Everything Apple Announced at Today's 'Gather Round' Event in 6 Minutes

Apple today held its annual iPhone-centric event, and this year's keynote saw the debut of impressive new iPhone and Apple Watch models.

It took Apple two hours to introduce the iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4 models, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of all the announcements.


The $999 iPhone XS and and $1,099 XS Max, Apple's two OLED devices in 5.8 and 6.5-inch sizes, were the star of the event, but Apple also introduced the 6.1-inch $749 iPhone XR and impressive new Apple Watch Series 4 models with larger displays, tweaked designs, and an ECG function for better than ever health monitoring.

We've rounded up all of our coverage of today's event in the post below, so make sure to check out everything so you don't miss any of the updates.

iPhone XS, XS Max and XR

Apple Watch Series 4

Software

Other Announcements

The iPhone XS, iPhone XS Max, and Apple Watch Series 4 will be available for pre-order on Friday, September 14, at 12:01 a.m. Pacific Time ahead of a September 21 launch.

Apple's new iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forums: Apple Watch, iPhone

Top Rated Comments

19callum93 Avatar
48 months ago
I feel exhausted and deflated. That was a hard keynote to get through. I’m feeling uninspired and very underwhelmed.
Score: 31 Votes (Like | Disagree)
InVinoVeritasty Avatar
48 months ago
Everything Apple Announced at Today's 'Gather Round' Event in ('https://www.macrumors.com/2018/09/12/everything-apple-announced-2018-iphone-event/')One Word:
Yawn
Score: 24 Votes (Like | Disagree)
Flyc17 Avatar
48 months ago
Ha ha. I just watched some of it. These billionaires dress like a bunch of slobs with their shirt tails hanging out, in sneakers, with poor fitting clothes. They're trying to make you think they're just like you and me. They're trying too hard. It's all pretty funny. They're not like you and me. They've lost touch with the mainstream. Especially considering their phone gadget costs over $1100 now. Who are they kidding? What a BORING release. Shame on Apple for gouging everyone in a mediocre release.
Score: 18 Votes (Like | Disagree)
DevNull0 Avatar
48 months ago
This is the quiestest I've seen sites like this following an iPhone keynote.

The magic is certainly gone.
Honestly, I think most of the old fans have moved on from Apple. We weren't trolling, we were venting frustration at the death of the Apple we loved. Even the faintest hope of a redemption is dead.

There's really not much to say, today's keynote speaks for itself. Apple is now nothing but a cheesy toy company for the under 25 crowd. Profitable now, but a very dangerous spot long term.
Score: 15 Votes (Like | Disagree)
InVinoVeritasty Avatar
48 months ago
If USB-C is so awesome, why didn't we see it today? I have a small fortune in dongles now. Or is that the idea?
Score: 11 Votes (Like | Disagree)
Altis Avatar
48 months ago
This is the quiestest I've seen sites like this following an iPhone keynote.

The magic is certainly gone.
Score: 11 Votes (Like | Disagree)

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