MacRumors

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With iPad pre-orders having begun in the U.S. just a few hours ago, observers are looking for any signs that might indicate how sales are going. According to one report, two orders placed 30 minutes apart this morning resulted in Order ID numbers approximately 10,000 apart, suggesting a rate somewhere near 20,000 orders per hour if order numbers are issued sequentially as they appear to be.

Now, of course, we can't be sure every order was for an iPad. Apple does sell other stuff. But at 830am in the morning on the east coast, my guess is that most of the orders were for iPads.

Fortune has followed up with a report on a more organized effort that looks to be showing in excess of 50,000 orders in two hours, roughly in line with the earlier estimate.

"51,000 orders in two hours," announced Victor Castroll shortly after noon. He's an analyst with Valcent Financial Group and an AAPL Sanity member who, with the blogger-analyst who calls himself deagol, has been monitoring the spreadsheet.

The estimates of course come with several caveats. On the downside as mentioned, not all of the orders being placed through Apple's online store are for iPads, although it is likely that a very substantial portion of them are, given the excitement over Apple's tablet device and previous launches.

But on the upside, the data includes order numbers, not unit numbers, and it seems reasonable that some purchasers are ordering multiple iPads at the same time. Apple has restricted customers to two iPads per person, limiting but certainly not eliminating this effect on the estimates, suggesting that 50,000 iPads in two hours may at least be in the ballpark.

Just days after reaching $200 billion in market capitalization, Apple has pushed past Berkshire Hathaway and Wal-Mart to take the third spot in market capitalization among publicly-listed U.S. companies behind Exxon Mobil and Microsoft. Apple and Wal-Mart remain neck-and-neck today, with minute-by-minute fluctuations in the two companies' stock prices causing them to rapidly swap positions.

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Apple's stock price has continue to drift upward this week as excitement from the iPad pre-orders continues to abound, while Berkshire Hathaway and Wal-Mart have remained stagnant or even dropped a bit, allowing Apple to catch up.

Apple has a ways to go to reach second place, however, as Microsoft holds nearly a $50 billion lead over Apple. At present share counts, AAPL stock, currently at $226 per share, would have to increase to the $280+ range to match Microsoft's current market capitalization.

As information on the iPad continues to spill out from Apple in the wake of the launch of pre-orders in the U.S., more screenshots and feature information on iWork applications for the iPad have surfaced on Apple's site. Announced alongside the iPad's introduction in late January, iWork for iPad will offer multi-touch versions of Apple's Keynote, Pages, and Numbers productivity applications priced at $9.99 each through the App Store.

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Keynote features 12 Apple-designed themes for users to choose from as a basis for their presentations, as well as tap-to-add functionality supporting photos, video, shapes, tables, charts, and text. Items can be easily dragged, resized, or rotated using the iPad's multi-touch technology. Keynote also supports animations, as well as routing to external video displays using an optional iPad Dock Connector to VGA Adapter.

Document editing on the iPad is performed using Pages, which offers 16 templates for easy creation of simple text documents, newsletters, brochures, flyers, and other content. In landscape mode, Pages offers a large on-screen keyboard that enables rapid text entry, which is also facilitated by the iPad's auto-correct feature that corrects spelling, inserts punctuations, and suggests words. Finally, Pages offer a number of page layout tools, allowing users to add and resize images, create lists, format text, and set margins, tabs, headers, and footers.

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For Numbers, Apple highlights the 16 included templates for spreadsheet formatting, table functionality with automatic sum, min, max, and count display for data selections, and simple forms for easily entering data on the go and automatically updating spreadsheets. Finally, Numbers offers high-quality charts in a number of different styles that can be copied and pasted into Pages or Keynote documents, and multiple intelligent keyboard layouts to allow users to take full advantage of Numbers' more than 250 functions.

All iWork applications for the iPad support import of their respective traditional iWork file formats, as well as the corresponding Microsoft Office formats. Users have the option of exporting their finished documents in iWork, Office, or PDF formats.

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iBooks Application in Landscape Orientation

Apple has augmented its iPad "Features" section with a new page devoted to its iBooks application. Initially available only in the U.S., the iBooks application will be available in the App Store once the iPad officially launches on April 3rd and will serve as the hub for the iPad's eReader functionality and offer access to Apple's iBookstore where users will be able to purchase content. While many of the details of the iBooks application have already been disclosed, the feature page provides a slightly more in-depth look at the application and clarifies a few issues.

Apple confirms that the application will utilize the open ePub standard, which will allow users to import any open ePub content into iTunes and sync it with their iPad for viewing, even content not acquired through the iBookstore. Apple has been quiet about any sort of digital rights management (DRM) for content sold through the iBookstore, but reports have suggested that it will utilize a version of Apple's FairPlay DRM that was formerly used on iTunes Store music and continues to be used on video content distributed via iTunes.

The new iBooks page also describes a number of the features of the application, including the ability to automatically switch between single-page portrait and double-page landscape modes by simply rotating the iPad and to change text sizes and fonts. Users can also tap on words within their eBooks to see definitions from the device's built-in dictionary application or Wikipedia, or search for the word in the text or on the Web. iBooks is also compatible with the iPad's VoiceOver functionality, allowing content to be automatically read aloud.

While iBooks will be a U.S.-only feature at launch, Apple appears to be busy preparing to build out support for the application and the associated iBookstore, with job postings suggesting that the company is working hard to extend support to other countries.

9 to 5 Mac notes that Apple appears to have made a minor last-minute hardware change to the iPad, replacing what was previously described as a mute switch just above the volume rocker on the side of the device with a "screen rotation lock".

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iPad External Buttons and Controls: Original (Left) and New (Right)

Like the iPhone, the iPad automatically senses its orientation and adjusts its display between portrait and landscape modes with no user input required beyond turning the device. One common complaint among iPhone users has been, however, that there is no system-wide mechanism to lock the screen in one orientation. The lack of screen rotation lock on the iPhone is particularly frustrating to those attempting to use their devices while lying down on their sides and finding their iPhone rotating the display to an "upright" position.

Apple appears to have decided that this issue is important enough on the iPad to dedicate one of the device's few hardware buttons to addressing it. Users wishing to quickly mute their iPads will apparently have to use other methods than a hardware button, such as onscreen controls or holding down the volume rocker switch to reach zero volume.

With today's launch of iPad pre-orders in the U.S., Apple has also released additional information about the device and associated services. While 3G-capable models of the iPad will not be available until late April, Apple has provided an overview of how customers will sign up for and manage their 3G data service on the device.

As previously revealed, customers can choose from either of two contract-free data plans in the U.S. through AT&T: $14.99 per month for 250 MB or $29.99 for unlimited data. Customers can sign up for service directly on the iPad and can cancel or re-enroll at any time.

So if you have a business trip or vacation approaching, just sign up for the month you'll be traveling and cancel when you get back. You don't need to visit a store to get 3G service. You can sign up, check your data usage, manage your account, or cancel your service -- all from your iPad.

Data service is activated on the iPad through its Settings application, offering a simple screen allowing the user to select a plan and a credit card payment method.

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Once access is activated, the application offers a clear overview of the customer's service details, including active dates of service and amount of data used and amount/time remaining for customers on the 250 MB plan. Apple also notes that customers on the 250 MB plan will received three alerts (20%, 10%, and 0% remaining) to keep them apprised of their remaining data limits.

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Users can also easily manage their service through the Settings application, allowing them to change plans or cancel service automatically at the end of any billing period. Users on the 250 MB service plan can also select to automatically boost their plan to unlimited service once they reach their limit.

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AT&T's 3G service plans for the iPad also provide users with access to over 20,000 Wi-Fi hotspots. And all iPad models support 802.11n Wi-Fi for optimum performance.

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As reported, Apple has begun accepting pre-orders for the Apple iPad in the U.S. Apple Store. While U.S. customers can pre-order any of Apple's six iPad models (three Wi-Fi and three Wi-Fi + 3G) beginning today, only the Wi-Fi models will be available on the launch date of Saturday, April 3rd. Customers purchasing Wi-Fi + 3G iPad models will need to wait until late April to receive their orders. iPad pre-orders are also limited to only two per customer.

Wi-Fi devices are being promised for April 3rd delivery. If you prefer to reserve an iPad at your local Apple store, visit http://www.apple.com/retail/reserve/ and follow the instructions.

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TUAW reports that U.S. pre-orders for both Wi-Fi and 3G-capable iPads will go live on Apple's site at 5:30 AM Pacific Time / 8:30 AM Eastern Time tomorrow morning. Apple last week announced that pre-orders would begin on March 12th, but did not specify a time in that release.

We asked Apple PR to help you plan your day tomorrow, and they responded:

"Customers can pre-order online at apple.com at 5:30am Pacific time on Friday, March 12."

In addition to pre-orders, U.S. customers will also be able to reserve iPads for pickup at their local Apple retail stores once they become available, guaranteeing product availability and speeding the purchasing process.

While U.S. customers can pre-order any of Apple's six iPad models (three Wi-Fi and three Wi-Fi + 3G) beginning tomorrow, only the Wi-Fi models will be available on the launch date of Saturday, April 3rd. Customers purchasing Wi-Fi + 3G iPad models will need to wait until late April to receive their orders.

International orders for both Wi-Fi and Wi-Fi + 3G iPad lines in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK will begin shipping in late April as well, although Apple has yet to announce a date that it will begin accepting pre-orders in those countries.

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Apple today released Safari 4.0.5 for Mac and Windows, bringing a number of enhancements to Apple's Internet browser application.

This update is recommended for all Safari users and includes improvements to performance, stability, and security including:

- Performance improvements for Top Sites
- Stability improvements for 3rd-party plug-ins
- Stability improvements for websites with online forms and Scalable Vector Graphics
- Fixes an issue that prevented Safari from changing settings on some Linksys routers

Safari 4.0.5 is available via Software Update and Apple's Safari download page. The download weighs in at 30.52 MB (Snow Leopard), 38.59 MB (Leopard), 26.78 MB (Tiger), or 30.18 MB (Windows 7, Vista, and XP).

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9 to 5 Mac reports that it has received word from a tipster claiming that Apple is set to be released as soon as tomorrow, although the launch may be delayed until next Tuesday. The report follows an earlier claim of new Mac Pro models set for launch next Tuesday. According to the source:

The MacBook Pro will be released on the same day as Mac Pro. We are scheduled for a Friday morning release but with the amount of updates may be pushed to Tuesday. ipad is number 1 and everything else is as time permits. Look for i5 in base macbook pro with i7 in higher end 15 and 17 inch.

9 to 5 Mac offers no assessment of the reliability of the source, and rumor sites frequently receive incorrect information from sources claiming to be in the know. Consequently, we currently view this report with considerable skepticism pending additional information.

The MacBook Pros were last updated in June and are due for a refresh. Evidence of a Core i7-based MacBook Pro surfaced in Geekbench's results just over a month ago, and a number of other reports of new machines appeared in subsequent weeks. The rumor mill has been relatively quiet for the past couple of weeks, however, despite considerable interest in and expectation of updated models.

Update: 9 to 5 Mac now reports that the cited source may have been a hoax, although it notes that it has received multiple tips of a MacBook Pro release in the very near future.

Related Roundup: MacBook Pro

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Consumer Reports yesterday announced the release of new ratings of computer tech support ratings for both laptops and desktop, and while the full details are restricted to subscribers, CNET reveals that Apple dominated the rankings. Not only did Apple top both the overall laptop and desktop categories, but also took top honors in every single sub-category, including problem resolution, phone wait times, phone staff performance, and online support.

For laptop computers, Apple scored 86 out of a possible 100. That's 23 points above its nearest competitor, Lenovo, which scored a 63. In fact, Apple scored the highest in each of the Consumer Reports categories.

Apple saw even better performance in its desktop computers, grabbing a score of 87 and easily out-distancing second-place Dell, which earned a score of only 55. Also of note is Acer, which had by far the lowest tech support scores in the ratings even as it has surged past Apple in U.S. market share by riding the wave of netbook popularity in recent years.

Apple has traditionally performed very well in Consumer Reports' surveys, and last year the company's notebooks even sweeped the magazine's recommendations.

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Barnes & Noble today officially acknowledged that it is developing an iPad-specific application that will provide access to content available in the company's eBookstore.

Designed specifically for the iPad, our new B&N eReader will give our customers access to more than one million eBooks, magazines and newspapers in the Barnes & Noble eBookstore, as well as the existing content in their Barnes & Noble digital library. (That includes eBooks and content customers have downloaded to their nook eBook reader.)

The news should not come as a tremendous surprise, as the company already offers a B&N eReader application for the iPhone and iPod touch. Unlike the existing iPhone application, however, Barnes & Noble's eBookstore will offer direct competition with Apple's iBookstore planned for the iPad.

Barnes & Noble's eBookstore allows users to purchase electronic book material and store it online in their "eBook Library". Users who wish to view content on-the-go can download it to their portable devices and view it using the company's eReader applications for a number of different platforms.

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Forbes reports on information obtained by App Store research firm Busted Loop as part of its AppSlice project, revealing Apple's plans for eBook categories to be rolled out for its iBookstore.

AppSlice's findings point to a highly organized approach to bookselling. Apple has designated about 20 "top-level" categories for books, including "Fiction & Literature", "Reference," "Romance," "Cookbooks" and "Comics & Graphic Novels." Below those categories lie more than 150 sub-categories, including some very specific genres, such as "Manga" under "Comics & Graphic Novels," "Special Ingredients" under "Cookbooks," and "Etiquette" under "Reference." Some sub-categories, such as "Fantasy" and "Science Fiction & Literature," even have sub-sub-categories ("Historical" and "Paranormal," for example.) There are also two sections for "Erotica" books; one under "Fiction & Literature" and one under "Romance."

The report notes that the apparent categorization system for eBooks, which has reportedly changed several times since the iPad and iBookstore were announced January, appears to offer a great deal more specificity than Apple's App Store, which currently offers 20 different top-level categories with only its "Games" category offering sub-categories for further sorting.

Busted Loop's data also reveals that a little over 10% of the App Store's current applications have already been certified as being iPad-compatible. As with the existing App Store system, the "iPad Wi-Fi" and "iPad 3G" appear as separate entries for developers to list compatibility, as some applications such as those requiring GPS functionality will only be compatible with the 3G models. Likewise, some existing App Store applications such as those utilizing the iPhone's camera will not be compatible with the iPad at all.

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BBC News reports that Pink Floyd has won a legal battle with its record label EMI over whether the label should be allowed to distribute digital versions of the band's material on a track-by-track basis as it does through Apple's iTunes Store. Pink Floyd is one of a number of high-profile bands that have objected to the splitting up of what it considers to be single pieces of work.

The rock legends, signed to EMI since 1967, said their contract meant their albums could not be split up without their permission.

A judge agreed, saying the contract contained a clause to "preserve the artistic integrity of the albums".

EMI has been ordered to pay 40,000 ($60,000) in costs, with a further fine to be decided.

Pink Floyd's current contract with EMI was signed prior to the advent of digital download music stores, and the band's lawyers argued that it made little sense that the contract's restrictions against the splitting up of "seamless" material would apply to physical distribution while digital distribution would be treated as a "free-for-all". For its part, EMI argued that use of the word "record" in the contract suggested that the agreement covered only physical media.

Pink Floyd's content remains available on an individual track basis in the iTunes Store, and it is unclear if there will be changes to that arrangement in the near future.

Related Forum: Mac Apps

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AppleInsider reports that it has received information from sources claiming that iPhone OS 4.0, likely scheduled for release later this year alongside new handset models, will support multitasking by allowing multiple applications to run simultaneously. The report, however, offers no details on how this will be implemented beyond noting that it will take advantage of interfact technology used in Mac OS X.

People with a proven track record in predicting Apple's technological advances tell AppleInsider that the Cupertino-based company has developed a "full-on solution" to multitasking on the iPhone OS but offered no specifics on how the technology would optimize resource conservation and battery life -- two of the most critical issues surrounding the matter, alongside security.

From a user-facing perspective, Apple plans to deliver a multi-tasking manager that leverages interface technology already bundled with its Mac OS X operating system, according to those same people. It was requested that specifics be withheld at this time, as the iPhone Software 4.0 remains under development and reportedly has a quite 'way to go' before it's ready for prime time.

A separate report several months ago indicated that iPhone OS 4.0 will include multitasking, although the OS was at the time expected by some to be introduced at Apple's late January media event where it introduced the iPad.

Apple last year implemented Push Notifications as a means to allow applications to offer information to users without requiring that they be running.

Related Forum: iPhone

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In its annual list of the world's billionaires, Forbes this year ranked Apple CEO Steve Jobs in a tie with six others for 136th place with a net worth of $5.5 billion. Jobs' net worth is up from $5.1 billion in an October 2009 Forbes ranking of richest Americans and up from $3.4 billion and 178th place in last year's world ranking.

Following months of rumor and speculation, cultish king of the iGeeks presented the highly anticipated iPad in January; ten-inch, multi-touch computer intended to fill gap between smartphone and laptop. Delighted: nerds everywhere. Scared to death: newspaper and magazine publishers. Also unveiled new iBookstore and iBooks application in direct challenge to Amazon's Kindle; several book publishers have committed to content agreements.

Jobs is Disney's largest individual shareholder by virtue of the company's 2006 acquisition of Pixar, and continued increases in Disney's stock price since a deep low almost exactly a year ago have pushed his stake in the company to $4.2 billion. Apple's stock, meanwhile, has continued to soar and is up more than 150% over the past year.

Mexican telecommunications tycoon Carlos Slim Hel took the top spot in this year's rankings at $53.5 billion, just ahead of Microsoft founder Bill Gates, who had held the top spot 14 out of the previous 15 years.

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ZDNet reports that it has received information from tipsters claiming that Apple will release new Mac Pro models next Tuesday, adding a hexacore Core i7-based model to its lineup.

I'm getting tips in from sources who claim that Apple is set to revamp its high-end Mac Pro line, adding a 'hexacore' Core i7-980x model to the line up.

All information points to this happening next Tuesday, March 16th.

Some confusion has arisen over what chips Apple will use in its next-generation Mac Pro. Hardmac has been keeping a close eye on Mac Pro developments, and has been talking up Intel's hexacore Core i7-980X as the next chip for the Mac Pro as cited in today's ZDNet report. That processor is reportedly scheduled to be launched next Tuesday, coinciding with rumors of Apple's Mac Pro refresh.

Apple, however, has typically used server-branded Xeon chips in its Mac Pro line, and Intel is also expected to debut a number of new Xeon 5600-series chips on that day. In particular, the Xeon X5680 rumored for release on Tuesday is very similar in many respects to the Core i7-980X and could also be a candidate for inclusion in the Mac Pro.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Apple yesterday released the fourth beta version of the SDK for iPad developers, and observers have started to find a few differences popping up in the latest update.

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9 to 5 Mac reports that Apple has added support for "3Tap" and "LongPress" gestures to the SDK, suggesting that the company is opening the door for developers to take advantage of these gestures in their applications. The gestures themselves are not new, as Apple has utilized them for such options as turning the iPhone's display on and off when using VoiceOver (triple tap) and activating copy/cut/paste (long press), but the added files should make it easier for developers to use them.

9 to 5 Mac also notes that Apple has removed several icons that previously hinted at the ability to accept or decline video chats on the iPad. Despite the apparent absence of a camera in the iPad, hooks for videoconferencing were discovered in the iPad SDK, leading to speculation that either a camera would be an added feature announced before launch or had been planned and was scrapped for unknown reasons. Hints of front-facing camera capabilities have continued to surface in iPad SDK betas, but it appears that Apple has begun removing some of these references.