Ahead of next week's launch of the new Apple TV 4K with HDR support, Apple has begun releasing 4K HDR content on iTunes in the United States and other countries.
4K movies are denoted by a new "4K" and "Dolby Vision" tags visible in the iTunes Store and in the TV app on iOS devices, Macs, and the Apple TV. 4K content is not universally displaying across all devices just yet, but it should be rolling out fully soon.
A limited number of 4K movies are available at the current time, but availability should expand before the new Apple TV launches next week.
Apple's 4K movies are available at the same price as HD movies, and for iTunes customers who have already purchased HD quality content, Apple is upgrading the HD content to 4K at no additional cost.
The Apple TV 4K will be available for pre-order starting tonight at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time. Orders placed tonight will be delivered next week, on Friday, September 22, the official launch date of the device. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas.
You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple TV has bought the worldwide rights to "Small Prophets," breaking with how it normally operates in acquiring an existing English-language hit rather than commissioning a show of its own from the start.
Apple TV has typically developed or, at the very least, commissioned shows in-house and given them their premiere on the service, regardless of where they may eventually end up. This...
Wednesday August 19, 2026 7:43 am PDT by Joe Rossignol
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.
Below, we recap everything rumored for the next Apple TV, along with potential launch timing.
Rumored Features
A17 Pro Chip or Newer
The next Apple TV wi...
The difference is so negligible it doesn’t matter. The now defunct h.264 format was nearly indistinguishable from Blu-ray. The new h.265 codec should be identical to the UHD codec. A lot of the streaming issues in the display of 1080P format on iTunes was the AppleTV not the file itself. https://arstechnica.com/gadgets/2012/03/the-ars-itunes-1080p-vs-blu-ray-shootout/
There so much incorrect information here that it's useless to even bother trying to unpack it all...
Not true, 1080P streaming was the same as the Blu-ray counterpart. 4K shows on Netflix were the same as the UHD counterpart as well. I’d assume Apple’s h.265 codec will be able to handle it as well. The flags are there but I don’t believe the files are available.
1080p streaming cannot compare to 1080p Blu-ray, and 4K streaming cannot compare to UltraHD Blu-ray.
