iPhone XS and XS Max in silver, space gray, and gold.
Everything Apple Announced at Today's 'Gather Round' Event in 6 Minutes
Apple today held its annual iPhone-centric event, and this year's keynote saw the debut of impressive new iPhone and Apple Watch models.
It took Apple two hours to introduce the iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4 models, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of all the announcements.
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The $999 iPhone XS and and $1,099 XS Max, Apple's two OLED devices in 5.8 and 6.5-inch sizes, were the star of the event, but Apple also introduced the 6.1-inch $749 iPhone XR and impressive new Apple Watch Series 4 models with larger displays, tweaked designs, and an ECG function for better than ever health monitoring.
We've rounded up all of our coverage of today's event in the post below, so make sure to check out everything so you don't miss any of the updates.
iPhone XS, XS Max and XR
Apple's new iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch.
It took Apple two hours to introduce the iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4 models, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of all the announcements.
The $999 iPhone XS and and $1,099 XS Max, Apple's two OLED devices in 5.8 and 6.5-inch sizes, were the star of the event, but Apple also introduced the 6.1-inch $749 iPhone XR and impressive new Apple Watch Series 4 models with larger displays, tweaked designs, and an ECG function for better than ever health monitoring.
We've rounded up all of our coverage of today's event in the post below, so make sure to check out everything so you don't miss any of the updates.
iPhone XS, XS Max and XR
- Apple Announces 'iPhone XS' and 'iPhone XS Max' With Gold Color, Faster Face ID, and More
- Apple's iPhone XS, XS Max and XR Won't Ship With Lightning to 3.5mm Headphone Jack Adapter
- Apple Reveals 'iPhone XR' With 6.1-Inch Liquid Retina LCD Display and Six Color Options Starting at $749
- Apple's 2018 iPhones Continue to Ship With 5W Power Adapter
- Apple Releases New Cases for iPhone XS and XS Max
- Apple Debuts New AppleCare+ Theft and Loss Plan Priced at $299 for iPhone XS and XS Max
- iPhone XS and iPhone XS Max to be Available SIM-Free at Launch
- iPhone XS Hands On: XS Max Feels 'Shockingly' Light, Killer Features are Depth of Field Slider in Photos and Dual SIM
- eSIM in iPhone XS, XS Max and iPhone XR Won't Be Available at Launch, Apple to Activate Later
- iPhone XS Max is Apple's Most Expensive iPhone Model to Date at $1,449 for 512GB
- iPhone XS and XS Max Feature Upgraded IP68 Water and Dust Resistance
- iPhone XR Hands-On: Vibrant Colors, Solid Camera/Display, and Cheaper Price Should Entice Many Users
- New 2018 iPhones Support Background NFC Tag Reading, No App Required
- Apple's 2018 iPhones Support T-Mobile's 600MHz LTE Spectrum for Improved LTE Performance
- Apple Unveils Apple Watch Series 4 With 30 Percent Larger Display, Thinner Body, ECG Reader, Fall Detection, and More
- Apple Watch Gains New Band Colors in Sport, Sport Loop, Leather, and Stainless Steel
- Apple Watch Series 4 Hands-On: Larger Displays, New Finishes, Slightly Thinner, ECG, and More
- Electrocardiogram Functionality in New Apple Watch Series 4 Models Limited to US, Coming Later This Year
- Apple Seeds iOS 12 Golden Master to Developers and Public Beta Testers Ahead of September 17 Launch Date
- Apple Seeds Eleventh Beta of macOS Mojave to Developers Ahead of September 24 Launch
- Apple Seeds tvOS 12 Golden Master to Developers and Public Beta Testers
- Apple Seeds watchOS 5 Golden Master to Developers
- Upcoming HomePod Software to Add Call Support, Multiple Timers, Find My iPhone, Lyric Search and More
- Apple Requiring All New Apps and App Updates to be Built With iOS 12 SDK by March 2019
- Apple Discontinues iPhone SE, iPhone 6s and iPhone X
- Apple Discontinues Apple Watch Edition
- Apple Shares Full Video of Today's 'Gather Round' iPhone and Apple Watch Event
- Apple Releases New Beats Solo3 Wireless and UrBeats3 to Match iPhone XS and iPhone XR
- After No Sign of AirPower at Today's Event Apple Wipes Most Mentions From Website
- Apple's Event Intro Video Hints at 'Hey Siri' Support for AirPods
Apple's new iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch.
Tag: September 2018 event
Buyer's Guide: Apple Watch (Buy Now)
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Top Rated Comments
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1 week ago
I feel exhausted and deflated. That was a hard keynote to get through. I’m feeling uninspired and very underwhelmed.
1 week ago
Everything Apple Announced at Today's 'Gather Round' Event in ('//www.macrumors.com/2018/09/12/everything-apple-announced-2018-iphone-event/')One Word:
Yawn
Yawn
1 week ago
Ha ha. I just watched some of it. These billionaires dress like a bunch of slobs with their shirt tails hanging out, in sneakers, with poor fitting clothes. They're trying to make you think they're just like you and me. They're trying too hard. It's all pretty funny. They're not like you and me. They've lost touch with the mainstream. Especially considering their phone gadget costs over $1100 now. Who are they kidding? What a BORING release. Shame on Apple for gouging everyone in a mediocre release.
1 week ago
This is the quiestest I've seen sites like this following an iPhone keynote.
The magic is certainly gone.
Honestly, I think most of the old fans have moved on from Apple. We weren't trolling, we were venting frustration at the death of the Apple we loved. Even the faintest hope of a redemption is dead.
There's really not much to say, today's keynote speaks for itself. Apple is now nothing but a cheesy toy company for the under 25 crowd. Profitable now, but a very dangerous spot long term.
1 week ago
This was a ******** event. Apple Watch Series 4 is cool, but the iPhone refresh wasn't noteworthy. 2.5 devices don't justify a two hour keynote.
1 week ago
If USB-C is so awesome, why didn't we see it today? I have a small fortune in dongles now. Or is that the idea?
1 week ago
This is the quiestest I've seen sites like this following an iPhone keynote.
The magic is certainly gone.
The magic is certainly gone.
1 week ago
Could be because the rumors revealed most of the details in advance, with even a couple accidental leaks from Apple themselves contributing to it...
The only big details the predictions / rumors largely got wrong were: the Xs price ($100 higher than expected), and the inclusion of a USB-C fast charger (nope).
I remember an Apple that used to sell its products on what you could do with them rather than what was inside. Take for instance the “A14 bionic” chip which is so pretentious.
I did note that Apple didn’t have the courage to keep the iPhone X at a lower price point.
The new xs max should have been the price replacement for the x with the smaller one less expensive but we continue to see an Apple that is obsessed with that honey pot of cash and control.
When am I going to see announcements that show Apple really cares about its customers more than the bottom line or its dictatorship control.
How about allowing me to change the default search engine, voice assistant, maps or the faces in my watch.
1 week ago
I thought the keynote was pretty boring overall. Jeff Williams is not a good presenter. Ive's douchey video narration is getting tough to take. He's beginning to sound like a caricature of himself. But Cook's creepy, breathy delivery of certain words, like magical and amazing, was the most off-putting.
I didn't have very high expectations for this keynote, so I wasn't disappointed. The only thing that really impressed me was the new Watch. The fall detection and ECG features are going to be very attractive to older customers. And hypochondriacs. The Watch at least demonstrated some tangible innovations. The new iPhones, despite the improved hardware (which is impressive, performance-wise), didn't bring anything new to the table.
And the price tags are getting a little ridiculous.
I feel like Apple is coasting these days.
I didn't have very high expectations for this keynote, so I wasn't disappointed. The only thing that really impressed me was the new Watch. The fall detection and ECG features are going to be very attractive to older customers. And hypochondriacs. The Watch at least demonstrated some tangible innovations. The new iPhones, despite the improved hardware (which is impressive, performance-wise), didn't bring anything new to the table.
And the price tags are getting a little ridiculous.
I feel like Apple is coasting these days.
1 week ago
I kept getting distracted by Tim's white sneakers....at least they had laces rather than velcro.
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