Apple Shares Full Video of Today's 'Gather Round' iPhone and Apple Watch Event

Apple's iPhone-centric event that saw the launch of new iPhone XS, XS Max, and iPhone XR models has officially wrapped up, and with the culmination of the event, Apple has posted the full video of the new product unveilings on its website.

For those who were avoiding news of the event because of being unable to watch the video due to work or school, the full event video will offer the chance to catch up on all of the announcements.

Apple will eventually publish the event video on its YouTube channel, but in the meantime, the company has shared several of the videos that were shown on stage, which we've included below.







We'll have plenty more coverage of the new iPhone and Apple Watch announcements today, including a video highlighting everything that was debuted, so make sure to stay tuned to MacRumors.com.

Related Forum: iPhone

Top Rated Comments

Niklas_nick Avatar
72 months ago
This should have been a press release.
Score: 6 Votes (Like | Disagree)
pete2106 Avatar
72 months ago
So this year we’ve had the most boring WWDC conference ever and now a September event where we knew literally everything they were gonna announce.

Going well.
Score: 5 Votes (Like | Disagree)
BreuerEditor Avatar
72 months ago
Being a video producer and motion graphic designer, that 108 second highlight was freakin' awesome!
Score: 4 Votes (Like | Disagree)
m0sher Avatar
72 months ago
All this did was make me more excited about iOS 12 :apple: and the update / speed upgrade I’ll be getting to my current X. :D
Score: 2 Votes (Like | Disagree)
Zachari Avatar
72 months ago
I am really sad they didn't add any new features to the iPhone. And no, color is not a feature no matter how many times Apple pretends it to be.
Score: 2 Votes (Like | Disagree)
ChrisMoBro Avatar
72 months ago
This should have been a press release.
Best. Comment. Ever.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...