MacRumors

References to a mysterious "Apple Watch Victory" have shown up on Apple's website in the United Arab Emirates, hinting at an alternate name the company may have considered for the Apple Watch Nike+.

An AppleCare+ support page for the United Arab Emirates, shared by 9to5Mac, mentions AppleCare+ options for the "Apple Watch" and "Apple Watch Victory," a product that does not exist.

On a similar page for Canada, the "Apple Watch" and the "Apple Watch Nike+" are listed in the same text, suggesting Apple perhaps planned to call the Apple Watch Nike+ the Apple Watch Victory at some point before changing the name to something more brand oriented.

applewatchvictory

United Arab Emirates AppleCare+ support page on top, Canadian AppleCare+ support page on bottom

It's possible "Apple Watch Victory" is an unreleased product, a scrapped product or an alternate name for a different version of the Apple Watch, but given the evidence of the two similar AppleCare+ pages, it seems most likely "Apple Watch Victory" was a code name or an alternate name considered for the Apple Watch Apple designed in collaboration with Nike.

Apple's AppleCare+ support page for the Apple Watch in the United States is worded differently, referring only to the Apple Watch without a mention of specific models in the section in question.

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While inconsequential, it's always interesting to get an inside look at the changes that a product goes through before release and a glimpse at one of the names that Apple used as a code name or considered using for the Apple Watch Nike line.

The Apple Watch Nike+, which is an Apple Watch Sport model with Nike branding, Nike software, and a unique perforated Sport Band, officially launches on Friday, October 28. 38mm models are priced at $369 and 42mm models are priced at $399.

Update: The "Apple Watch Victory" mention has been removed from Apple's website.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Apple today seeded the fourth beta of an upcoming iOS 10 update to developers and public beta testers for testing purposes, one week after seeding the third iOS 10.1 beta and more than a month after releasing iOS 10 to the public.

Registered developers can download the new iOS 10.1 beta from the Apple Developer Center or over-the-air once the proper configuration profile is installed. Public beta testers can download the update over-the-air after installing the configuration profile from Apple's beta testing website.

iOS 10.1 introduces a new "Portrait" mode for the iPhone 7 Plus that allows it to use the two built-in cameras to create shallow depth of field portrait photos with blurred backgrounds.


To achieve the blurred look, the image signal processor in the iPhone 7 Plus uses the wide-angle camera to create a depth map, dissecting the different layers of the photo to decide what to blur. It works on people, pets, and objects, but does require good lighting to achieve the proper effect.

The update also likely includes bug fixes and other under-the-hood improvements to address issues that have been uncovered since iOS 10 was released, such as an ongoing CallKit bug that has caused CallKit to function unreliably.

iOS 10 has been described by Apple as the "biggest release ever" for iOS users, with features that include a redesigned Lock screen, a Siri SDK to allow third-party apps to integrate with Siri, and a completely overhauled Messages app with stickers, a full App Store, Digital Touch, Bubble Effects, and more.

Other features include a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and redesigned Maps and Apple Music apps. For more details on iOS 10, make sure to check out our iOS 10 roundup.

Related Forum: iOS 10

Insurance plans offered on a monthly basis from AT&T will soon cover cracked screens, according to recently updated information on AT&T's website (via AndroidPolice). Starting on November 15, AT&T customers who have an iPhone 6, 6s, 6 Plus, 6s Plus, or SE and an eligible insurance plan will be able to pay $89 to have a broken screen repaired.

A limited number of Android phones are also eligible for screen repairs, but notably missing is Apple's most recent iPhone 7 and iPhone 7 Plus devices, perhaps due to repair costs or the availability of parts. AT&T warns that repairs may use new or refurbished parts and could include non-original manufacturer parts.

attinsurancescreenrepair
The new cracked screen repair option is available to customers who have Mobile Insurance, Mobile Protection Pack, Mobile Protection Pack for Business and Multi-Device Protection Pack service. According to AT&T, same-day screen repairs will be available in most cases and are done by Asurion-certified technicians. All repairs include a 12-month warranty.

This will give you the opportunity to get your screen repaired as soon as the same day. You can file a claim in the morning and, if approved, schedule an Asurion-certified technician to repair your cracked screen as soon as the same afternoon, subject to appointment availability.

AT&T's screen repair program comes shortly after AT&T raised its device replacement costs across the board on September 1. The program is launching in 15 markets on November 15, including San Diego, San Francisco, Pittsburgh, Orlando, Los Angeles, and Boston. It will expand to 29 additional markets on December 1.

Mobile insurance from AT&T is available for $7.99 per month and covers damage, loss, theft, and out-of-warranty malfunctions. The $89 screen repair option will be a welcome change for many iPhone owners with AT&T insurance, as replacement iPhones (iPhone 5 and later) are priced at $225 and up [PDF].

Tag: AT&T

iOS-9-SiriCarnegie Mellon University professor Russ Salakhutdinov has been hired by Apple to lead a team focused on artificial intelligence, according to a tweet Salakhutdinov sent out this morning. He will continue to teach at Carnegie Mellon, but will also serve as "Director of AI Research" at Apple.

In his tweet, Salakhutdinov says he is seeking additional research scientists with machine learning expertise to join his team. An included job posting asks that candidates have experience with Deep Learning, Computer Vision, Machine Learning, Reinforcement Learning, Optimization, and/or Data Mining.

Salakhutdinov specializes in statistical machine learning and has authored many papers on neural networks, deep kernel learning, reinforcement learning, and other related topics.

His expertise may be used to improve services like Siri, which has been in the spotlight recently after journalist Walt Mossberg wrote a piece calling the personal assistant "limited," "unreliable," and "dumb." Siri is powered by a neural network and uses machine learning techniques to improve over time, as do other Apple features like Spotlight, QuickType, Photos, autocorrect, Maps, and more.

Salakhutdinov's hiring comes as rumors suggest Apple is aiming to improve Siri as part of an effort to build the personal assistant into an Amazon Echo-like smart home product that would be able to do things like control smart home accessories.

Apple is also on the verge of finishing an R&D research center in Yokohama, Japan, which will focus on "deep engineering" and developing Apple's artificial intelligence services.

Apple today updated several of its international websites with iPhone 7 and 7 Plus launch dates, announcing the expansion of the new devices to Egypt, Colombia, Cameroon, Kenya, Botswana, Moldova, and Mozambique.

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Apple previously updated its websites in Israel, South Korea, Thailand, Morocco, Madagascar, Uganda, Senegal, and Mauritius, other countries that will see late October launches. Launch dates are as follows:

October 20:
Egypt
Israel

October 21:
Colombia
South Korea
Thailand
Mauritius
Morocco
Madagascar

October 28:
Cameroon
Kenya
Mozambique
Botswana
Uganda
Senegal
Moldova

iPhone 7 and iPhone 7 Plus launched in the United States, Australia, Canada, France, Germany, the United Kingdom, and other first wave countries on September 16, followed by more than 30 additional countries on September 23 and another 9 in early October, including India, Macao, Macedonia, Malaysia, Montenegro, South Africa, Turkey, Jordan, and Oman.

Related Forum: iPhone

Apple today released the second official update to the iOS 10 operating system, nearly one month after releasing iOS 10.0.2 and a month and a half after providing the new iOS 10 operating system to the public. iOS 10.0.3 comes ahead of iOS 10.1, a more significant update that brings a Portrait mode depth-of-field effect to the iPhone 7 Plus.

iOS 10.0.3 can be downloaded as an over-the-air update on all iPhone 7 and iPhone 7 Plus devices.

10-0-3
Today's update includes a fix for a bug that could cause issues with cellular connectivity, a problem that only affected the new iPhone 7 and the iPhone 7 Plus. Shortly after the iPhone 7 was released, a number of Verizon users began experiencing a serious issue that caused them to regularly lose LTE connectivity on their new device. It was later discovered that the issue affected iPhone 7 and 7 Plus devices associated with other carriers as well, and it should now be fixed for all users.

iOS 10 is a major update that includes features like a redesigned Lock screen experience, a revamped Messages app with a full App Store, a Siri SDK for developers, new looks and features for Maps and Apple Music, and tons more. Make sure to check out our iOS 10 roundup for details.

Related Forum: iOS 10

A class action lawsuit filed by four former Apple retail employees over alleged California Labor Code violations commences tomorrow in San Diego Superior Court.

apple_retail_employees
A civil jury trial is scheduled to begin Tuesday at 9:00 a.m. local time in a courtroom presided over by the Honorable Eddie C. Sturgeon, nearly two years after Apple's appeal and motion for dismissal was denied in the case. The lawsuit, titled Felczer vs. Apple Inc., falls under the court's Department 67.

The lawsuit, originally filed in 2011 and elevated to class action status in 2014, accuses Apple of failing to provide timely meal and rest breaks, failing to pay all wages due upon ending employment within the required time, and failing to provide accurate wage statements, according to court documents filed electronically.

The proposed class would involve all current, former, or prospective employees in California who have worked for Apple between December 16, 2007 and the time of trial, which totaled approximately 18,000 employees as of 2014. Any settlement awarded would be divided evenly between class members.

California Labor Code dictates that employees must be provided with at least a 30-minute meal break when the work period is more than five hours, and at least a 10-minute rest break for every four hours worked. The defendants claim Apple failed to always provide these breaks for at least four years prior to the lawsuit.

Meanwhile, the complaint notes Apple took several weeks to send out a final paycheck to multiple employees. As a result of these unlawful business practices, the lawsuit asks for compensatory damages and repayment of all wages owed, along with interest and legal fees, but it does not specify a damages amount.

In a new case that echoes Apple's past struggle with the FBI, the Department of Justice has been granted a warrant to search a home in Lancaster, California -- and all the smartphones inside of it -- for all "passwords, encryption keys, and other access devices that may be necessary to access" the various handsets and tablets discovered inside the location. Notably, this includes requiring every person inside the home to provide their fingerprints to the cops to bypass the biometric scanners of each device (via Forbes).

Filed May 9, 2016, a section of the warrant reads:

“authorization to depress the fingerprints and thumbprints of every person who is located at the SUBJECT PREMISES during the execution of the search and who is reasonably believed by law enforcement to be the user of a fingerprint sensor-enabled device that is located at the SUBJECT PREMISES and falls within the scope of the warrant.”

An anonymous person located at the home in question avoided providing details of the crime in question, but they did indicate that the warrant has been served. The person claimed that they did not know about the specifics of the warrant's parameters until it was served to them, and they are "trying to let this pass over" in the meantime.

iPhone-6s-Touch-ID
The case has been said to "shock" legal experts because of the legalese workaround used in the warrant. According to one expert, the government filed the warrant "on the assumption that they will learn more after they have a warrant," without providing any particulars as to what they plan to find at the home in question. This practice goes against the confines and scopes of usual warrants, and was seemingly an attempt to quietly include fingerprint data in the seizure of information.

Jennifer Lynch, senior staff attorney at the Electronic Frontier Foundation (EFF), added: “It’s not enough for a government to just say we have a warrant to search this house and therefore this person should unlock their phone. The government needs to say specifically what information they expect to find on the phone, how that relates to criminal activity and I would argue they need to set up a way to access only the information that is relevant to the investigation.

“The warrant has to be particular in how it describes the place to be searched and the thing to be seized and limited in scope. That’s why if a government suspects criminal activity to be happening on a property and there are 50 apartments in that property they have to specify which apartment and why and what they expect to find there.”

Lynch noted that "we've never seen anything like this," with the government's court filing revealing the first known attempt by the Department of Justice to acquire fingerprints of individuals in a certain location to unlock their smartphones. Lynch said that the filing cites "outdated cases" as the justification for bypassing self-incrimination laws to ultimately use a person's "body as evidence when it may be material."

“The reason I’m so concerned about this … is that it’s so broad in scope and the government is relying on these outdated cases to give it access to this amazing amount of information… The part the government is ignoring here is the vast amount of data that’s on the phone,” Lynch added.

“If this kind of thing became law then there would be nothing to prevent… a search of every phone at a certain location.”

Most recently, it was reported that the FBI was looking into "legal and technical options" for entering another iPhone, this one belonging to the culprit behind the Minnesota mall stabbings in September. The iOS version running on the iPhone is known only to the FBI, so if it's an older model (iOS 8 or prior) the government could potentially access it without the same drama that emerged following its request for Apple to unlock the San Bernardino shooter's iPhone earlier in the year.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Forum: iPhone

Apple Music's Beats 1 radio host and creative director Zane Lowe has been announced as a keynote speaker for 2017's South by Southwest music and film festival (via Billboard). Lowe has been tapped to give a presentation for the music portion of SXSW, which runs March 10-19 next year and also includes areas that branch into interactive media technologies.

Other than Lowe, speakers at next year's SXSW include Rogue One: A Star Wars Story director Gareth Edwards, Mount Everest photographer and climber Cory Richards, author Adam Grant, and many more. The festival has also announced more than 750 panels that will be at SXSW in 2017, including ones focused on topics like "Does Spotify Help More Than It Hurts?"

zane_lowe_press1

"The programming announced today reflects a lot of the bigger-picture trends we think will be getting the most buzz in March 2017," said Hugh Forrest, Chief Programming Officer. "These trends include innovation in the transportation space, the rise of artificial intelligence, more emphasis on innovation within healthcare, and an increase in creative industry inclusion.

Of course, the biggest trend for SXSW is always the convergence of the technology, music, and film industries, as different people from different sectors gain incredible value by sharing new ideas and new approaches to common challenges."

As Apple Music continues to grow, Apple executive Jimmy Iovine recently stated that the company is "building the right hybrid" that carefully balances technology with culturally aware paradigm shifts. Lowe was a host for BBC Radio before moving to Beats 1 and Apple Music, and has since helped Apple launch a number of new shows and programming blocks for the service.

Smart thermostat company Ecobee today announced the launch of a cheaper "Ecobee3 Lite" device that will deliver Ecobee's expected "superior comfort, control and energy savings" at $80 less than similar products from competitors, according to the company.

Similar to the flagship Ecobee 3 model, the Ecobee3 Lite has the same touchscreen controls and black aesthetic, and can be controlled from a smartphone through a connected Ecobee app. The cheaper model will also continue to support Apple's HomeKit platform, as well as Amazon Echo, Samsung SmartThings, Wink and IFTTT.

ecobee3-lite

“The new ecobee3 lite delivers the many features of a premium smart thermostat – beautiful design, superior comfort and an intuitive customer experience – but it’s kinder to our customers’ wallets than leading competitors,” said Stuart Lombard, President and CEO of ecobee. “ecobee3 lite upholds our continued promise to make customer’s lives simpler and better.”

To offset the entry-level cost, the Ecobee3 Lite loses a few features included with its $250 counterpart. Namely, the Lite isn't compatible with the company's room sensors, which Ecobee says help the system become smarter with additional sensors placed in multiple rooms so that the thermostat can accumulate a total view of a home's temperature level. Ecobee3 Lite also lacks smart occupancy detection, and doesn't support accessories like humidifiers, dehumidifiers, and ventilators.

In the United States, users will be able to purchase the Ecobee3 Lite beginning on October 31 for $169. The smart thermostat will be available at retail exclusively at Home Depot locations, and online at Amazon.com, HomeDepot.com, BestBuy.com and Ecobee.com. Canadian users will be able to buy the device for $219 (CAD) on Ecobee's website. To make sure your system is compatible with Ecobee, the company has created a compatibility checker.

Tag: Ecobee

Apple has made its Thai website black and white to honor the death of Thailand's king Bhumibol Adulyadej, who passed away last week at the age of 88. Bhumibol Adulyadej had served as the ninth monarch of Thailand since 1946, making him the world's longest-serving head of state at the time of his death ahead of Queen Elizabeth II.

apple-thailand-black-white
The monochrome website reflects Thai citizens who have dressed in pure black or black and white to mourn the loss of Bhumibol Adulyadej, who was a highly revered figure in the country. Thai TV stations have also provided footage of the king in black and white, colors that represent grief and purity respectively in the country.

customer-support-repsApple has informed retail employees it will be removing the Lead Creative role at its stores, according to multiple sources. The changes should take effect by mid November at all stores except select flagship locations.

Apple will be relegating current Lead Creatives to the role of Creative as part of the transition. A source said pay will remain the same for existing leads, but their current leadership responsibilities will be slowly removed.

The move comes less than three months after Apple introduced a new "Creative Pro" position above Creative. Retail employees holding this position are considered the most knowledgable about Apple products and services, providing customers with advice and expertise about products such as the iPhone. Creative Pros are situated on the sales floor, internally described as the Product Zone.

Approximately 18 million iOS users in the United States have turned on Apple's "Limit Ad Tracking" feature in settings, effectively preventing advertisements within apps from being targeted directly at them and their browsing habits. Based on a recent report from Adjust (via Advertising Age), that's now 20 percent of total iOS users in the United States who have LAT turned on.

Although it's been available for users since iOS 6 in 2012, a tweak to the feature in iOS 10 lets users completely avoid what's referred to as an "Identifier for Advertising," which pinpoints devices with a unique ID number to serve up targeted advertisements. With LAT turned on, users now become ghosts to IDFA requests from ad networks, making tracking the behavior of an iOS user "significantly more complicated."

limit-ad-tracking
Despite Apple's bolstering of the feature in iOS 10, Adjust's report noted that "on a global level, there's no evidence of an upward trend" of users becoming aware of LAT, which is somewhat hidden in the Privacy sub-menu of Settings.

"If people were more interested in reducing the number of retargeted ads, and if they were aware of the effects of the Limit Ad Tracking settings, we would expect a steadily rising trend throughout the last month as adoption of iOS 10 rises and people become aware of the changes. So far, on a global level, there's no evidence of an upward trend - the global rates are stagnant, at around 18%.

In spite of global stagnation, Adjust mentioned that in certain places -- particularly the United States -- LAT is beginning to become more well-known among consumers. Specifically, following the launch of iOS 10 in September, 2 million people activated LAT for the first time in the U.S.

Among other countries, Germany follows the U.S. in total iOS users with LAT activated (19.3 percent), followed by territories including the United Kingdom (16.5 percent), and Canada (14.4 percent). Places like the Netherlands, with 22 percent, beat out the United States. Countries where privacy concerns are raised see a higher percentage of users opting out of targeted advertising, but as Adjust said, "it’s not evenly distributed across countries, and it’s additionally not evenly distributed among target audiences."

With the growth of public knowledge surrounding such ad-blocking features, co-founder of Adjust Paul Muller noted that, "this is trending in a direction where it's not just the tech-savvy, ad-allergic crowd any more. Marketers will face a large, distributed and worst of all 'unknown' segment of users, especially in places like Germany and the U.S."

Related Forum: iOS 10

Apple-car-silhouetteApple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg.

Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims.

The project's shift has allegedly resulted in hundreds of employees being reassigned, let go, or leaving on their own terms since August, including more than 120 software engineers.

The remaining members of Apple's car team, which comprises about 1,000 people, are said to be working on "autonomous programs, vision sensors, and simulators for testing the platform in real-world environments." Apple is said to have kept staff numbers in the team steady by hiring people to help with the new focus.

The report follows months of internal struggles as Apple's so-called "Project Titan" team is believed to have faced delays and internal strife.

"Apple Car" lead Steve Zadesky reportedly stepped down from the project earlier this year, with his responsibilities shifting to Apple's hardware engineering chief Dan Riccio until longtime Apple executive Bob Mansfield took over the team in April and shifted the project's direction.

About a month later, Mansfield took the stage in a Silicon Valley auditorium packed with hundreds of Titan employees to announce the strategy shift, according to people who attended the meeting. Mansfield explained that he had examined the project and determined that Apple should move from building an outright competitor to Tesla Motors Inc. to an underlying self-driving platform.

While plans for an Apple-designed vehicle by the early 2020s are seemingly in flux, the company's research and development plans could change over the coming months and years. Nevertheless, Tesla CEO Elon Musk believes Apple will not have its own vehicle ready by 2020, calling it a "missed opportunity."

Apple and Huawei will be the biggest beneficiaries following the discontinuation of Samsung's Galaxy Note 7 line, according to research conducted by KGI Securities analyst Ming-Chi Kuo. The two companies will mainly see orders increased by users looking for a smartphone with dual camera support, including Apple's iPhone 7 Plus and Huawei's upcoming Mate 9.

While Kuo believes Apple will benefit majorly following Samsung's troubled Note 7, the analyst also says that those benefits are "largely reflected in raised forecasts," and not as much in actual iPhone shipping numbers. Of the original 12-14 million Note 7 units expected to ship in 2016 before the exploding battery drama, Kuo estimates 5-7 million Note 7 users may switch to iPhone, mainly expected to be the iPhone 7 Plus.

iphone7waterresistance

Consumers that have switched from Note 7 to iPhone after the recall and halted production can be identified as having the following characteristics: (1) no trust in the Samsung brand anymore; (2) could be former iOS users; (3) like dual camera feature; and (4) like the subsidy packages of telecom operators (iPhone 7 and 7 Plus were the most promoted flagship models in September).

Because of this, the analyst believes Apple's biggest benefits of the Note 7 discontinuation have already "peaked out." It's estimated that it will take Apple between 3 and 5 weeks to accommodate additional orders of the iPhone 7, especially "if the company does not expand the current production capacity of the iPhone 7 Plus."

Right behind Apple, Kuo believes that Huawei will gain the second biggest benefit of the Note 7's failure, particularly due to its foothold in China and Europe. With the impending launch of the Mate 9 in the fall, the analyst looks at Huawei as the best alternative for Note 7 users who are leaving Samsung's smartphone lineup but seeking to remain in the Android family.

Ultimately, Kuo notes that while the impact of the discontinuation of the Note 7 will likely not last very long, if Samsung makes the same mistakes on the Galaxy S8 -- expected to enter mass production in Q1 2017 -- the analyst believes its brand "will be hurt immensely." It's expected Samsung will be more patient with the S8, however, since the smartphone's 10 nanometer production process is facing yield issues and as a whole the company will "make greater efforts with quality control" after rushing to production with the Note 7.

The Note 7's discontinuation began with a recall of the devices in early September following a few user reports of exploding batteries in the smartphone. After the recall, Samsung faced a series of unfortunate events as its shares plummeted, supposedly safe replacement phones began exploding, and a Bloomberg report painted it in an unfavorable light, indicating that the company rushed the Note 7 into production to do battle with Apple's iPhone 7.

Prior to launch, rumors that eventually became true were suggesting that the iPhone 7 would not receive a major design change, so Samsung could therefore benefit from being an enticing alternative to users on the fence. The Note 7 is now officially discontinued, banned from all United States passenger flights, and expected to cost Samsung around $2.3 billion, essentially erasing "all the mobile business profit" from the company's revenue for the quarter.

Related Forum: iPhone

Apple CEO Tim Cook hinted that Japan has a big part to play in the company's ongoing development of AI, as he continued his travels around the country via bullet train on Monday.

Speaking to Nikkei Asian Review, Cook revealed that Apple's new advanced R&D center in Yokohama, currently scheduled for completion in December, would focus on "deep engineering" and would be "very different" from the R&D base Apple is building in China, without giving away specifics.

Tim Cook in Japan

Photo via Tim Cook

However, Cook intimated that one of its main focuses would be on developing Apple's artificial intelligence services – which recently drew some criticism in the press – and emphasized that the company wanted to leverage specifically Japanese expertise in the field.

"AI is horizontal in nature, running across all products, and is used in ways that most people don't even think about," said Cook. "We want the AI to increase your battery life, to recommend music to Apple Music subscribers... [to] help you remember where you parked your car."

Japan's robotics heritage is legendary, coming on the back of years of successfully building industrial robots, however the state of its AI research remains ambiguous, given its relative lack of investment in deep learning from large amounts of analyzed data, which U.S. companies like Facebook and Google are already heavily researching.

To improve on this front, Japan has just opened a Center for Advanced Integrated Intelligence Research in Tokyo (RIKEN), which specifically aims to develop systems of AI that will be able to solve problems using "Big Data". The institution will work with several large companies including Sony, NEC and Toyota, and is set to receive state funding of $99.7 million over the next financial year.

Elsewhere in his interview, Cook talked up the Japanese model of the iPhone with regard to its hardware integration with Sony's contactless FeliCa standard, which is widely used across the country for making quick payments. "Japan is important to us. FeliCa was born in Japan. So by extension, FeliCa is important," he said.

Cook also said he hoped the use of Apple Pay, the iPhone and the Apple Watch would promote a cashless society: "We would like to be a catalyst for taking cash out of the system," he said. "We don't think the consumer particularly likes cash."

In addition, Apple is said to be working with IBM and Japan Post Holdings to offer health care services for the country's elderly, with the iPad being at the center of the program. Given the rapid aging of the country's population, Cook said "Japan is in the best position to lead" the way on such technology.

Previously during his Japan visit, Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto and played Super Mario Run, which is expected to arrive on iPhones by the end of the year. It's unclear what else Cook is planning during the rest of his stay in the country.

Tag: Japan

With the introduction of the iPhone 7, Apple did away with the classic click-mechanism home button in favor of a "solid-state" pressure sensitive one that uses haptic feedback to mimic traditional button presses.

The programming that controls the Taptic Engine-powered feedback is deeply integrated into iOS 10, so much so that it appears Apple's latest iPhone is able to automatically offer a temporary workaround when its diagnostic software senses that the technology is playing up.

iphone 7 broken home button
MacRumors forum member 'iwayne' shared the above picture of his iPhone 7 display after the device unexpectedly turned itself off while charging and the haptic feedback began malfunctioning after a restart. A dialog prompt warns that the home button is in need of repair, but presents an alternative onscreen home button for temporary use until the phone has been turned in to Apple for servicing.

MacRumors has previously noted that the Taptic Engine can become unresponsive if the OS freezes, which forced Apple to change the reset process for the iPhone 7 series. Apple has also apparently safeguarded against instances when the button's haptic sensor system breaks completely, but whether or not its failure rate is any better than a physical button remains to be seen.

Rumors suggest Apple will ditch the iconic home button entirely for next year's "iPhone 8" in favor of one built directly into an edge-to-edge display, but it's unclear if Apple intends to implement the same button-based recovery methods for instances in which devices freeze or stop responding completely.

Related Forum: iPhone

Macy's today opened a new hub dedicated to Apple products at its flagship Herald Square store in Manhattan, becoming the first U.S. department store with a shopping area devoted to the brand, reports The Associated Press.

macys-store-within-a-store
The store-within-a-store concept, similar to those found in Best Buy and Walmart stores, has four light wood tables featuring a wide range of Apple products, including the Apple Watch, iPhones, iPads, iMacs, and MacBooks.

"This is one of the most sought-after products," Terry Lundgren, the outgoing CEO of Macy's, told The Associated Press. "We really cater to women better than most retail stores do. I do think that we are going to end up creating a business that is more female-friendly.

Macy's new Apple partnership, in the works for years, comes as the department store chain aims to reverse six straight quarters of declines for a key sales measure. Macy's is collaborating with other brands to create a so-called mini-mall.

The dedicated Apple section, located near the main 34th Street entrance, will be densely staffed to accommodate the 35,000 to 40,000 customers, and up to 75,000 during the holidays, that visit Macy's Herald Square location each week.