Google Could Pay Apple $3 Billion to Remain Default Search Engine on iOS

Google is set to pay Apple nearly $3 billion this year to remain as the default search engine on iPhones and iPads, according to U.S. research and brokerage firm Bernstein (via CNBC).

According to the investor note, Google is paying out three times as much to Apple as it did in 2014 for the same privilege, with Google's licensing fees making up a large bulk of Apple's services business.

"Court documents indicate that Google paid Apple $1B in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3B," CNBC quoted analyst A.M. Sacconaghi Jr. as saying.

"Given that Google payments are nearly all profit for Apple, Google alone may account for five per cent of Apple's total operating profits this year, and may account for 25 per cent of total company OP growth over the last two years," he added.
Apple has increasingly highlighted its services business as a core component of its continued growth. In a recent conference call, for example, CEO Tim Cook said the company's services had become as large as a Fortune 100 company over the last 12 months.

Apple's iOS devices contribute about 50 per cent to Google's mobile search revenue, according to Sacconaghi, suggesting Google would be unlikely to walk away from the licensing deal even if it suspected Apple would stick with Google as the default search engine anyway, given its huge popularity.

Tag: Google


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14 months ago

Wow a lot of money for something users would probably default to anyway.


Most wouldn’t really care with Bing and Duck Duck Go.

They are fine and many times DDG yields better results than Google for me.

Google is too much centered on big media sites, leaving out voices that have better content. Don’t like their results, don’t like their bias.
Rating: 16 Votes
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14 months ago
DuckDuckGo ftw! :)
Rating: 15 Votes
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14 months ago

Wow a lot of money for something users would probably default to anyway.


There are lots of iPhone users that have no clue that those settings exists and wouldn't even know what those settings mean and would use whatever the default is.
Rating: 10 Votes
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14 months ago

Most wouldn’t really care with Bing and Duck Duck Go.

They are fine and many times DDG yields better results than Google for me.

You are kidding? Bing is hopeless and very, very few people outside of forums like this would have even of heard of DDG.
Rating: 8 Votes
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14 months ago
Wow a lot of money for something users would probably default to anyway.
Rating: 5 Votes
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14 months ago

If they wanted to search they would default to typing in google. Not sure why you're struggling with that.

I'm not sure you really fully understand what default means in this context!
Rating: 5 Votes
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14 months ago

Most wouldn’t really care with Bing and Duck Duck Go.

They are fine and many times DDG yields better results than Google for me.

Google is too much centered on big media sites, leaving out voices that have better content. Don’t like their results, don’t like their bias.

Ok but most people know about Google over DDG or Bing or any other. If there was no default search, they would most likely go to Google.
Rating: 4 Votes
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14 months ago
I wish Google would pay me to remain my default search engine...
Rating: 4 Votes
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14 months ago

Yes that’s my point. It’s a lot of money spent when most users would just default to using Google anyway.


Huh? Its the opposite of what you are saying. If it was not set as default, people wouldnt know how to change it and therefore would not be using Google if it is not the default option but thats what Google wants and pays for
Rating: 4 Votes
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14 months ago

Wow a lot of money for something users would probably default to anyway.


Except the people that are smart enough to switch default search engines aren't the ones Google is paying this fee to entice. Anyone that can figure out a way to switch a default setting likely doesn't click ads anyway. Those that have no clue are the ones that stick with what's the default and then click ads (causing direct revenue for Google). There's a ton more of those people then there are of ones that know anything beyond default.
Rating: 3 Votes
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