Samsung to Join OLED MacBook Push in 2027 - MacRumors
Skip to Content

Samsung to Join OLED MacBook Push in 2027

Samsung is preparing to join Apple's OLED display supply chain for future MacBook models, Korea's The Elec reports.

Oled MackBook Pros 23
Apple's plans to switch the MacBook Pro and MacBook Air from mini-LED and LCD display technology to ‌OLED‌ have been widely rumored for several years. The latest report explains that Samsung is currently assembling an eighth-generation ‌OLED‌ panel production line focused on supplying Apple with ‌OLED‌ displays for future MacBook models. Panels from the production line will not reach new MacBook models until 2027, The Elec adds.

Late last year, ETNews said that Apple plans to bring ‌OLED‌ display technology to nine new devices by 2027, starting with two new iPad Pro models in March. The company is then expected to shift focus to an ‌OLED‌ 16-inch MacBook Pro in 2025, before launching new 14-inch ‌MacBook Pro‌, 13- and 15-inch ‌MacBook Air‌, 10.9-inch iPad Air, and 8.7-inch iPad mini models with ‌OLED‌ displays the following year. As a result, the The Elec's report seems to suggest that panels from the new production line will not be used in the first wave of ‌OLED‌ MacBooks in 2025. In 2027, Apple is expected to bring ‌OLED‌ to the rumored 12.9-inch iPad Air model.

Benefits of ‌OLED‌ displays include increased brightness, higher contrast ratio, greater color accuracy, and lower power consumption compared to existing models with LCDs. ‌OLED‌ panels are also thinner and lighter than LCDs. Apple already uses ‌OLED‌ displays for all iPhone and Apple Watch models, with the exception of the iPhone SE.

Popular Stories

airpods 4 new new orange

Beyond iPhone 18 Pro: AirPods 5 in September, iPad Mini With OLED Display in October

Sunday August 30, 2026 7:25 am PDT by
In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...
iphone duo hero

Samsung Mocks iPhone Duo

Wednesday September 9, 2026 1:28 pm PDT by
Samsung took to social media today to mock the iPhone Duo while Apple announced the device. In a series of sarcastic posts that did not explicitly mention Apple or the iPhone Duo, Samsung made comments like "Let us know when you're done reheating our leftovers" and "Was it exciting? No. Did it happen? Yes." Samsung used an #ItsTimeToSwitch hashtag in some of its posts. Launching on...
iphone duo hero

iPhone Duo is Dust-Tight With IP68 Rating, Unlike Samsung's Galaxy Z Fold8

Wednesday September 9, 2026 5:46 pm PDT by
The iPhone Duo has an IP68 dust and water resistance rating, beating Samsung and tying Google. Samsung's latest Galaxy Z Fold8 models have an IP48 dust and water resistance rating, which means they aren't able to hold up to dust as well. Google's Pixel 11 Pro Fold also has an IP68 rating. IP6X for dust means the iPhone Duo is "dust-tight" and no dust is able to get in. The IPX8 rating for ...

Top Rated Comments

34 months ago
Apple and OLED is like watching grass grow. In winter.
Score: 25 Votes (Like | Disagree)
Elusi Avatar
34 months ago
Yay for organic screens that expire!

I’d rather see them keep mini LED and the blooming tbh.
Score: 8 Votes (Like | Disagree)
blazerunner Avatar
34 months ago

At this point I'd expect them to jump over to MicroLED since they planning to do it with the watch. Let's see what happens then.
You'll be old and grey when that happens. OLED screens have basically been standard for years now on even CHEAP Windows based laptop.... but a 3 trillion dollar company that commands the highest price tag for their laptops has a total of ZERO options with OLED.

You're not really getting your moneys worth with Apple... and there's no arguing that either.
Score: 7 Votes (Like | Disagree)
MJaP Avatar
34 months ago
OLEDs are certainly not brighter than LED LCD, and can consume more power than an LCD screen, it all depends what is being displayed on the screen, a bright OLED image will use more power than an equivalent LCD, however a dark OLED image will use less.

Of course the holy grail of display technology is either micro-LED or even better QDEL (self emissive Quantum Dots) which is being pioneered by Sharp Displays amongst others.
Score: 6 Votes (Like | Disagree)
EugW Avatar
34 months ago
These MacRumors articles keep saying OLEDs offer increased brightness.

OLED is my fave screen tech, but peak brightness isn’t its forte. Maybe brightness vs power utilization?
Score: 6 Votes (Like | Disagree)
Bustycat Avatar
34 months ago

OLED is the best screen tech today. It's a shame Apple is taking so long to use it.
As Apple is working hard on reinventing the OLED technology to deliver the most advanced and revolutionary OLED display that would change the world.
Score: 6 Votes (Like | Disagree)