream phone
The above comment is based on the assumption that the market doesn't change. You have no idea what "Steve" would've done, or not done.
Score: 8 Votes (Like | Disagree)

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