Amazon Drops Prices on 4K Content in UK After Apple Offers 4K for HD Prices [Updated]

With the release of the Apple TV 4K, Apple has started offering 4K content in its iTunes Store at HD prices, meaning the cost of a 4K movie maxes out at $19.99. Apple has also upgraded previously-purchased HD content to 4K at no additional cost to consumers.

In response, Amazon has started lowering the prices on 4K titles on its Amazon Video service in the UK. As Pocket-lint noticed, While prices could previously reach upwards of £24, 4K titles now range in price from £3.99 to £13.99. Amazon's 4K library isn't as large as Apple's, but with 4K streaming becoming more prevalent, it should continue to grow.

It's not yet clear if the price drops will expand to additional countries, but to remain competitive with Apple, Amazon will need to lower prices across the board. Many 4K movies in the U.S. continue to be priced at $29.99.

amazonprimevideo
Amazon's video content will be available to watch on the Apple TV when Amazon releases its Amazon Prime Video app later this year. There's currently no word on when the app might be released, but a rumor earlier today suggested it could launch this Thursday alongside NFL's Thursday Night Football games.

Amazon is also rumored to be planning to release its own upgraded Fire TV set-top box with support for 4K and HDR in the near future.

Update: It appears the price drop on 4K titles is limited to the UK at the current time, and this article has been updated accordingly.

Related Roundup: Apple TV
Tag: Amazon
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
M4 mini Glowing Blue

Apple Begins Selling Refurbished M4 Macs

Wednesday February 12, 2025 11:35 am PST by
Apple today added MacBook Pro and Mac mini models with M4 series chips to its certified refurbished store in the United States, Canada, the United Kingdom, and Ireland for the first time since the computers were introduced in October 2024. Some refurbished MacBook Pro models with M4 chips are also available in Belgium, Germany, the Netherlands, Spain, and select other European countries. ...
iPhone 16 Apple Store

iPhone 17 in New Sizes This Year: What to Know

Thursday February 13, 2025 2:45 am PST by
Last year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and this year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
Apple Ad on X

Apple Resumes Advertising on X

Wednesday February 12, 2025 2:18 pm PST by
Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk. For example, the @Apple account is running an ad promoting Safari's privacy features. The ad was spotted by MacRumors contributor Aaron Perris. The @AppleTV account has a...

Top Rated Comments

StarDal Avatar
97 months ago
Competition at work!
Score: 6 Votes (Like | Disagree)
oneMadRssn Avatar
97 months ago
Here is something you will never hear from an non-Apple user: "Thank you Apple, for lowering prices for us consumers across nearly the entire industry."
Score: 4 Votes (Like | Disagree)
CBlakeston Avatar
96 months ago
UK prices dropping before the US, in this current brexit cluster *beep* climate? Well I'll be :)

Competition is good, and the one winner in all this is us. 4K rentals for 99p in the iTunes store is something I hope continues rather than just a one-off.
Works for me. :) Yes, the ATV box is more expensive then others but effectively came with 40+ FREE 4K movies with more guaranteed to be added. Thats amazing value. Imagine how much it would cost to buy a cheap Fire stick or chrome cast and re-buy all movies in 4K on their services. Even at their newly reduced prices :P
Score: 1 Votes (Like | Disagree)
pat500000 Avatar
97 months ago
('https://www.macrumors.com/2017/09/25/amazon-4k-content-price-drop/')


With the release of the Apple TV 4K, Apple has started offering 4K content in its iTunes Store ('https://www.macrumors.com/2017/09/14/itunes-4k-hdr-content-rolling-out/') at HD prices, meaning the cost of a 4K movie maxes out at $19.99. Apple has also upgraded previously-purchased HD content to 4K at no additional cost to consumers.

In response, Amazon has started lowering the prices on 4K titles on its Amazon Video service. As Pocket-lint ('http://www.pocket-lint.com/news/142349-amazon-4k-movie-prices-plummet-to-combat-apple-tv-4k') noticed, While prices could previously reach upwards of $30, 4K titles now range in price from $5 to $19.99. Amazon's 4K library isn't as large as Apple's, but with 4K streaming becoming more prevalent, it should continue to grow.



Amazon's video content will be available to watch on the Apple TV when Amazon releases its Amazon Prime Video app later this year. There's currently no word on when the app might be released, but a rumor earlier today suggested ('https://www.macrumors.com/2017/09/25/amazon-prime-video-apple-tv-release-date-rumor/') it could launch this Thursday alongside NFL's Thursday Night Football games.

Amazon is also rumored to be planning to release ('http://www.pocket-lint.com/news/142208-new-amazon-fire-tv-devices-coming-later-this-year-with-4k-hdr-and-echo-functionality') its own upgraded Fire TV set-top box with support for 4K and HDR in the near future.

Article Link: Amazon Drops Prices on 4K Content After Apple Offers 4K for HD Prices ('https://www.macrumors.com/2017/09/25/amazon-4k-content-price-drop/')
still streaming, right?
Score: 1 Votes (Like | Disagree)
arggg14 Avatar
97 months ago
Competition is good!
Score: 1 Votes (Like | Disagree)
Makosuke Avatar
97 months ago
Based on ebook precedent, I guess this means it's time for the DOJ to investigate Apple again.
Score: 1 Votes (Like | Disagree)