4K HDR Content Rolling Out on iTunes Ahead of Apple TV 4K Launch

Ahead of next week's launch of the new Apple TV 4K with HDR support, Apple has begun releasing 4K HDR content on iTunes in the United States and other countries.

4K movies are denoted by a new "4K" and "Dolby Vision" tags visible in the iTunes Store and in the TV app on iOS devices, Macs, and the Apple TV. 4K content is not universally displaying across all devices just yet, but it should be rolling out fully soon.


A limited number of 4K movies are available at the current time, but availability should expand before the new Apple TV launches next week.

Apple's 4K movies are available at the same price as HD movies, and for iTunes customers who have already purchased HD quality content, Apple is upgrading the HD content to 4K at no additional cost.


The Apple TV 4K will be available for pre-order starting tonight at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time. Orders placed tonight will be delivered next week, on Friday, September 22, the official launch date of the device. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Tag: iTunes
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
37 months ago
It was very nice of Apple to upscale all of my existing purchases. :)
Score: 27 Votes (Like | Disagree)
Avatar
37 months ago

The difference is so negligible it doesn’t matter. The now defunct h.264 format was nearly indistinguishable from Blu-ray. The new h.265 codec should be identical to the UHD codec. A lot of the streaming issues in the display of 1080P format on iTunes was the AppleTV not the file itself.
https://arstechnica.com/gadgets/2012/03/the-ars-itunes-1080p-vs-blu-ray-shootout/

There so much incorrect information here that it's useless to even bother trying to unpack it all...
Score: 15 Votes (Like | Disagree)
Avatar
37 months ago
Disney and his pal, Mickey, are known to be thugs and want more money for 4k contents. Bunch of 240p looking fools....that means you, mickey!
Score: 12 Votes (Like | Disagree)
Avatar
37 months ago

Not true, 1080P streaming was the same as the Blu-ray counterpart. 4K shows on Netflix were the same as the UHD counterpart as well. I’d assume Apple’s h.265 codec will be able to handle it as well. The flags are there but I don’t believe the files are available.

1080p streaming cannot compare to 1080p Blu-ray, and 4K streaming cannot compare to UltraHD Blu-ray.
Score: 8 Votes (Like | Disagree)
Avatar
37 months ago

I do not use discs. I watch content digitally. 4K digitally will still be better than 1080p digitally.

Discs are digital. 4K discs will be better than 4K streaming.
Score: 8 Votes (Like | Disagree)
Avatar
37 months ago
It will be interesting to see if Google Play, Vudu, and Amazon match Apple with free upgrades to 4K.
Score: 8 Votes (Like | Disagree)

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