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'Samsung' Articles

Apple Watch Remains Nearly Three Times as Popular as Samsung Smartwatches

The latest data from market research firm IDC reveals that Apple Watch sales totaled an estimated 1.6 million units in the second quarter, for an industry leading 47 percent market share, compared to Samsung's estimated 600,000 smartwatch sales and 16 percent market share during the March-June period. The numbers suggest that the Apple Watch remains nearly three times as popular as Samsung Gear smartwatches, nearly fifteen months after launching in the U.S. and eight other countries. Nevertheless, Samsung did close the gap with strong 51 percent year-over-year growth and a 9 point rise in market share. Apple, meanwhile, experienced a 55 percent year-over-year decline, but the year-ago quarter encompassed the Apple Watch's launch and is thereby an unfair comparison. Apple Watch market share has dropped substantially, however, from an estimated peak of 72 to 75 percent following its launch quarter.Despite a down quarter, Apple remains far and away the market leader in smartwatches. Apple faces the same challenges as other OEMs, but the pure exposure of the device and brand through tactical marketing gives it a leg up on the competition. Watch 2.0, along with updates to watchOS, could help drive existing user refresh and more importantly, a new wave of first-time buyers.The overall smartwatch market experienced its first-ever decline as shipments fell 32 percent in the second quarter, totaling an estimated 3.5 million units compared to an estimated 5.1 million units in the year-ago quarter. Lenovo, LG, and Garmin rounded off the top five smartwatch vendors in the

U.S. Supreme Court to Hear Samsung's $548 Million Settlement Appeal October 11

In March, the United States Supreme Court agreed to hear Samsung's appeal of a lower court decision that ordered the Korean-based company to pay $548 million to Apple. The Supreme Court's website was updated with its October 2016 term today, noting that the appeal hearing will take place on October 11, 2016. The hearing will be the first of the day. Samsung plans to appeal what it believes are "excessive penalties" for allegedly "copying the patented designs of the iPhone." Specifically, Samsung's petition asks the court to hear two questions: the scope of a design patent and whether patent infringement damages should be based on profits for infringing components or total profits. The Korean electronics maker has already paid Apple the $548 million settlement, but Samsung can get reimbursed should the Supreme Court reverse or modify the original judgment. Apple had urged the Supreme Court to deny the appeal as it felt Samsung was raising issues that did not "deserve review" in an effort to prolong

Samsung to Capitalize on First OLED-Based iPhone in 2017

Samsung Display will remain the global leader among AMOLED display suppliers over the next few years, with shipments estimated to increase to 560 million units by 2019, according to Taiwan-based DigiTimes Research. Samsung Electronics, which produces the company's lineup of Android-based Galaxy smartphones, is expected to remain Samsung Display's largest customer over the next few years, with its in-house AMOLED panel demand projected to grow from 239 million units in 2016 to 290 million units in 2019. Apple is rumored to release its first OLED-based iPhone in 2017, moving away from traditional LCD technology it has used since 2007 for at least one iPhone model. The report estimates that Samsung Display will supply Apple with 40 million AMOLED panels in 2017, 80 million units in 2018, and 120 million units in 2019. LG Display, AU Optronics, Japan Display, and Foxconn-owned Sharp may also share production of OLED panels for future iPhones. Earlier this year, DisplayMate found that Samsung's Galaxy S7 makes a compelling case for Apple to switch to OLED display technology. Possible benefits include increased brightness, improved color accuracy, improved screen visibility in bright environments, and more efficient power consumption. A number of China-based smartphone vendors, including Vivo, Oppo, GiONEE, Huawei, and Lenovo, have also adopted or decided to adopt AMOLED panels in the future, with Samsung Display's combined shipments to them projected to increase from 99 million units in 2016 to 150 million units in

Samsung Leak Reveals 'Smart Glow' Rear-Side Notification System for Phones

An interesting leak has emerged online this morning that suggests Samsung is about to bring a new type of light notification technology to the rear case of its smartphones. Android phones often come with a separate notification LED on the front of the handset that alerts users to missed messages and calls. Otherwise, notifications are usually assumed to relate to the display of a mobile device. However, leaked specs and images that appeared on Dutch mobile tech site Galaxy Club show a new type of notification system for the back of a phone that Samsung is calling 'Smart Glow'. Smart Glow system expected to appear in the Samsung Galaxy J2 (Image: Galaxy Club) The system features a luminous ring that runs around the handset's rear camera lens and which lights up to alert users, glowing different colors depending on the function in use. For example, the ring of light will glow to indicate that the rear camera has detected a face, allowing the user to take a selfie with the superior-quality rear lens. The Smart Glow technology may also be used to communicate alerts when the handset has been placed face down on a surface, allowing users to choose specific colors to indicate particular notification types. Colors will also show when the battery is running low or when it has reached a full charge. The website suggests that the notification system will appear in the Samsung Galaxy J2, due to launch in India later this year. The feature has yet to be officially announced by Samsung, so the likelihood of its appearance in the company's flagship phones like the

Samsung Discusses 'Relentless, Aggressive' Pursuit of Apple in its Ads

In a lengthy new interview with Adweek (via CNET), Samsung's top marketing executive Younghee Lee addressed a few topics centered around how the company "embraced innovation to become a global master of brand marketing." Its accomplishments in the media space have earned it the 2016 Marketer of the Year award at the Cannes Ad Festival. One of Lee's soundbites of the interview is particularly interesting, given Samsung's history of negatively focusing on Apple in some of its advertisements over the years. When asked about how the company manages to stay above Apple with the largest global smartphone market share in the world, Lee detailed a marketing strategy that emphasizes what the team believes to be right, and then they "pursue it relentlessly." We always relentlessly pursue what we think is right in technology. Our communications program is no different. If we think it is right, we pursue it relentlessly. In North America, we were aggressive with our marketing toward competitors—we went at them head on. If you think about the "Fanboy" and "Wall Hugger" (Galaxy S) campaigns and the approach we took there, we tried to be flexible, relevant and bold. The virtues of our brand are engineering, openness, freedom in mindset, purposeful innovation, multiculturalism, vibrancy, being inviting and inclusiveness. My goal is to help our consumers understand our values and support how the brand can be attached to them. Lee's comments are referencing two ads that present a focus on Apple's iPhone -- Fanboy (video above) and Wall Hugger -- and then introduce Samsung's

U.S. Department of Justice Urges Supreme Court to Send Apple vs. Samsung Case Back to Lower Court

The United States Department of Justice today urged the Supreme Court to overturn an appeals court ruling that was in Apple's favor and send the Apple vs. Samsung case back to trial court, reports Reuters. The DoJ submitted an amicus brief on Samsung's behalf as the Supreme Court prepares to hear the long-running Apple vs. Samsung case. Apple's dispute with Samsung made its way to the Supreme Court after the U.S. Federal Circuit Court of Appeals rejected Samsung's final lower court appeal in August of 2015. Samsung's last option was to ask the Supreme Court to hear the case, which it did in December. Despite Apple's efforts to get the Supreme Court to deny Samsung's request, the court agreed to hear Samsung's appeal. Samsung, which claims it has been hit with "excessive penalties" for allegedly coping the design of the iPhone, submitted its opening brief to the Supreme Court yesterday. Samsung claims that the penalties were unfair because Apple was awarded damages from the total profits of the product, while the infringing patent only applied to a component of the smartphone rather than the whole device. This is the issue that the Supreme Court will examine.In its amicus brief on Wednesday, the Justice Department said it was unclear whether Samsung had produced enough evidence to support its argument that phone components, not the entire phone, should be what matters when calculating damages. The Supreme Court should send the case back for the trial court to determine whether a new trial is warranted on that issue, the Justice Department said.Samsung has been

Samsung Rumored to Launch Fully Bendable Smartphones in 2017

Smartphone maker and display manufacturer Samsung is believed to launch a pair of smartphones in early 2017, each with a bendable OLED display. According to people familiar with the smartphones' development (via Bloomberg), the two devices could be unveiled as early as Q1 2017 -- potentially at Mobile World Congress in February -- and come in two different sizes, similar to that of the iPhone 6s and iPhone 6s Plus. Bendable smartphone mockup by Samsung One phone would have a 5-inch screen when used in a normal handset fashion, and could then be opened to a tablet size that's "as large as 8 inches." The smaller alternative is estimated to be sized around a traditional modern 5-inch smartphone, but users would have the ability to fold it in half "like a cosmetic compact" to easily fit it into bags and pockets. “This product could be a game-changer if Samsung successfully comes up with a user interface suitable for bendable screens,” said Lee Seung Woo, an analyst at IBK Securities Co. in Seoul. “Next year is a probable scenario. Their biggest obstacle was related to making transparent plastics and making them durable, which seems resolved by now.” Codenamed "Project Valley," the bendable smartphones won't be Samsung's new flagship devices, and are believed to be angled more as an experiment by the company to test the waters of user response to bendable screens. Because of this, the two new handhelds also won't fall under the Galaxy S line of phones currently running by Samsung, but will be newly named entries in its collection of smartphones. While not bendable,

Samsung Announces Gear IconX Wireless Earbuds and Gear Fit 2

Samsung today introduced the Gear IconX, a set of wireless earbuds that are similar in style to the Bragi Dash. The IconX earbuds have no wires to connect them to one another and no wire to plug them into a smartphone or other device, instead communicating wirelessly over Bluetooth. Priced at $199.99, the IconX earbuds feature 4GB of internal storage to hold music and use hooks to securely fit into an ear. There are also built-in fitness sensors for monitoring movement and heart rate, with the data able to be synced to Samsung's S Health app, and there's a built-in voice coach feature. Touch gestures like tapping and swiping on the earbud are used for skipping tracks and changing the volume. When not in use, the earbuds can be placed into a pill-shaped case which also serves as a backup battery, offering two full charges. The battery inside the IconX lasts for one and a half hours when streaming music or for three and a half hours when playing music stored on the earbuds themselves. Samsung debuted the new earbuds at an event in New York and gave several tech sites a hands-on demo, giving us a first look at some early impressions. According to The Verge, IconX is "pretty good" at blocking outside noises, while TechCrunch points out Samsung is marketing the earbuds as a workout-only accessory given the "dismal" battery life. Gizmodo thought the controls could be a "little unreliable" but thought the audio quality was impressive, and Engadget said it took a minute to get them secured properly in the ear, but once in place, they "didn't feel like they were

Samsung Announces 512GB NVMe SSD That's Smaller Than a Stamp

Samsung today announced that mass production has begun on a new NVMe PCIe solid state drive in a ball grid array package, the first of its kind to be available in large quantities. The SSD, called the PM971-NVMe, is tiny, merging all SSD components into a package that's smaller than a standard U.S. postage stamp. Designed for next-generation PCs and ultra-slim notebooks, the PM971-NVMe measures in at 20mm x 16mm x 1.5mm and weighs approximately a gram. Its volume is about a hundredth of a 2.5-inch SSD or HDD, and it offers performance able to surpass a SATA 6Gb/s interface with sequential read/write speeds of up to 1500MB/s and 900MB/s, respectively. According to Samsung, it takes 3 seconds to transfer a 5GB-equivalent full-HD movie and is up to 1500 times faster than a standard hard drive when it comes to random read/write input output operations per second (190K and 150K, respectively). Samsung plans to offer the SSD in 128, 256, and 512GB configurations. "Samsung's new BGA NVMe SSD triples the performance of a typical SATA SSD, in the smallest form factor available, with storage capacity reaching up to 512GB," said Jung-bae Lee, senior vice president, Memory Product Planning & Application Engineering Team, Samsung Electronics. "The introduction of this small-scale SSD will help global PC companies to make timely launches of slimmer, more stylish computing devices, while offering consumers a more satisfactory computing environment."Apple has used Samsung SSDs in its Mac machines in the past, and it stands to reason that the company could adopt Samsung's newest

Fitbit Continues to Outpace Apple Watch in Broader Wearables Market

The latest data from market research firm IDC reveals that the Apple Watch remained the most popular smartwatch in the first quarter, with an estimated 1.5 million sales and 46 percent market share through the first three months of 2016. Meanwhile, basic wearables unsurprisingly continue to outpace smartwatches. Samsung was the closest threat to Apple Watch among smartwatches in the quarter, with an estimated 700,000 sales and 20.9 percent market share, followed by Motorola, Huawei, and Garmin with estimated 400,000, 200,000, and 100,000 shipments respectively for a combined 18.6 percent market share. Apple finished third in the overall wearables market with 7.5 percent market share, behind lower-price fitness tracker vendors Fitbit and Xiaomi. Fitbit commanded a leading 24.5 percent market share off an estimated 4.8 million shipments, while Xiaomi had 3.7 million shipments for 19 percent market share. Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its Other Products category alongside iPods, Apple TVs, Beats Electronics, and accessories. IDC and Strategy Analytics estimates place total Apple Watch sales at nearly 16 million from April 2015 through March 2016.Fitbit began 2016 the same way it finished 2015: as the undisputed leader in the wearables market. The launch of its new Alta and Blaze devices resulted in million unit shipment volumes for each, pointing to a new chapter of fashion-oriented fitness trackers. It also points to significant declines for its previously successful Surge, Charge, Charge

iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012

The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March quarter earlier this week, compared to 12.62 million in the year-ago quarter. IDC and Strategy Analytics data shows Samsung trailing in second with 6 to 6.5 million tablets shipped, amounting to 14.0 to 15.2-percent market share during the first three months of 2016. IDC data shows that Amazon experienced explosive 5421.7-percent year-over-year growth, with its market share rising from just 0.1-percent to 5.7-percent on the strength of new low-cost Fire tablets. The research firm noted that it did not count the Fire HD 6 in its Q1 2015 numbers. Strategy Analytics did not share Amazon data. Lenovo and Huawei rounded out the top five in both datasets, with both vendors having shipped between 2.1 and 2.2 million tablets during the quarter. Their respective market shares ranged between 4.5-percent and 5.5-percent, amounting to only a slight variation between the IDC and Strategy Analytics data. Global tablet shipments reached between 39.6 and 46.5 million during the quarter, the latter of which is the lowest total since the third quarter of 2012, according to Strategy Analytics. Nevertheless, IDC noted that convertible 2-in-1 tablets continue to experience growth, with quarterly

Apple Watch Loses Market Share as Android Wear Grows in Popularity

The latest data from research firm Strategy Analytics reveals that Apple Watch sales totaled an estimated 2.2 million in the first quarter. Apple Watch remains the most popular smartwatch, but its market share declined to 52.4-percent compared to 63-percent in the previous quarter. Strategy Analytics cites increasing competition from Android Wear rivals such as LG and Motorola as one reason for the Apple Watch ceding market share:"We estimate Apple Watch shipped 2.2 million units and captured 52 percent smartwatch marketshare worldwide in Q1 2016, dipping from 63 percent share in Q4 2015," said Neil Mawston, Executive Director at Strategy Analytics. "Samsung shipped 0.6 million smartwatches, capturing 14 percent marketshare worldwide for second position. Apple Watch and Samsung Gear models are expanding fast across dozens of countries, but competition from LG, Motorola and others is ramping up fast."Nevertheless, Apple still maintains a comfortable lead in the smartwatch market, with its wrist-worn sales outpacing all other competitors combined. Samsung trailed in second place with only 600,000 shipments, for instance, while all other vendors shipped a combined 1.4 million units in the quarter. Global smartwatch shipments grew 223-percent annually to reach 4.2 million units in the first quarter of 2016, up from 1.3 million in the year-ago quarter, according to Strategy Analytics. Growth was driven by demand for Apple, Android Wear, and Tizen models across North America, Western Europe, and Asia. Apple does not disclose Watch sales in its quarterly earning

iPhone Drops to 15% Market Share as Smartphone Market Goes Flat

The latest data from research firm IDC reveals that Apple's smartphone market share dropped to 15.3 percent in the March quarter as the worldwide smartphone market fell nearly flat during the first three months of 2016. Apple yesterday reported iPhone sales of 51.2 million during the three-month period ending March 26, compared to 61.2 million units and 18.3 percent market share in the year-ago quarter. Meanwhile, overall smartphone shipments totaled 334.9 million during the quarter, a year-over-year increase of only 500,000 units.Despite the plethora of new features found on the newer "S" models, current iPhone 6/6 Plus owners may feel that a 6S upgrade may not be warranted at the moment. Apple also announced the new iPhone SE, which looks to challenge similarly priced Android options in numerous emerging markets where Apple has traditionally been seen as too expensive.Samsung continued to lead the market with 81.9 million smartphones shipped for 24.5 percent market share, down only slightly from 24.6 percent in the year-ago quarter. Huawei, OPPO, and Vivo rounded off the top five smartphone makers in the quarter as Chinese vendors continue to churn the top of the charts. Huawei, which manufactures Google's popular Android-based Nexus 6P smartphone, shipped 27.5 million handsets during the quarter for 8.2 percent market share as it attempts to compete with Apple and Samsung in the U.S. market and other regions beyond China. Its market share was 5.2 percent one year ago. OPPO and Vivo, meanwhile, pushed out Lenovo and Xiaomi respectively for the fourth and fifth

Samsung Said to Supply Apple with NAND Flash Memory in 2017 After Five-Year Hiatus

Samsung is once again set to begin supplying Apple with NAND flash memory chips in 2017, ending a five-year hiatus dating back to the debut of the iPhone 5 in 2012, according to ETNews. The reason for the dissolution of the original supplier relationship is given as Samsung's unwillingness to comply with Apple's electromagnetic interference (EMI) shielding requirements via packaging changes or special coatings on the memory packages themselves. This new claim comes on the heels of an report earlier report, also by ETNews, suggesting Apple was looking to individually shield more parts inside its devices for performance and EMI compliance reasons. The earlier article claimed the impetus for this change was the use of multiple diverse systems such as 3D Touch along with the presence of various high-speed interfaces, all of which can contribute to and be affected by EMI. Individual shielding would also allow Apple to dispense with discrete metal shielding components, which could ultimately save on logic board space and allow more room for other components inside the devices. The new report notes that Samsung's use of ball grid array (BGA) packaging places it at a disadvantage to competing products that use land grid array (LGA) package contacts, which allow the package to sit flush with the printed circuit board. LGA type lead (left) compared to BGA type lead (right) It appears Samsung's existing sputter coat EMI shielding technologies were insufficient for Apple's performance requirements, given the shielding gaps created by the raised BGA contacts. The

Samsung to Supply Apple With OLED Display Panels Starting in 2017

Samsung Display Co. will begin supplying Apple with OLED display panels starting in 2017, reports The Korea Herald. According to the terms of the deal, which is worth $2.59 billion, Samsung will provide Apple with 100 million units of 5.5-inch OLED panels on an annual basis. OLED panels eliminate the need for the backlighting used in traditional LCDs, potentially allowing Apple to cut down on the thickness and bezels of its iOS devices. OLED displays can also provide sharper images and brighter colors than LCD displays, but higher manufacturing costs and shorter lifespans are obstacles that Apple will need to overcome. Rumors suggesting Apple and Samsung were close to establishing a partnership for OLED panels first surfaced in January, when Reuters reported Apple was seeking deals with both Samsung and LG Display. Later rumors indicated Samsung plans to invest up to $7.47 billion in OLED manufacturing equipment to fulfill orders for Apple. Apple may also plan to source additional panels from LG Display, AU Optronics, or Japan Display, three other display companies it has pursued deals with. Early rumors said Apple would adopt OLED displays in 2018, but more recent information suggests that timeline has been pushed up. Apple is now rumored to be aiming to introduce the first iPhones with OLED displays in 2017. A rumor from reliable KGI Securities analyst Ming-Chi Kuo and information from DigiTimes have suggested Apple plans to use 5.8-inch OLED displays for the larger-screened iPhone in 2017, perhaps for a wraparound display paired with a curved glass casing,

Leaked iOS App Hints at Upcoming iPhone Support for Samsung's Gear S2 Smart Watch

In January, Samsung announced plans to add iOS support to its Gear S2 Smart Watch, and it appears work on an iOS app is well underway. Screenshots of a beta Gear S2 app designed for iOS devices have been shared on the XDA forums, giving us a first look at the design of the app and the features that will be available. XDA forum members have also been able to download the test app and have provided details on its functionality. The Gear S2 iOS app will be able to deliver notifications to the smart watch, and it will be able to install and manage apps from the Gear store on the device. According to testers, while the Gear S2 can receive notifications from the iPhone, replies are not currently possible, and the Samsung Gear S2 Lite app has to be running in the background for the connection between the watch and the app to be maintained. The app appears to be in the developmental stages and Samsung has given no hints on when it plans to introduce a finished iOS app for the Gear S2. When the news was first announced, Samsung's only timeline was "later in the year." Currently, the Gear S2, which runs the Samsung Tizen operating system, is only compatible with Samsung smartphones, but when the iOS app is released, the Gear S2 will be able to compete with the Apple Watch on Apple's own platform. Introduced in August of 2015, the Gear S2 is Samsung's latest smart watch and the first to ship with a round display. While the first versions of the Gear S2 were originally only available in black or silver with matching rubber bands, Samsung introduced higher-end

More Suppliers Secure Apple Watch 2 Orders as Launch Inches Closer

With the Apple Watch 2 expected to launch in the second half of 2016, supply chain informant DigiTimes reports that Samsung and other overseas manufacturers have secured component orders for the next-generation device. Taiwan-based Advanced Semiconductor Engineering will fulfill the majority of system-on-a-chip production, while Amkor Technology and STATS ChipPAC will share a portion of remaining orders, according to the report. Meanwhile, additional Taiwanese supplier Kinsus Interconnect Technology is said to have secured Apple Watch 2 substrate orders, and Samsung Electronics will reportedly fabricate the Apple Watch 2's processor, consisting of mobile DRAM, NAND flash, and other chips. Both Kinsus and Samsung provide components for the original Apple Watch, which is powered by Apple's custom-designed S1 chip. Previous reports indicated that Quanta Computer will likely remain the key Apple Watch 2 manufacturer. The supplier reportedly began trial production of the second-generation watch in January, in time for a purported late-second-quarter launch around June. Volume shipments were said to begin in the third quarter, which could be any point between early July and late September. Opportunities for Apple to introduce a second-generation Apple Watch include its annual Worldwide Developers Conference (WWDC) in June, or its annual iPhone introduction event in September. The original Apple Watch was announced in early September 2014 and released in late April 2015, suggesting an elongated 14 to 19 month release cycle between models that may help avoid consumer

U.S. Supreme Court Agrees to Hear Samsung's Appeal of $548 Million Settlement Paid to Apple

A nearly five-year-old design patent trial between Apple and Samsung has reached a new level, as the U.S. Supreme Court today agreed to hear Samsung's appeal of a lower court decision that ordered the South Korean electronics maker to pay a $548 million settlement to its Cupertino-based rival in December. According to Reuters, Samsung plans to appeal what it believes are "excessive penalties" for allegedly "copying the patented designs of the iPhone," including the smartphone's rounded rectangular bezel and colorful grid of icons. The 2011 lawsuit targeted select Galaxy-branded smartphones and tablets. Samsung has already paid the $548 million settlement to Apple, but it can obtain reimbursement if the U.S. Supreme Court reverses or modifies the original judgment. Apple had urged the high court to deny the appeal, accusing Samsung of raising issues that do not "deserve review" in an effort to prolong court proceedings. The appeal will likely delay a damages retrial that was scheduled to begin later this month in the Northern District of California, according to FOSS Patents.

Apple Loses Appeal in Samsung Case: Two Patents Ruled Invalid, $120 Million Verdict Overturned

The long-running dispute between Apple and Samsung continues, with an appeals court today handing the Cupertino-based company a defeat by invalidating two Apple patents and ruling a third had not been infringed by Samsung (via Bloomberg). The ruling, which covers Apple patents related to slide-to-unlock, autocorrect, and interactive phone number features, also threw out the original $119.6 million in damages Apple had been awarded in the case. In addition, Apple's guilty verdict from nearly two years ago has been upheld: the company still has to pay $158,400 for violating Samsung's patent describing an "apparatus for recording and reproducing digital image and speech." Regarding the three operating system features Apple attempted to validate, the court ruled that Apple's claim for Samsung's patent infringement was "invalid."In this case, Apple claimed that Samsung infringed patents for the slide-to-unlock feature, autocorrect and a way to detect phone numbers that can then be touched to make phone calls. The autocorrect patent is invalid and the detection patent wasn’t infringed, the U.S. Court of Appeals for the Federal Circuit said in an opinion posted on its electronic docket. The court upheld the jury’s verdict that two other Apple patents, for universal search and background syncing, weren’t infringed. In a separate court battle over patent infringements, last December Samsung decided to submit an appeal to the Supreme Court in one final effort to avoid paying $548 million to Apple. Just this month, Apple attempted to convince the Supreme Court to deny Samsung's

Galaxy S7's 'Best Smartphone Display' Makes Strong Case for Apple to Shift to OLED iPhones

DisplayMate Technologies has declared that Samsung's new Galaxy S7 has the "best smartphone display" it has ever tested, making a strong case for Apple's rumored shift to OLED displays within the next two to three years. The in-depth display shoot-out found the Galaxy S7 display to be significantly better than the Galaxy S6, including increased brightness by up to 29 percent, improved screen visibility in bright environments, and more efficient power consumption. The Galaxy S7's display now matches or exceeds the larger Galaxy Note 5's display in terms of brightness, color accuracy, and contrast rating in high ambient light. The results are impressive given the Galaxy S7's display area is scaled down by 20 percent. The Galaxy S7 also uses sub-pixel rendering, which improves image sharpness by treating red, green, and blue sub-pixels as individual image elements. DisplayMate says the technology can make the screen appear to have up to 3 times the resolution of traditional pixel rendering. The improvements are directly tied to Samsung's advancements in OLED display technologies, which have a number of significant advantages over LCD panels, including being thinner and lighter with thinner bezels, faster response times, better viewing angles, and always-on mode.Many of the OLED performance advantages result from the fact that every single sub-pixel in an OLED display is individually directly powered, which results in better color accuracy, image contrast accuracy, and screen uniformity. Because of their very flexible power management capabilities, OLEDs are