Everything Apple Announced at Today's 'Gather Round' Event in 6 Minutes

Wednesday September 12, 2018 4:05 pm PDT by Juli Clover
Apple today held its annual iPhone-centric event, and this year's keynote saw the debut of impressive new iPhone and Apple Watch models.

It took Apple two hours to introduce the iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4 models, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of all the announcements.

Subscribe to the MacRumors YouTube channel for more videos.

The $999 iPhone XS and and $1,099 XS Max, Apple's two OLED devices in 5.8 and 6.5-inch sizes, were the star of the event, but Apple also introduced the 6.1-inch $749 iPhone XR and impressive new Apple Watch Series 4 models with larger displays, tweaked designs, and an ECG function for better than ever health monitoring.

We've rounded up all of our coverage of today's event in the post below, so make sure to check out everything so you don't miss any of the updates.

iPhone XS, XS Max and XR

Apple Watch Series 4

Software

Other Announcements

The iPhone XS, iPhone XS Max, and Apple Watch Series 4 will be available for pre-order on Friday, September 14, at 12:01 a.m. Pacific Time ahead of a September 21 launch.

Apple's new iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch.

Related Roundups: Apple Watch, watchOS 6, iPhone XS
Tag: September 2018 event
Buyer's Guide: Apple Watch (Buy Now)
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19callum93
18 months ago
I feel exhausted and deflated. That was a hard keynote to get through. I’m feeling uninspired and very underwhelmed.
Rating: 31 Votes
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InVinoVeritasty
18 months ago
Everything Apple Announced at Today's 'Gather Round' Event in ('https://www.macrumors.com/2018/09/12/everything-apple-announced-2018-iphone-event/')One Word:
Yawn
Rating: 24 Votes
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Flyc17
18 months ago
Ha ha. I just watched some of it. These billionaires dress like a bunch of slobs with their shirt tails hanging out, in sneakers, with poor fitting clothes. They're trying to make you think they're just like you and me. They're trying too hard. It's all pretty funny. They're not like you and me. They've lost touch with the mainstream. Especially considering their phone gadget costs over $1100 now. Who are they kidding? What a BORING release. Shame on Apple for gouging everyone in a mediocre release.
Rating: 18 Votes
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DevNull0
18 months ago

This is the quiestest I've seen sites like this following an iPhone keynote.

The magic is certainly gone.


Honestly, I think most of the old fans have moved on from Apple. We weren't trolling, we were venting frustration at the death of the Apple we loved. Even the faintest hope of a redemption is dead.

There's really not much to say, today's keynote speaks for itself. Apple is now nothing but a cheesy toy company for the under 25 crowd. Profitable now, but a very dangerous spot long term.
Rating: 15 Votes
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InVinoVeritasty
18 months ago
If USB-C is so awesome, why didn't we see it today? I have a small fortune in dongles now. Or is that the idea?
Rating: 11 Votes
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Altis
18 months ago
This is the quiestest I've seen sites like this following an iPhone keynote.

The magic is certainly gone.
Rating: 11 Votes
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Niklas_nick
18 months ago
This was a ******** event. Apple Watch Series 4 is cool, but the iPhone refresh wasn't noteworthy. 2.5 devices don't justify a two hour keynote.
Rating: 11 Votes
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robbyx
18 months ago
I thought the keynote was pretty boring overall. Jeff Williams is not a good presenter. Ive's douchey video narration is getting tough to take. He's beginning to sound like a caricature of himself. But Cook's creepy, breathy delivery of certain words, like magical and amazing, was the most off-putting.

I didn't have very high expectations for this keynote, so I wasn't disappointed. The only thing that really impressed me was the new Watch. The fall detection and ECG features are going to be very attractive to older customers. And hypochondriacs. The Watch at least demonstrated some tangible innovations. The new iPhones, despite the improved hardware (which is impressive, performance-wise), didn't bring anything new to the table.

And the price tags are getting a little ridiculous.

I feel like Apple is coasting these days.
Rating: 9 Votes
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dilbert99
18 months ago

Could be because the rumors revealed most of the details in advance, with even a couple accidental leaks from Apple themselves contributing to it...

The only big details the predictions / rumors largely got wrong were: the Xs price ($100 higher than expected), and the inclusion of a USB-C fast charger (nope).

Nah, he is deflated because Apple took two hours to do what could be done in a website addendum. While sprouting adjectives like someone with the runs.

I remember an Apple that used to sell its products on what you could do with them rather than what was inside. Take for instance the “A14 bionic” chip which is so pretentious.

I did note that Apple didn’t have the courage to keep the iPhone X at a lower price point.

The new xs max should have been the price replacement for the x with the smaller one less expensive but we continue to see an Apple that is obsessed with that honey pot of cash and control.

When am I going to see announcements that show Apple really cares about its customers more than the bottom line or its dictatorship control.

How about allowing me to change the default search engine, voice assistant, maps or the faces in my watch.
Rating: 9 Votes
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sturek
18 months ago
I kept getting distracted by Tim's white sneakers....at least they had laces rather than velcro.
Rating: 8 Votes

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