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'Samsung' Articles

Samsung's Battery Crisis Began With Rumors of a 'Dull' iPhone

Samsung pushed suppliers to meet tighter deadlines for an earlier launch of the ill-fated Galaxy Note 7 after hearing that the iPhone 7 would have no major design changes, according to a new report published today. The Bloomberg report cites multiple sources indicating that executives at Samsung saw rumors of Apple's apparent lack of innovation this year as an opportunity, and quickly approved a slew of new features for the Note 7 after getting hold of an early version of the device. According to one person familiar with the matter, the select group of top managers "gushed over the upgrades and praised each other's work", and approved a launch date 10 days earlier than last year. Samsung's unveiling was August 3 this year, compared with August 13 in 2015. As the launch date approached, employees at Samsung and suppliers stretched their work hours and made do with less sleep. Though it’s not unusual to have a scramble, suppliers were under more pressure than usual this time around and were pushed harder than by other customers, according to a person with direct knowledge of the matter. One supplier said it was particularly challenging to work with Samsung employees this time, as they repeatedly changed their minds about specs and work flow. Some Samsung workers began sleeping in the office to avoid time lost in commuting, the supplier said. Samsung declined to comment on whether deadlines were moved, reiterating that products are only introduced after proper testing.When the phones got into customers' hands, reports of exploding handsets began. According to Bloomb

Samsung Addresses Note 7 Customer Concerns in Video Message Apology

Amid a global recall of its Galaxy Note 7 smartphones which have been identified as a potential fire hazard, Samsung has taken the unusual step of directly addressing customers in a video message posted on its website. In the video, Samsung America president and COO Tim Baxter admits that "we did not meet the standard of excellence that you expect and deserve". Samsung America president and COO Tim Baxter addresses customers. For that, we apologise, especially to those of you who were personally affected by this. To those of you who love the Note, the most loyal customers in our Samsung family, we appreciate your passion and your patience. We take seriously our responsibility to address your concerns about safety. And we work every day to earn back your trust, through a number of unprecedented actions and with the extraordinary support of our carrier partners, suppliers, and the United States Consumer Productions Safety Commission. Here are the facts: the CPSC has worked closely with us to develop, expedite and execute a plan to protect American consumers. We notified them of a potential defect in the original Note 7 batteries and then issued a global directive to stop sales immediately. To date, we have already exchanged a 130,000 units - a fast and meaningful start. And with the CPSC's partnership, we will continue implementing corrective steps to exchange every single Note 7 on the market. To be clear, the Note 7 with the new battery is safe. The battery cell issue is resolved. And this finding has been affirmed by a recognized independent lithium-ion

Samsung Shares Plummet After FAA Warns Passengers of Note 7 Dangers

Samsung has urged customers to stop using its Galaxy Note 7 smartphones immediately and return them for exchange as soon as possible, after more reports of the handsets catching fire emerged. "We are asking users to power down their Galaxy Note 7's and exchange them as soon as possible," said Koh Dong-jin, Samsung's mobile president. "We are expediting replacement devices so that they can be provided through the exchange program as conveniently as possible." A Note 7 caught fire after its charger was unplugged (Image: Ariel Gonzalez) The advice comes after U.S. aviation safety officials warned airline passengers not to turn on or charge Note 7 model handsets during flights. In the unprecedented move, the Federal Aviation Administration also warned passengers not to store the phones in checked bags, citing "recent incidents and concerns raised by Samsung" about the recalled devices. Last week, Samsung initiated a global recall of the 5.5-inch handsets after faulty batteries were blamed for 35 reports of exploding handsets and devices catching fire. In one case, a family in St Petersburg, Florida, described how a Note 7 phone left charging in their Jeep caught fire, destroying the vehicle. On Saturday in Brooklyn, New York, a six-year-old boy was left with burns after the Note 7 he was using to watch videos exploded in his hands. The boy's family called 911 and he was taken to hospital. The boy has returned home following treatment and the family has been in contact with Samsung, but declined to comment further. In another incident last week in Perth,

Samsung Unveils New Gear S3 Smart Watch With GPS and LTE [Update: Will Support iPhone]

Just a week ahead of Apple's planned September 7 event, Samsung today unveiled its latest smart watch, the Gear S3. Samsung's newest wearable device comes in two varieties - a "Classic" model with Bluetooth and Wi-Fi and "Frontier" model that features LTE support. GPS, a new feature, is built into each model. An always-on Super AMOLED display is included and with LTE, the Frontier model, positioned as the more rugged, outdoor Gear S3 watch, can load data quickly enough to stream songs from music services like Spotify. Both Gear S3 models look similar, with a 46mm solid steel case and a rotating bezel (adopted from the Gear S2) that's used to swap between watch faces and select apps. The Gear S3 uses standard 22mm watch bands that are compatible with a wide range of third-party band options, and its larger body houses a 380 mAh battery that's able to last up to four days between charges.Samsung Gear S3 is available in two bold designs to suit different users' lifestyles: frontier and classic. Inspired by the active explorer, the Gear S3 frontier evokes a rugged outdoor look with an enduring style that blends form and function. The frontier was designed to perform in any setting or environment - whether business or leisure. The Gear S3 classic pays homage to the minimalist, elegant style found in the most iconic timepieces. The classic was designed with meticulous attention to detail -- with its size and shape chosen to attain the same consistency and balance of a well-crafted luxury watch.Other features built into both the Gear S3 Classic and the Gear S3 Frontier

Samsung Shuttering its Milk Music Service in the United States

Over the weekend, Samsung announced plans to shut down its Milk music streaming service in the United States, more than two years after it first launched. Milk Music, powered by Slacker Radio, was never able to compete with more popular music streaming services like Pandora, Spotify, and Apple Music. As of September 22nd 2016, Milk Music will no longer be available. Samsung is encouraging current Milk Music users who want to continue to use the service to sign up for Slacker Radio, and listening history will be able to be transferred over. Rather than pushing its own music service, Samsung says it plans to pursue a "partner model" that will allow Samsung devices to seamlessly integrate with third-party music services. Samsung also says it plans to "invest and refine" its strategy for delivering "new and engaging connected experiences" to its users.Samsung is sun setting its Samsung Milk Music service in the United States on September 22, 2016. We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers. We have no additional details to share at this time.Positioned as a freemium radio-style app that required users to pay $3.99 per month to remove ads, Milk Music was originally designed to compete with Pandora, but it never gained steam as a Pandora alternative. It was initially launched beside "Milk Video," a

Samsung Could Sell Refurbished Smartphones in the U.S. By Next Year

Samsung is planning to launch a new program selling refurbished used versions of its smartphones as early as next year, according to sources who spoke to Reuters. The Korean tech firm is seeking ways to sustain its earnings after the company posted its best profits for two years following a restructuring of its mobile lineup. With the smartphone market plateauing, Samsung hopes that selling the returned handsets as part of its upgrade programs will help it maximize cost efficiency and keep its operating margins above 10 percent, reports Reuters. The discounted handsets are said to be coming to customers tied to upgrade programs in markets like the U.S. and South Korea, however there's no official word on how much the discount will be, or which countries the program is coming to. Apple already sells used phones in several markets including the U.S., but was recently blocked from selling refurbished handsets in India, where high-end devices are beyond most buyers. Reuters notes that an iPhone has a re-sale value of around 69 percent of its original price after about one year from launch, while Samsung's flagship Galaxy sells for 51 percent of the original price in the U.S. market, according to BNP Paribas. The program is likely to attract customers previously put off by the high price of Samsung's high-end smartphones, some of which cost up to $800. Selling the used phones in growing markets like India could also be a big hit for Samsung, while offering them in China could could help the company prevent market share encroachment by Chinese rivals, many of

Recent Samsung Patent Filing Includes Images of Apple Watch

In a recent patent filing detailing smart watch band swapping mechanisms, Samsung appears to have cut some corners and borrowed a few familiar looking images from Apple. The South Korean company’s patent application for a “Wearable Device” features several design drawings of the Apple Watch that appear to be based on Apple Watch marketing materials and images, as was discovered by Patently Apple and Business Insider. Samsung uses Apple Watch drawings alongside its own product drawings as examples of methods for attaching a band to a smart watch. The Apple Watch’s lug attachment site is clearly depicted along with bands like the Classic Buckle, Modern Buckle, Milanese Loop, and Leather Loop, suggesting Samsung’s product designers and engineers are drawing inspiration from Apple’s wearable device. Figures 10A to 10F and 11A to 11F are views illustrating diverse shapes, structures, and materials of a first strap portion or second strap portion in a wearable device according to am embodiment of the present disclosure.Samsung has a long history of copying Apple designs and is often ridiculed for its tendencies to emulate Apple, so the use of Apple Watch design images for its patent examples is a curious choice. One of Samsung's images (right) compared to a marketing image of the Apple Watch (left). Via BusinessInsider. Apple and Samsung continue to be embroiled in a long-running lawsuit that found Samsung guilty of infringing on iPhone design patents, and Samsung has already paid Apple $548 million as a result. Just today, more than 100 designers wrote an amicus

Dieter Rams and Over 100 Top Designers Support Apple in Longstanding Samsung Lawsuit

Calvin Klein, Dieter Rams, Norman Foster, and over 100 of the world's leading design professionals have filed a lengthy amicus brief [PDF] in support of Apple in an over five year old patent lawsuit against rival Samsung. Apple was awarded nearly $1 billion in damages in 2012 after Samsung was found to have copied the "look and feel" of the iPhone, but a significant part of the decision was reversed in 2015, leaving Samsung owing $548 million -- a sum that Samsung has paid but continues to appeal. The patent lawsuit began back in 2011 and has since made its way to the U.S. Supreme Court, where Apple is fighting for it to remain. The design professionals, which have collectively provided services to Apple, American Airlines, Coca-Cola, Ford, General Electric, GM, Google, IBM, Knoll, Lenovo, LG, Louis Vuitton, NASA, Nike, Polaroid, Porsche, Starbucks, Target, Xerox, and even Samsung itself, among others, believe that Apple is entitled to all profits that Samsung has earned from copying patented designs. The designers argued that a product's visual design has "powerful effects on the human mind and decision making processes," citing a 1949 study that showed more than 99% of Americans could identify a bottle of Coca-Cola by shape alone. The amicus brief further states that "successful technology companies use design to differentiate themselves from

Samsung Mocks Apple's Decision to Remove the Headphone Jack in iPhone 7

At an event in New York today, Samsung unveiled several new products, including its latest smartphone, the Galaxy Note7. When showing off the phone's features, Samsung execs made it a point to mock Apple and the upcoming iPhone 7, which rumors suggest will not include a headphone jack. While on stage describing the new Galaxy Note7, Samsung marketing VP Justin Denison made sure to point out that its new device comes with a headphone jack as can be seen in the video below, shared by iPhoneAddict.fr. "Want to know what else it comes with?" He asked. "An audio jack. I'm just saying," he added with a smirk as the audience laughed. Denison didn't mention Apple on stage, but it's clear his headphone jack comments were directed at the Cupertino-based company and its plans to eliminate the 3.5mm headphone jack in future iPhones. Denison also played up the 3,500 mAh battery in the device and its expandable storage, two features that best Apple's current iPhones. In addition to a headphone jack, a large battery, and expandable storage, the Samsung Galaxy Note7 also features a 2,560 x 1,440 Super AMOLED dual curved display, 4GB RAM, a 12-megapixel rear camera, wireless charging, IP-68 waterproofing, a USB-C connector, and an iris scanner. Samsung has released its Galaxy Note7 a little over a month before Apple is expected to unveil the iPhone 7 and the iPhone 7 Plus. Neither device is expected to include a headphone jack, a feature removal that's been widely rumored for months. It's not yet entirely clear why Apple has decided to remove the headphone jack, but its

Samsung Debuts Galaxy Note7 With New S Pen, Gear VR Headset, and Gear 360 Camera

Samsung today hosted a media event in New York City, where it introduced the all-new Galaxy Note7 with an updated S Pen, a new Gear VR headset powered by Oculus, and the Gear 360 camera. All three products will be available in the United States on August 19, with pre-orders starting tomorrow. The 5.7-inch Galaxy Note7 adopts several design and hardware features of the Galaxy S7 and S7 edge, including a 2,560×1,440 Super AMOLED dual curved display, Qualcomm Snapdragon 820 quad-core 64-bit 14nm processor, 4GB of RAM, 12-megapixel Dual Pixel rear-facing camera, wireless charging, and IP68-rated waterproofing. Additionally, the Galaxy Note7 features a built-in iris scanner for unlocking the smartphone with your eyes, 64GB of internal storage expandable up to 256GB with a microSD card, a larger 3,500mAh battery, 802.11ac Wi-Fi, Bluetooth 4.2 LE, NFC for contactless payments, and a USB-C connector. The device will run Android 6.0.1 Marshmallow out of the box, eventually followed by Android 7.0 Nougat. Samsung complemented the new smartphone with an updated version of its S Pen. The stylus features new Air Command functions, including Magnify and Translate, that enable users to zoom in on the screen or convert languages with a simple hover gesture, along with double the pressure sensitivity and a smaller 0.7mm tip geared towards providing a more ballpoint pen-like experience. The Galaxy Note7 in Blue Coral, Silver Titanium, and Black Onyx launches at AT&T, Verizon, Sprint, T-Mobile, and U.S. Cellular on August 19. Pricing will be similar to previous Note devices,

Apple Urges Supreme Court Not to Send Samsung Case Back to Lower Court

Apple has urged the U.S. Supreme Court to rule against Samsung's request to send a longstanding patent lawsuit between the two companies back to lower court for further proceedings, reports Reuters. Apple told the court that its South Korean rival has "no evidence" that design patent damages should be based on anything less than the value of an entire smartphone, according to court documents filed on Friday. The Supreme Court agreed to hear Samsung's case in December. Samsung argued that it has been hit with "excessive penalties" for allegedly copying the design of the iPhone. The company claims that the penalties were unfair because Apple was awarded damages from the total profits of the product, while the infringing patent only applied to a component of the smartphone rather than the whole device. Apple was awarded nearly $1 billion in damages in 2012, but a significant part of the decision was reversed in 2015, leaving Samsung owing $548 million. Samsung has already paid the $548 million, but could win its money back if the ruling is overturned. The patent lawsuit dates back to

Samsung Doubles Apple's Share of Smartphone Market as Customers Await iPhone 7

The latest data from market research firm IDC reveals that Samsung shipped nearly twice as many smartphones as Apple in the fiscal third quarter. Android-based Galaxy smartphone shipments totaled an estimated 77 million, compared to 40.4 million iPhones, during the three-month period that ended in late June. For Apple, the fiscal third quarter is seasonally its lowest of the year. Samsung was the most popular smartphone vendor in the quarter with a leading 22.4 percent market share, nearly double Apple's 11.8 percent market share. Samsung experienced 5.5 percent year-over-year growth on the strength of the Galaxy S7 launch in March, whereas Apple declined 15 percent compared to the year-ago quarter as customers await the iPhone 7 series in September. One bright spot for Apple was the lower-priced iPhone SE, although the iPhone's average selling price dropped to $595 compared to $662 last year:Apple’s second quarter saw the Cupertino-based giant ship 40.4 million iPhones, representing a 15.0% year-over-year decline from the 47.5 million units shipped last year. The new 4-inch iPhone SE proved successful in both emerging and developed markets as the new SE has captured many first-time smartphone buyers as well as Android users switching over to the Apple ecosystem. The success of the cheaper SE did, however, have an impact on the overall average selling price (ASP) for an iPhone in the quarter. The ASP for an iPhone was $595, down 10.1% from $662 one year ago. As smartphone competition continues to escalate and upgrades continue to slow, Apple will look to drive

Samsung Reports Highest Profit in Two Years on Robust Galaxy S7 Sales

Samsung reported its best earning results in two years on Thursday as the company's Galaxy S7 phones outperformed all expectations, despite slowing growth in the overall smartphone industry (via The New York Times). The South Korean company announced a 8.14 trillion won ($7.22 billion) operating profit on revenue of 50.94 trillion won ($45.2 billion), up 18 percent from the previous year. The firm's key mobile division, which accounts for more than half its revenue, experienced "substantial earnings improvement" as its high-end Galaxy S7 and S7 Edge phones enjoyed expanded sales, despite competition from Apple's iPhones and by lower-end devices from Chinese rivals like Xiaomi and Huawei. Samsung forecast "solid" performance for the rest of the year despite increased competition as "other companies release new mobile devices", thanks to strong demand for its components, such as OLED displays, which the company expected to increase "substantially". The company is also betting on an uptick in revenue generated by next week's unveiling of its Galaxy "Note 7" smartphone, which is thought to feature an edge-to-edge curved screen, an iris scanner, and potentially a USB Type-C port. Samsung Galaxy Note7 in (from l to r) Black Onyx, Silver Titanium, and Blue Coral pic.twitter.com/QiePUEG9GP— Evan Blass (@evleaks) July 1, 2016 The good news for Samsung came two days after its arch-rival Apple revealed its second consecutive year-on-year declines in quarterly revenue and iPhone sales, although the reported dips were smaller than analysts predicted. In stark

Apple Watch Remains Nearly Three Times as Popular as Samsung Smartwatches

The latest data from market research firm IDC reveals that Apple Watch sales totaled an estimated 1.6 million units in the second quarter, for an industry leading 47 percent market share, compared to Samsung's estimated 600,000 smartwatch sales and 16 percent market share during the March-June period. The numbers suggest that the Apple Watch remains nearly three times as popular as Samsung Gear smartwatches, nearly fifteen months after launching in the U.S. and eight other countries. Nevertheless, Samsung did close the gap with strong 51 percent year-over-year growth and a 9 point rise in market share. Apple, meanwhile, experienced a 55 percent year-over-year decline, but the year-ago quarter encompassed the Apple Watch's launch and is thereby an unfair comparison. Apple Watch market share has dropped substantially, however, from an estimated peak of 72 to 75 percent following its launch quarter.Despite a down quarter, Apple remains far and away the market leader in smartwatches. Apple faces the same challenges as other OEMs, but the pure exposure of the device and brand through tactical marketing gives it a leg up on the competition. Watch 2.0, along with updates to watchOS, could help drive existing user refresh and more importantly, a new wave of first-time buyers.The overall smartwatch market experienced its first-ever decline as shipments fell 32 percent in the second quarter, totaling an estimated 3.5 million units compared to an estimated 5.1 million units in the year-ago quarter. Lenovo, LG, and Garmin rounded off the top five smartwatch vendors in the

U.S. Supreme Court to Hear Samsung's $548 Million Settlement Appeal October 11

In March, the United States Supreme Court agreed to hear Samsung's appeal of a lower court decision that ordered the Korean-based company to pay $548 million to Apple. The Supreme Court's website was updated with its October 2016 term today, noting that the appeal hearing will take place on October 11, 2016. The hearing will be the first of the day. Samsung plans to appeal what it believes are "excessive penalties" for allegedly "copying the patented designs of the iPhone." Specifically, Samsung's petition asks the court to hear two questions: the scope of a design patent and whether patent infringement damages should be based on profits for infringing components or total profits. The Korean electronics maker has already paid Apple the $548 million settlement, but Samsung can get reimbursed should the Supreme Court reverse or modify the original judgment. Apple had urged the Supreme Court to deny the appeal as it felt Samsung was raising issues that did not "deserve review" in an effort to prolong

Samsung to Capitalize on First OLED-Based iPhone in 2017

Samsung Display will remain the global leader among AMOLED display suppliers over the next few years, with shipments estimated to increase to 560 million units by 2019, according to Taiwan-based DigiTimes Research. Samsung Electronics, which produces the company's lineup of Android-based Galaxy smartphones, is expected to remain Samsung Display's largest customer over the next few years, with its in-house AMOLED panel demand projected to grow from 239 million units in 2016 to 290 million units in 2019. Apple is rumored to release its first OLED-based iPhone in 2017, moving away from traditional LCD technology it has used since 2007 for at least one iPhone model. The report estimates that Samsung Display will supply Apple with 40 million AMOLED panels in 2017, 80 million units in 2018, and 120 million units in 2019. LG Display, AU Optronics, Japan Display, and Foxconn-owned Sharp may also share production of OLED panels for future iPhones. Earlier this year, DisplayMate found that Samsung's Galaxy S7 makes a compelling case for Apple to switch to OLED display technology. Possible benefits include increased brightness, improved color accuracy, improved screen visibility in bright environments, and more efficient power consumption. A number of China-based smartphone vendors, including Vivo, Oppo, GiONEE, Huawei, and Lenovo, have also adopted or decided to adopt AMOLED panels in the future, with Samsung Display's combined shipments to them projected to increase from 99 million units in 2016 to 150 million units in

Samsung Leak Reveals 'Smart Glow' Rear-Side Notification System for Phones

An interesting leak has emerged online this morning that suggests Samsung is about to bring a new type of light notification technology to the rear case of its smartphones. Android phones often come with a separate notification LED on the front of the handset that alerts users to missed messages and calls. Otherwise, notifications are usually assumed to relate to the display of a mobile device. However, leaked specs and images that appeared on Dutch mobile tech site Galaxy Club show a new type of notification system for the back of a phone that Samsung is calling 'Smart Glow'. Smart Glow system expected to appear in the Samsung Galaxy J2 (Image: Galaxy Club) The system features a luminous ring that runs around the handset's rear camera lens and which lights up to alert users, glowing different colors depending on the function in use. For example, the ring of light will glow to indicate that the rear camera has detected a face, allowing the user to take a selfie with the superior-quality rear lens. The Smart Glow technology may also be used to communicate alerts when the handset has been placed face down on a surface, allowing users to choose specific colors to indicate particular notification types. Colors will also show when the battery is running low or when it has reached a full charge. The website suggests that the notification system will appear in the Samsung Galaxy J2, due to launch in India later this year. The feature has yet to be officially announced by Samsung, so the likelihood of its appearance in the company's flagship phones like the

Samsung Discusses 'Relentless, Aggressive' Pursuit of Apple in its Ads

In a lengthy new interview with Adweek (via CNET), Samsung's top marketing executive Younghee Lee addressed a few topics centered around how the company "embraced innovation to become a global master of brand marketing." Its accomplishments in the media space have earned it the 2016 Marketer of the Year award at the Cannes Ad Festival. One of Lee's soundbites of the interview is particularly interesting, given Samsung's history of negatively focusing on Apple in some of its advertisements over the years. When asked about how the company manages to stay above Apple with the largest global smartphone market share in the world, Lee detailed a marketing strategy that emphasizes what the team believes to be right, and then they "pursue it relentlessly." We always relentlessly pursue what we think is right in technology. Our communications program is no different. If we think it is right, we pursue it relentlessly. In North America, we were aggressive with our marketing toward competitors—we went at them head on. If you think about the "Fanboy" and "Wall Hugger" (Galaxy S) campaigns and the approach we took there, we tried to be flexible, relevant and bold. The virtues of our brand are engineering, openness, freedom in mindset, purposeful innovation, multiculturalism, vibrancy, being inviting and inclusiveness. My goal is to help our consumers understand our values and support how the brand can be attached to them. Lee's comments are referencing two ads that present a focus on Apple's iPhone -- Fanboy (video above) and Wall Hugger -- and then introduce Samsung's

U.S. Department of Justice Urges Supreme Court to Send Apple vs. Samsung Case Back to Lower Court

The United States Department of Justice today urged the Supreme Court to overturn an appeals court ruling that was in Apple's favor and send the Apple vs. Samsung case back to trial court, reports Reuters. The DoJ submitted an amicus brief on Samsung's behalf as the Supreme Court prepares to hear the long-running Apple vs. Samsung case. Apple's dispute with Samsung made its way to the Supreme Court after the U.S. Federal Circuit Court of Appeals rejected Samsung's final lower court appeal in August of 2015. Samsung's last option was to ask the Supreme Court to hear the case, which it did in December. Despite Apple's efforts to get the Supreme Court to deny Samsung's request, the court agreed to hear Samsung's appeal. Samsung, which claims it has been hit with "excessive penalties" for allegedly copying the design of the iPhone, submitted its opening brief to the Supreme Court yesterday. Samsung claims that the penalties were unfair because Apple was awarded damages from the total profits of the product, while the infringing patent only applied to a component of the smartphone rather than the whole device. This is the issue that the Supreme Court will examine.In its amicus brief on Wednesday, the Justice Department said it was unclear whether Samsung had produced enough evidence to support its argument that phone components, not the entire phone, should be what matters when calculating damages. The Supreme Court should send the case back for the trial court to determine whether a new trial is warranted on that issue, the Justice Department said.Samsung has

Samsung Rumored to Launch Fully Bendable Smartphones in 2017

Smartphone maker and display manufacturer Samsung is believed to launch a pair of smartphones in early 2017, each with a bendable OLED display. According to people familiar with the smartphones' development (via Bloomberg), the two devices could be unveiled as early as Q1 2017 -- potentially at Mobile World Congress in February -- and come in two different sizes, similar to that of the iPhone 6s and iPhone 6s Plus. Bendable smartphone mockup by Samsung One phone would have a 5-inch screen when used in a normal handset fashion, and could then be opened to a tablet size that's "as large as 8 inches." The smaller alternative is estimated to be sized around a traditional modern 5-inch smartphone, but users would have the ability to fold it in half "like a cosmetic compact" to easily fit it into bags and pockets. “This product could be a game-changer if Samsung successfully comes up with a user interface suitable for bendable screens,” said Lee Seung Woo, an analyst at IBK Securities Co. in Seoul. “Next year is a probable scenario. Their biggest obstacle was related to making transparent plastics and making them durable, which seems resolved by now.” Codenamed "Project Valley," the bendable smartphones won't be Samsung's new flagship devices, and are believed to be angled more as an experiment by the company to test the waters of user response to bendable screens. Because of this, the two new handhelds also won't fall under the Galaxy S line of phones currently running by Samsung, but will be newly named entries in its collection of smartphones. While not bendable,