Eddy Cue Says Apple 'Not Trying to Create TV Shows,' But Willing to Help Where Possible

Eddy-CueApple executive Eddy Cue, who oversees services like the iTunes Store, Apple Music, Apple Pay, Siri, Maps, and iAd, sat down for a wide-ranging interview with The Hollywood Reporter about the future of Apple TV, the company's relationship with Hollywood studios, and more.

When questioned about the original programming space, Cue said Apple is not in the business of trying to create TV shows, nor is it trying to compete with the likes of Netflix or Comcast. Instead, he said Apple may "help" producers, as it is doing for Planet of the Apps.

We're not in the business of trying to create TV shows. If we see it being complementary to the things we're doing at Apple Music or if we see it being something that's innovative on our platform, we may help them and guide them and make suggestions. But we're not trying to compete with Netflix or compete with Comcast.

Cue also downplayed rumors about Apple's interest in purchasing Time Warner, stating that the company is "not actively trying to buy any studio" right now.

In general, there's always a lot of speculation across many different companies, and some of that relates to the fact that we have a lot of money and so, therefore, we can afford to make acquisitions. So we have a lot of discussions with [Time Warner], but I don't want to speculate. We're not — at this point, certainly — actively trying to buy any studio.

Cue said Apple is only interested in entering the content space when the projects are tied to its existing products, which for now is Apple Music.

The rest of it is about giving [talent] a platform that allows them to be creative in new ways. If I was an agent, I would be very, very excited about what Apple is doing because it lets the people that I represent be able to do more.

Cue said he makes business trips to Los Angeles, where Apple has a growing team surrounding Apple Music and Beats, about five to six times per month. Apple's relationship with Hollywood, which began with Steve Jobs, is said to have "gotten better and better" over time as the industry warms up to Silicon Valley.

Yesterday, Apple posted an open casting call for its upcoming original TV show Planet of the Apps, an unscripted program about apps and the people who make them. The series will be spearheaded by executive producers will.i.am, Ben Silverman, and Howard Owens, with filming to take place in Los Angeles in late 2016 and early 2017.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

kingofwale Avatar
60 months ago
"
Eddy Cue Says Apple 'Not Trying to Create TV Shows,'"

well, it's not like you are trying to create a competitive phone either... so what are you doing?
Score: 15 Votes (Like | Disagree)
jlasoon Avatar
60 months ago
Is Eddy even trying to create anything these days?
Score: 11 Votes (Like | Disagree)
Dilster3k Avatar
60 months ago
Ohhh Eddy, you need to go.
Score: 10 Votes (Like | Disagree)
rdlink Avatar
60 months ago
Ohhh Eddy, you need to go.
I'm so glad that the world is full of people who know how to evaluate talent so much better than those who are hired to run the richest company in the world.
Score: 10 Votes (Like | Disagree)
ARB4 Avatar
60 months ago
Solid strategy (for the time being, at least). Let the major players in that space do what they do best, and focus on Apple being the premiere platform for distribution and consumption.
Score: 9 Votes (Like | Disagree)
Sandstorm Avatar
60 months ago
Tim "beancounter" Cook. Phil "innovator my ass" Schiller. Eddy "no clue" Cue.

The dream team. Together they have turned a company I admired into something I almost despise these days.
Score: 8 Votes (Like | Disagree)

Top Stories

whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
pink squares macos

Apple Investigating Issue With 'Pink Squares' Appearing on Displays Connected to M1 Mac Mini

Sunday February 21, 2021 11:08 am PST by
In an internal memo this week, obtained by MacRumors, Apple informed service providers that it is aware of and investigating an issue that may result in "pink squares or pixels" appearing on displays connected to an M1 Mac mini. Image via Twitter user @FatihVidyograf This issue has been reported by users across the Apple Support Communities, MacRumors Forums, and Reddit since the M1 Mac mini...
Top Stories 47 Feature

Top Stories: More iOS 14.5 Beta Changes, iPhone 13 Rumors, Apple Watch Charging Issue Fixed

Saturday February 20, 2021 6:00 am PST by
Apple is continuing to tweak things during the iOS 14.5 beta testing period, and it looks like there will be some nice changes coming in the update when it's released to the public in a month or so. This week also saw the release of a watchOS bug fix update for Series 5 and Series SE owners, addressing a serious issue where their watches may not charge after entering Power Reserve mode,...
google chrome macos big sur

Chrome Used 10X More RAM Than Safari on macOS Big Sur in Recent Test [Updated]

Saturday February 20, 2021 12:52 pm PST by
Under normal and lightweight web browsing, Google Chrome uses 10x more RAM than Safari on macOS Big Sur, according to a test conducted by Flotato creator Morten Just (via iMore). In a blog post, Just outlines that he put both browsers to the test in two scenarios on the latest version of macOS. The first test was conducted on a virtual machine, and the second on a 2019 16-inch MacBook Pro...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
maxresdefault

Revisiting Apple's MagSafe Leather Wallet After 3 Months of Usage

Saturday February 20, 2021 8:04 am PST by
Back in November when Apple's MagSafe-compatible Leather Wallet first launched, MacRumors videographer Dan took a look at the accessory and ended up disliking it because of the weak magnetic connection. Dan kept using the Leather Wallet despite its flaws, and after three months with the accessory, his opinion has changed and he wanted to share some new thoughts on it. Subscribe to the ...