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Apple Buys Unscripted TV Series 'Carpool Karaoke' to Promote Apple Music

Apple has purchased an unscripted television series based on the highly popular "Carpool Karaoke" segment from "The Late Late Show With James Corden," reports Variety. The upcoming television show will be distributed via Apple Music and is said to be seen as a way to "drive online activity" for the streaming music service.

It is not clear how closely the "Carpool Karaoke" show Apple has purchased will mirror the segment popularized by Corden. On The Late Late Show, Corden drives around and sings hit songs with celebrities and public figures that have included Michelle Obama, Selena Gomez, The Red Hot Chili Peppers, Demi Lovato, Gwen Stefani, and more.


Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston.

According to Variety, the Carpool Karaoke show sparked a bidding war between multiple cable and subscription video outlets due to its success on The Late Late Show. Apple's Eddy Cue called the upcoming show the "perfect fit" for the Apple Music service.
"We love music, and 'Carpool Karaoke' celebrates it in a fun and unique way that is a hit with audiences of all ages," said Eddy Cue, Apple's senior vice president of Internet software and services. "It's a perfect fit for Apple Music -- bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."
Apple has been making its first steps into original television programming as a way to promote its growing services segment. In addition to Carpool Karaoke, Apple is also working on "Vital Signs," a dark semi-autobiographical drama starring Dr. Dre, which will also be used to promote Apple Music. "Planet of the Apps," another TV show in the works, will serve to promote the App Store with stories about apps and the developers who make them.

In a recent interview, Apple iTunes chief Eddy Cue said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

Related Roundups: Apple TV, tvOS 10
Tags: Apple Music, variety.com
Buyer's Guide: Apple TV (Don't Buy)


Top Rated Comments

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26 weeks ago
Seriously...? THAT is the best they could come up with? Symptomatic for where Apple is going these days, I am afraid.
Rating: 19 Votes
26 weeks ago
Can we please get Apple to refocus on the hardware and software again?
Rating: 19 Votes
26 weeks ago
As a long time fan of Apple, I sometimes think the direction they are going is the wrong one for me.
Rating: 14 Votes
26 weeks ago
Bottom of the barrel. Apple used to have so much class.
Rating: 11 Votes
26 weeks ago
Eddie Cue.........not suprising.
Rating: 8 Votes
26 weeks ago
So.. This is the direction Apple is heading?.. Is it too late to return my iPad Pro?
Rating: 7 Votes
26 weeks ago
What is happening right now? Who am I hitching my wagon to? Where's the god damned MBP refresh.
Rating: 6 Votes
26 weeks ago
Eddy Cue needs to go.
Rating: 6 Votes
26 weeks ago
Why does Apple keep buying stuff when it's at or past its peak?
Rating: 6 Votes
26 weeks ago
Kill me now.
Rating: 5 Votes

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