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Apple Shares New 'Half Court' Ad Showing Off Live Photos on iPhone 6s

Just a day after debuting three new iPhone 6s ads focused on the iPhone's camera and wireless "Hey Siri" functionality, Apple has shared a new short 15-second ad in the same series, this time focusing on Live Photos.

In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.

The iPhone 6s is here, and the only thing that's changed with the camera is everything. Because now you can shoot amazing Live Photos. Bringing every moment, big or small, to life with just a touch.
Yesterday's longer camera-focused iPhone 6s ad also featured a shot by Stephen Curry and both ads come just ahead of the start of the 2015-2016 NBA Regular season. The two ads may be featured during the Cavaliers/Bulls and Pelicans/Warriors games, set to be broadcast on TNT.

Over the course of the last several weeks, Apple has launched more than five videos to market the iPhone 6s, which have focused on 3D Touch, Siri, and the new camera features in the iPhone 6s and 6s Plus. Apple has also released a number of Apple Watch ads highlighting Apple Music, Apple Pay, Siri, and more.



Top Rated Comments

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12 months ago
Or just take a video.
Rating: 15 Votes
12 months ago

('//www.macrumors.com/2015/10/26/apple-ad-live-photos-stephen-curry/')


Just a day after debuting three new iPhone 6s ads ('//www.macrumors.com/2015/10/25/apple-shares-new-iphone-6s-ads-camera-hey-siri/') focused on the iPhone's camera and wireless "Hey Siri" functionality, Apple has shared a new short 15-second ad in the same series, this time focusing on Live Photos.

In the "Half Court" ad, the iPhone 6s is used to capture a half-court shot made by Golden State Warriors guard Stephen Curry, which is then played back again.

[MEDIA=youtube]bwMqup0CERc[/MEDIA]
Yesterday's longer camera-focused iPhone 6s ad also featured a shot by Stephen Curry and both ads come just ahead of the start of the 2015-2016 NBA Regular season. The two ads may be featured during the Cavaliers/Bulls and Pelicans/Golden State Warriors games, set to be broadcast on TNT.

Over the course of the last several weeks, Apple has launched more than five videos to market the iPhone 6s, which have focused on 3D Touch ('//www.macrumors.com/2015/10/15/apple-iphone6s-ad-3d-touch/'), Siri, and the new camera features in the iPhone 6s and 6s Plus. Apple has also released a number of Apple Watch ads highlighting Apple Music, Apple Pay, Siri, and more.

Article Link: Apple Shares New 'Half Court' Ad Showing Off Live Photos on iPhone 6s ('//www.macrumors.com/2015/10/26/apple-ad-live-photos-stephen-curry/')




This video displays the problem with Live Photos perfectly. The PHOTO SUCKS and the live part isn't as good as a short video. whats the point?
Rating: 13 Votes
12 months ago
Live photos have been such a let down honestly
Rating: 11 Votes
12 months ago
Haven't cared for the recent ads that much and same goes for this one.
Rating: 8 Votes
12 months ago
Terrible ad for a terrific feature. Live photos have proven their worth to me, but it's perplexing how this ad survived a brainstorming session to get funded, choreographed, and celebrity endorsed.
Rating: 8 Votes
12 months ago
Still just looks like a short vine to me.

You can't talk about moving pictures and call it a photo.

I think anyone watching this at home who hasn't watched an apple press event will just think this is an ad about making a movie (and they wouldn't be wrong).
Rating: 5 Votes
12 months ago
These are some expensive ads when you start adding in major celebrities. Nice ads, but still it says something that Apple needs to go to a bunch of cool guys instead of just showing the product. Also, as much as I like Steph Curry (see my logo, I'm a big basketball fan) I'm not getting much emotion out of this ad. Also I've yet to take a live photo successfully. Timing seems way too tricky.
Rating: 5 Votes
12 months ago
This is great, especially for those of us who don't follow basketball and have no idea who this guy is. I could think of quite a few better ideas that would have broader appeal:

take a production still on a film set
a shot of Blue Man Group or Cirque du Soleil
a grandad's pic of his grandson's first catch while fishing (assuming the social justice warriors don't cry foul over a kid fishing nowadays)
Olympic tryouts
an MMA action shot

Whatever. As others have said, Apple's ad concepts have hit bottom or are getting there.
Rating: 4 Votes
12 months ago
That was a pretty terrible ad and I actually like Live Photos. It just made it look like a choppy video.

They really do bring you back to the moment the photo was taken. I have quite a few photos that are way more special b.c the mini video Live Photos creates. I never take videos so this is perfect.
Rating: 4 Votes
12 months ago

you cared enough to make a comment.


You're not making any sense. He said he didn't care for the ad, not the topic.
Rating: 4 Votes

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